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How to Use Games to Build Relationships with Your Customers

Harvard Business

Organizations are still learning how to think about games as media for marketing. Games aren’t typically covered in marketing classes in business schools, and they are often still seen as fundamentally different from other media.

How To 212
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A New Corporate Playbook for Navigating Political Uncertainty in Latin America

Harvard Business

These include proactive social media listening to identify and head off or more quickly respond to looming challenges; a community-centric approach, including investments in projects that provide long-term benefits to ensure local support; partnerships with longstanding local businesses that intimately understand their market dynamics; and more robust (..)

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Rebuilding Brand Loyalty: The Rise of Founder-Led Marketing

Tom Spencer

One answer lies in founder-led marketing, a relatively new concept, but one taking the social media world by storm. We can get a better understanding of how effective founder-led marketing can be by considering two recent success stories. million the following year.

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6 Lessons from Companies That Shut Down Their Business in Russia

Harvard Business

How leaders made business-altering decisions while navigating pressures from social media, employees, customers, politicians, and the stock market.

Company 183
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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing campaigns. Overall, case studies empower sales and marketing teams by showcasing successful outcomes while building trust and credibility in your business.

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The New Rules of Marketing Across Channels

Harvard Business

The Internet and AI tools are transforming marketing communications within a complex, interactive landscape called the echoverse.

Marketing 250
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LinkedIn Lead-Generation For Consultants: Our 6-Step System

Consulting Success

80% of B2B leads from social media come from LinkedIn. Imagine LinkedIn as a bustling marketplace, where consultants and clients navigate a labyrinth of profiles, posts, and messages. For consultants looking to grow, this digital landscape is full of potential. However, LinkedIn is also brimming with noise. How do you cut through it all to.

System 263