Harvard Business

AUGUST 22, 2017

As a consequence, managers don’t have a clear sense of what is really driving sales in their business, while salespeople, who are inundated with dozens of metrics, get lost in the day-to-day noise. The challenge, of course, is to decide on the right metrics. Wins are the most common metric used across sales roles and industries.

Metrics 126

Metrics Sales Software Meeting 126

Epicflow

APRIL 30, 2025

Information systems have a determining impact on organizational performance by enhancing overall productivity, profitability, and resilience. Strategic portfolio management is the process of selecting, prioritizing, and managing a companys projects, portfolios, programs, or products. What is Strategic Portfolio Management Software?

Software 130

Software Tools Management Trends 130

Harvard Business

SEPTEMBER 29, 2023

And now, the high-tech industry is feeling the weight of a volatile market that has led to excess component inventory. It’s a forward-looking metric based on the classic momentum equation: current inventory x rate of inventory change. Measuring inventory momentum can help leaders address the problem.

Metrics 254

Metrics Financial Industry Marketing 254

Tom Spencer

APRIL 18, 2025

Customer understanding is key to good product design. Acting on every customer request puts your product on the fast track to Feature Purgatory , a state where endless features clog your roadmap, delay development, and bloat your product into an unpolished mess. By sheer luck, we pivoted into another market and survived.

Methodologies 88

Methodologies Productivity Research Development 88

Harvard Business

APRIL 19, 2018

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. HBR Staff/Chris Minerva/Getty Images.

Marketing 135

Marketing Case Study Case Studies Sales 135

Tom Spencer

APRIL 25, 2025

Over a 12 month period, the companys market capitalization dropped by more than US$5 billion. The firm aimed to become the world’s leading co-working space, and CEO Adam Neumann estimated the size of the market for shared office space by counting anyone with an office job. Actionable A strategy is only as good as its execution.

Resources 88

Resources Strategy Strategy& Strategy 88

Tom Spencer

SEPTEMBER 10, 2021

The productivity of a researcher can be evaluated using an index such as the h-index. In business, productivity and performance is often measured using financial ratios that can be used to compare firms across the industry. All industries use numbers and metrics to describe performance, measure trends, and allocate status.

Metrics 88

Metrics Industry Benchmarking How To 88

Harvard Business

OCTOBER 30, 2018

Products fueled by data and machine learning can be a powerful way to solve users’ needs. Classic examples include Google search and Amazon product recommendations, both of which improve as more users engage. Data products are a team sport. Develop the data-savvy of product and business groups.

Data 123

Data Productivity How To Development 123

Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 136

Marketing Agile Fashion Sales 136

Epicflow

JANUARY 30, 2025

Read further to learn about the top winners in the market and get tips on choosing the right tool for your organization. Support and training providing tools, templates, and training to project teams to enhance their productivity and adherence to standards. Therefore, weve compiled a list of 15 best PMO software tools. What is a PMO?

Tools 130

Tools Software Efficiency Resources 130

Harvard Business

JULY 4, 2016

After all, online user ratings and reviews are now one of the most important sources of product quality information. The advent of online reviews has led some to argue that the power of brands and traditional marketing tactics is waning and consumers are making more informed and rational decisions. Consider the car seat example above.

Productivity 121

Productivity Comparison Metrics Study 121

Harvard Business

JULY 1, 2016

That’s our product, and that’s our passion. It launched a product, gathered feedback, and kept iterating as it scaled and added users. At one end is a customer pain point or a potential new market. Your data isn’t even in the picture. We are simply not interested in any of it.”

Productivity 132

Productivity Engineering Accenture Banking 132

Management Consulted

NOVEMBER 20, 2013

Two, you solve them the same way you solve a market sizing question (see below) – by breaking down the solution into component parts. . The market for lead pencils has been declining at 4%/year for the last 3 years. The original market was $24M/year. What is the market in year 3 (now)? Market Sizing.

Case Interview 236

Case Interview Interviews Study Cover Letters 236

CaseInterview.com

APRIL 17, 2020

Second, I ask for specific metrics from their business. My job when doing a patient assessment is to capture the initial data set, track those metrics over time, and figure out the story the data is telling me. As I started to get better at understanding, recognizing, and interpreting these key metrics, I had an epiphany.

Metrics 82

Metrics Case Interview Data Interviews 82

LSA Global

JULY 1, 2024

While the specific strategy success metrics vary across different industries and different strategies, metrics tend to fall into four overall buckets: Financial, Customer, Employee, and Other. Here is a list of the top thirteen metrics that CEOs should measure for strategic success.

Metrics 68

Metrics Cash Flow Talent Financial 68

Harvard Business

OCTOBER 5, 2016

The emergence of data science and the proliferation of new media channels has radically changed some traditional marketing jobs, while creating new ones. As a whole, all these changes are part of the evolution away from marketing simply as art into a hybrid of art and science. Digital Marketing. Content Marketing.

Marketing 132

Marketing Data Advertising Media 132

Harvard Business

MAY 30, 2018

The most recent results from The CMO Survey conducted by Duke University’s Fuqua School of Business and sponsored by Deloitte LLP and the American Marketing Association reports that the percentage of marketing budgets companies plan to allocate to analytics over the next three years will increase from 5.8% Data-Driven Marketing.

Marketing 134

Marketing Data Advertising Talent 134

Harvard Business

SEPTEMBER 23, 2016

While effective metrics are essential for focusing attention and achieving results, they can also overpower better sense. Most industries cower to a few central metrics, the yardsticks that define the winners and losers. Metrics tried and proven over years become a guide to what’s important, driving resource allocation.

Metrics 70

Metrics Retail Sales Automotive 70

LSA Global

JUNE 3, 2024

Top 10 Steps to Better Design Strategy Success Metrics Workplace metrics impact workplace behaviors and performance. Designing the right strategy success metrics can mean the difference between a leadership team collectively steering toward its strategic targets and veering off course. Makes sense right? Wells Fargo opened 3.5

Metrics 68

Metrics Strategy& Strategy Strategy 68

Harvard Business

MARCH 21, 2018

That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. Pride: Customers feel proud and inspired to use the company’s products and services.

Marketing 136

Marketing Apparel Retail Company 136

Harvard Business

MARCH 7, 2017

You are marketing a new option, say with 20% more product or 50% more minutes on a calling plan, but you can’t get customers to pay for even a fraction of the additional value. Why do people get so mad about product downsizing? x 1.26 = 2), but it looks as if the product is just 78% bigger (because 26% + 26% + 26% = 78%).

Productivity 122

Productivity Research Examples Study 122

Harvard Business

MAY 24, 2016

But it’s important to remember what comes between the motivated employee and the satisfied customer: the innovative product or service that the employee creates and the company sells. With the rapid development of the Internet of Things , incorporating up-to-the-minute digital technology has become critical to its product innovation.

Metrics 132

Metrics Survey Software Operations 132

Harvard Business

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 130

Marketing Advertising Media Video 130

Johanna Rothman

DECEMBER 6, 2023

If you read the article above or any of the other articles you can find online, you might notice Economies of Scale focus on production—specifically manufacturing production. That's not product development—and that's the first place we get stuck with Economies of Scale thinking. Ignorance of the flow metrics.

Metrics 81

Metrics How To Efficiency Resources 81

Harvard Business

APRIL 6, 2017

But Slack is generally aimed at the enterprise market and doesn’t specialize in intimate relationships. It’s proven hard to solve these problems partly because of metrics: It’s hard to identify and measure the factors that lead to high-quality information or connection. Siegler at G.V., million posts during that time.

Media 130

Media Metrics eBook Software 130

Harvard Business

AUGUST 17, 2017

Consumers are registering their concerns about how companies make their products. Many of them responded by including quality metrics in their compensation incentives. As any compensation consultant will tell you, comp plans can address only so many metrics. Despite conflicting messages about climate change from U.S.

Metrics 135

Metrics Government Energy Company 135

Tom Spencer

NOVEMBER 12, 2021

Digital marketing consultants provide marketing advice and optimize the online presence of organizations so that they can be easily found by their target audience. Businesses, non-profits, and governments are all interested in increasing their online visibility, and digital marketing consultants have the ability to make this happen.

Marketing 88

Marketing Consulting Media Engineering 88

Harvard Business

APRIL 5, 2017

What if concentrated market power of a few companies in an industry has made these companies more profitable than usual? I have worked on research that has found that a strong company culture is associated with lower levels of myopic decision making, better productivity, and innovation. Are all share repurchases myopic?

Metrics 102

Metrics Study McKinsey Cash Flow 102

Harvard Business

NOVEMBER 8, 2016

This is different than social media marketing , where a brand engages many, aiming to increase overall brand awareness or promote a specific product or service by producing content that users will share with their network. Marketing can train salespeople in social media systems, processes, and best practices.

B2B 195

B2B Sales Media Survey 195

Harvard Business

JANUARY 2, 2018

Over 90% of medium and large businesses have used social media in their marketing for five years or longer. Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their social media investments. Social was an add-on to existing plans — another outlet to deliver the marketing message.

Media 139

Media Company ROI Metrics 139

Tom Spencer

AUGUST 15, 2020

Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table? At the micro level, the various pieces of the marketing puzzle can be, and should be, optimized on an on-going basis: The overall positioning and strategy should be evaluated. Products should be tested and optimized.

Marketing 88

Marketing Advertising Sales Media 88

Tom Spencer

NOVEMBER 15, 2024

As wearable technology continues to advance, we’re seeing the development of more sophisticated devices capable of monitoring a broader range of health metrics. This approach has the potential to speed up the development of new therapies and bring life-saving drugs to market more quickly.

Healthcare 78

Healthcare Data Trends Efficiency 78

Harvard Business

SEPTEMBER 11, 2017

Along the way, I’ve talked to hundreds of founders, sales and marketing leaders, customer success VPs, and front-line reps about how to build a customer-first SaaS organization. Your #1 focus at this stage is product-market fit. Meet regularly to review common customer issues and build fixes into your product roadmap.

Metrics 132

Metrics Engineering Efficiency Operations 132

Johanna Rothman

MARCH 13, 2024

What Managers Want: More Net Income Let me start with a very simplified profit and loss discussion using the ideas of AARRR “Pirate Metrics” to describe what managers want. Marketing and word of mouth help with that Acquisition.) Managing expenses means reducing the costs of supplying products and services to customers.

Agile 98

Agile Metrics Management Balance Sheet 98

LSA Global

APRIL 21, 2025

Yet too often, organizations f ocus too narrowly on product training and neglect the foundational skills for new sales hires to be set up for success. Foundational business sales training should include a primer on business acumen : key business drivers, financial metrics, and industry-specific trends.

Sales 62

Sales Balance Sheet B2B Training 62

Harvard Business

MARCH 10, 2017

By seeing exactly where and how people spend their time — rather than relying on recollections, anecdotes, or assumptions — executives have a solid basis for taking actions that will raise productivity. The company had experienced lackluster sales growth, especially outside of its core product category.

Sales 131

Sales Software Productivity Data 131

Harvard Business

APRIL 18, 2017

For managers and marketers alike, the power to calculate what customers might be worth is alluring. ” By imposing economic discipline , ruthlessly prioritizing segmentation, retention, and monetization, the metric assures future customer profitability is top of mind. . they try our new products. Steven Moore for HBR.

Company 136

Company Exercises Metrics Examples 136