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4 Reasons Why Smart Consultants Hate Marketing

Consulting Matters

One thing that both new and seasoned consultants hate is marketing. It's the fog of all that marketing entails and the fear that they are going to become some slick used car salesman is what keeps smart people stuck in soul-sucking corporate jobs. FOUR REASONS WHY SMART CONSULTANTS HATE MARKETING. But marketing?

Marketing 156
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Why Marketers Are Spending Less on Social Media

Harvard Business

marketing leaders found that social media investments have declined to their lowest level in seven years. An analysis of poll data suggests that lack of strategy fit, weak returns, and new competition from retail media may help explain this dip. A bi-annual poll of U.S.

Media 87
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Using Data-Driven Marketing To Grow Your Consulting Business with Phillip Stutts: Podcast #220

Consulting Success

If there is one thing the corporate world can learn from politics, it is data-driven marketing. Michael Zipursky sits down with Phillip Stutts, Founder/CEO of Win Big Media, to share how he came up with his undefeated.

Data 130
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Power of Social Media Marketing

Business Consulting Agency

Social media marketing has become an indispensable tool for businesses looking to engage with their audience, build brand awareness, and drive sales. With billions of users worldwide, social media platforms offer unparalleled opportunities to connect with potential customers. Talk to a consultant for more details.

Media 52
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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing campaigns. Overall, case studies empower sales and marketing teams by showcasing successful outcomes while building trust and credibility in your business.

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Website Advice for Solopreneurs

Successful Independent Consulting

Forget social media, email lists, and search engine optimization (SEO). What is the market segment or industry of your ideal client? For example, start-ups, middle-market, or global companies? You can add bells and whistles later as your business grows (a nice logo, SEO, a content marketing strategy, etc.).

Industry 370
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Having Marketing Challenges Suddenly? Help Is Available

Business Consulting Agency

Marketing has gotten so much more complex in comparison to past times. Then, the recent couple years changed consumer behavior, which impacts marketing again. Marketing is always adjusting to the times. Marketing is a diverse landscape nowadays. Having marketing challenges suddenly?