Successful Independent Consulting

FEBRUARY 12, 2021

Do you have the cash to make ends meet? Supply and demand – Assess the market for your expertise to get an idea of how hard it may be to find work. Marketability – Were former bosses, colleagues or teammates sad to see you move on to a different department or project? You have to give yourself some time to build momentum.

Cash Flow 370

Cash Flow Consulting Insurance Insurance 370

Jerry Fletcher

SEPTEMBER 19, 2020

Or would you have imagined the explosion of meetings software that has occurred in the last six months? Recently, I moved a client to Active Campaign in order to take advantage of their field leading implementation of automated marketing. Then my client offered a book in a webinar he was doing with 2 other experts.

Marketing 97

Marketing Consulting Software Intellectual Property 97

Jerry Fletcher

OCTOBER 24, 2020

I asked, in a “mastermind” group, “Anyone else finding that you know more about how to make virtual meetings work both in terms of technical and techniques than the folks hiring you and their experts?”. Our experience adheres to the general market share pattern. Shorter is better in a virtual meeting” was our consensus.

Marketing 90

Marketing Consulting Video Meeting 90

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing.

Consulting 202

Consulting Strategy Strategy Strategy& 202

The Fearless Marketer

DECEMBER 30, 2021

A lot of marketing is like throwing a bunch of balls in the air and hoping they land exactly where you want. Your balls may include: Your marketing message, email promotions, online sales information, qualifying phone calls, social media, a marketing presentation, and the selling conversation.

Marketing 62

Marketing Meeting Media Groups 62

The Fearless Marketer

MARCH 18, 2019

If you pick the right marketing strategy, you’ll be like that little guy in the middle of my diagram above. The problem with marketing today is that there are way too many options and it’s much too confusing. Some will opt-in to your e-list and perpetuate this virtuous marketing circle. Fist pumps! The mind reels.

Marketing 75

Marketing Strategy Strategy Strategy& 75

The Fearless Marketer

JANUARY 13, 2020

What is the purpose of marketing? The purpose of B2B marketing is to get meetings with prospective clients. What’s the difference and what does that mean for your marketing? So, Robert, are you telling me that most of my marketing efforts are a waste of time because most business comes from word-of-mouth anyway?”.

Meeting 62

Meeting B2B Productivity Marketing 62

The Fearless Marketer

NOVEMBER 15, 2021

Including marketing for our small businesses. Fancy websites, a big social media presence, a YouTube channel, podcasts, and content marketing ad infinitum are all promoted as essential for success. First, there’s spending more than you can afford, and second, all this marketing activity takes a huge amount of time and energy.

Marketing 62

Marketing Sports Exercises Media 62

The Fearless Marketer

JULY 12, 2021

Here’s my update on the Fearless Marketing Mastermind: First of all, who is this for? We’ll meet once monthly via Zoom. Meetings will be on Fridays from noon to 1:30 Pacific. Meetings will be on Fridays from noon to 1:30 Pacific. The next meeting will be on Friday, July 23. Marketing messages and ultimate outcomes.

Marketing 62

Marketing Video Advertising Meeting 62

Epicflow

DECEMBER 29, 2023

Read further to learn about our AI developments, what topics we discussed at our webinars, the names of our prominent guests, and why it’s better to start later to deliver earlier! We’re looking forward to seeing their first results and sharing them with our readers. Stay tuned!

Company 130

Company Resources Software Enterprise 130

The Fearless Marketer

JUNE 7, 2021

Recently, when I took a close look at the marketing that has worked best for me over the past 35 years, two things popped out. Hence: Proactive Experience Marketing. Proactive marketing without the experience might get you in front of a lot of people, but it can be hard to convert them into clients. That’s your job. Definitely!

Marketing 62

Marketing Meeting Productivity Sales 62

Tsavo Neal

NOVEMBER 13, 2017

Which is a bit concerning, because you would think that firms that have marketing budgets would have better websites. ” Currency Marketing Tim McAlpine, Owner at Currency Marketing. “ Currency Marketing is a credit union-focused marketing firm. That’s not the case. and 20% in Canada.

Consulting 121

Consulting Education Financial Tools 121

Chad Barr

APRIL 23, 2025

Here’s the prompt I used—feel free to borrow it and adjust as needed: “Act as a world-class marketing strategist and behavioral psychologist for entrepreneurs, coaches, consultants, and thought leaders. ” And ChatGPT delivered—brilliantly.

ROI 52

ROI Tools Marketing Industry 52

The Fearless Marketer

JULY 6, 2020

According to Jon Spoelstra, in his book, Marketing Outrageously, businesses need to embrace the concepts and practices of Marketing Outrageously. Big Idea #2 – Your Strategy to Meet with Prospects. Now you’re meeting with a real-live prospective client. And attend my webinar on Friday! He should know.

Marketing 62

Marketing Meeting Sports Strategy 62

The Fearless Marketer

DECEMBER 6, 2021

My definition of marketing for self-employed professionals is simple: “Clearly communicating the value of your services.”. To market effectively, you also need to build familiarity and trust with prospective clients. And to do that, you need to reach out, meet, and talk with them. But that’s really not enough.

Meeting 118

Meeting Marketing Video Media 118

The Fearless Marketer

APRIL 27, 2020

Are you starting to think, “How will I market my business after the pandemic is over?” This Friday, I’ll be holding my 4th Going Radically Virtual Webinar to explore this in more depth. What this looks like is doing all client service and marketing activities by phone, Zoom, and email. Lots of outreach and lots of meetings.

Marketing 62

Marketing Meeting Media Course 62

The Fearless Marketer

JANUARY 20, 2020

I’ve been writing a lot about the importance of setting up meetings with prospective clients and those who can lead you to prospective clients. How to Get 100 Meetings. More Meetings = More Clients. But what do you actually say in such a meeting that will move things forward and lead to more valuable connections?

Meeting 62

Meeting B2B Case Interview Resources 62

The Fearless Marketer

JULY 23, 2018

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me and the majority of independent professionals. Challenge # 2.

Meeting 48

Meeting Marketing How To Resources 48

The Fearless Marketer

OCTOBER 8, 2018

I’ve probably had more conversations about this topic with clients than any other: How to choose the best marketing strategies for one’s professional service business. This is the fifth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

Marketing 69

Marketing Strategy Strategy Strategy& 69

The Fearless Marketer

FEBRUARY 22, 2021

When we think about marketing our professional services, we usually think about all the things we need to DO to get clients. But that is usually very limited because marketing has numerous components and also processes. Plus, marketing has outer and inner aspects. Can you articulate your marketing message so clearly?

Marketing 62

Marketing Training Training Advertising 62

Rod Burkert

NOVEMBER 5, 2019

In case you missed last week: Your report meets spec … here’s why that’s a problem. If they all meet the expected spec, how does any report stand out? On to this week: At one time in your professional life, I imagine you have participated on a webinar. This past Friday, I hosted my fifth Practice Development INSIDER webinar.

Case Interview 40

Case Interview Interviews Report Marketing 40

IMC USA

JANUARY 10, 2019

The IMC USA re-brand is a much-needed update to better reflect the value our association offers consultants,” states IMC USA VP of Marketing Jennifer Beever CMC ®. . — January 10, 2019 — The Institute of Management Consultants USA (IMC USA) has launched a new brand and redesigned its website to better serve members.

Ethics 100

Ethics Conference Consulting Course 100

Consulting Success

MARCH 5, 2018

Elizabeth has joined me today to explain how you can create a thriving, successful consulting business in the nonprofit market. She shares four essential ideas on how you, too, can create a thriving, successful consulting business, either in the nonprofit or for-profit market, in this episode of The Consulting Success Podcast.

Consulting 213

Consulting Nonprofit Healthcare Education 213

Consulting Matters

MARCH 9, 2023

And when I added in the marketing agency-type services like website design, I let go of parts of my mentoring, especially around community building and teaching, that I loved. I had ultimately let go of and missed so much when I added more marketing agency services to my business. What about you?

Energy 156

Energy Exercises Consulting Sales 156

Jacq Hackett Consulting

JUNE 10, 2018

Take marketing action. The imposter syndrome moves in, and instead of going out and marketing themselves, they stay under the radar hoping clients will find them. The imposter syndrome moves in, and instead of going out and marketing themselves, they stay under the radar hoping clients will find them. You can register here.

Management 136

Management Course Consulting Healthcare 136

The Fearless Marketer

MAY 25, 2020

This Friday, I’ll be hosting my final “Going Radically Virtual Webinar.” make your reservation here ) My guest, Lisa Nirell, was one of the first people to go through my Marketing Certification Program in 2008 and has gone on to a distinguished career as a marketing consultant, author, and speaker. I hope you can attend.

B2B 71

B2B Small Business Energy Education 71

1 to 1

MAY 2, 2013

Marketing Research Articles. Meet the Editors. Webinars & White Papers. 1to1 Webinars. Mobile Marketing. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. Creating a Seamless Multichannel Marketing Strategy. CRM Best Practices. Customer Strategy Trends.

Marketing 39

Marketing Strategy Strategy Strategy& 39

Tsavo Neal

JANUARY 20, 2022

” As a specialist in design, copywriting, and marketing for consultants, I’m biased. Instead, they leverage their consulting websites as the centerpiece of their marketing system. Eventually, I learned how to do my marketing online to the point where people would pick up the phone. It even instills confidence in you.

Consulting 167

Consulting Case Study Case Studies Media 167

Jacq Hackett Consulting

JUNE 10, 2018

Take marketing action. The imposter syndrome moves in, and instead of going out and marketing themselves, they stay under the radar hoping clients will find them. The imposter syndrome moves in, and instead of going out and marketing themselves, they stay under the radar hoping clients will find them. You can register here.

Management 120

Management Video Course Consulting 120

Women in Consulting

MARCH 13, 2018

Over the years, it’s offered useful insights into the evolution of Bay Area consulting businesses, such as billing and marketing tool trends, consulting expertise and specialties, structure and operations. Plus, everyone who participates is entered into a drawing for a free WIC workshop or archived webinar.

Survey 31

Survey Consulting Turnaround Report 31

The Fearless Marketer

JUNE 15, 2020

So I re-identified my strengths – one-on-one marketing. When I meet with the biz owner I get a job/project sometime later. “So The first kind of responses were all about how to get more traction on social media, content marketing, website visits, etc. Do webinars and podcasts. Do relationship-building instead.

Media 62

Media Energy Marketing Groups 62

Rod Burkert

FEBRUARY 4, 2020

Face-to-face meetings like lunches can be effective practice development pump primers. And then there is my INSIDER webinar series. She runs the front office to create the webinars. She runs the actual webinars. And she runs the back office to wrap up the webinars. What are the alternatives to doing lunch?

Case Interview 80

Case Interview Video Interviews Development 80

Tsavo Neal

DECEMBER 19, 2017

Amber Vilhauer is the founder of No Guts No Glory Enterprises , a digital marketing firm that helps consultants, authors, speakers, and coaches establish their presence online. Here are my key takeaways from the webinar: 5 Features Every Coach and Consultant Needs On Their Website.

Consulting 99

Consulting Video Resources Sales 99

Consulting Matters

AUGUST 15, 2019

I’d been in the Hospitality, Meetings and Conventions industry for 28 years, and I helped several companies build and develop their corporate divisions, and then I did it for myself building my own company and then working for angel investors flipping underperforming businesses in meetings and conventions and hospitality.

Interviews 180

Interviews How To Meeting Industry 180

The Fearless Marketer

MAY 4, 2020

In last week’s Webinar on Going Radically Virtual, I did a poll to measure what the participants were doing in their marketing during the pandemic. Are you reaching out each week and getting meetings with past clients and business associates? The results were telling: 1. Yes – 62%. No – 38%. Stay Connected.

Transportation 87

Transportation Video Retail Survey 87

Tsavo Neal

APRIL 27, 2017

Would you go and meet a prospective client wearing basketball shorts and sandles? But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. SOURCE: Social Talent.

B2B 60

B2B Marketing Consulting Advertising 60

1 to 1

MAY 7, 2013

Marketing Research Articles. Meet the Editors. Webinars & White Papers. 1to1 Webinars. Mobile Marketing. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. I look to 1to1 Media and its partners as a trusted source of information on integrated marketing trends.

Media 51

Media Airlines Case Interview Trends 51