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Eight Secret Weapons of the Modern Consultant

Steve Shu Consulting

Aspects of industry knowledge come through experience and specialization and can be augmented by reading trade magazines, etc. Skills can also be gleaned from thinking about how one would practice consulting science versus giving simple advice (see post by me here [link] ).

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Magazine Ad Revenues Plunge; Google Collects Half of Mobile

MishTalk

Minyanville Business and Market News. China Financial Markets. Market Oracle. Market Ticker. Real Clear Markets. Magazine Ad Revenues Plunge; Google Collects Half of Mobile Internet Ads; Cannibalization of Ad Market. Total consumer magazine ad pages dropped 4.9% Sitka Pacific. Recent Posts.

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Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

It’s a great challenge to accurately measure the effects of advertising, packaging, distribution channels, media expenditures, social media Likes and Tweets, and sales organizational structure on brand share or sales revenue. Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table?

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Marketing good.

Seth Godin Blog

Marketing good is the McMansion that looks good at an open house but isn''t particularly well built or designed for actual living. Marketing good is the catalog of gimcracks and doodads that entices the casual shopper but sells stuff that ends up in a closet. or good good? It''s just junk.

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Applying the Art and Science of Integrated Marketing for the Modern Marketer

1 to 1

Far too long ago to mention, I listened attentively as my marketing professor elucidated the Four P''s of marketing. Magazines and newspapers flourished and face-to-face events reigned. On that foundation today''s marketing leaders are challenged to think differently about the marketing mix. 1to1Media.com/weblog.

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Mortgage REITs Clobbered as Leverage Forces Sales

MishTalk

Minyanville Business and Market News. China Financial Markets. Market Oracle. Market Ticker. Real Clear Markets. Mortgage REITs Clobbered as Leverage Forces Sales. The rise in yields have wreaked havoc in the bond markets and even more so in mortgage-related Real Estate Investment Trusts (REITs).

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Mish's Global Economic Trend Analysis: European Car Sales.

MishTalk

Minyanville Business and Market News. China Financial Markets. Market Oracle. Market Ticker. Real Clear Markets. European Car Sales Plunge to 20-Year low. in June, bringing total sales for the first six months of the year to just 6.44 Among the five largest markets, only the U.K. Sitka Pacific.