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A Survey of 3,000 Executives Reveals How Businesses Succeed with AI

Harvard Business

And AI success stories are becoming more numerous and diverse, from Amazon reaping operational efficiencies using its AI-powered Kiva warehouse robots, to GE keeping its industrial equipment running by leveraging AI for predictive maintenance. Investment in AI is growing and is increasingly coming from organizations outside the tech space.

Survey 137
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What Creativity in Marketing Looks Like Today

Harvard Business

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 134
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7 Traits that Make You Instantly Credible with Senior Leaders

Consulting Matters

You also don’t need to become some marketing guru to land work with the C-Suite. Understands how the culture and power networks operate within the client system. Helps clients anticipate the Customer/Client, Employee, and Financial/Operational impact of business decisions. Political Savvy. Maintains confidentiality.

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Survey Data Shows That Many Companies Are Still Not Truly Agile - SPONSOR CONTENT FROM CA TECHNOLOGIES

Harvard Business

A recent global survey of almost 1,300 IT and business leaders found companies are keenly aware of the importance of agile. However, the report found one group, the Agility Masters, who have been able to leverage agile throughout their company, reporting 60 percent higher revenue and profit growth than the rest of the organizations surveyed.

Agile 87
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2020 Study: Why Smart People Start a Consulting Business (And What Holds Them Back)

Consulting Matters

This year, we created a survey that we administered to both new and seasoned consultants to learn more about what drives smart people to start their own consulting businesses and what stands in the way of achieving their full potential. I started my own business due to the] uncertainty in the job market. Honestly, that is the thrill.

Study 156
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How Companies Say They’re Using Big Data

Harvard Business

I’ve been surveying executives of Fortune 1000 companies about their data investments since 2012, and for the first time a near majority – 48.4% — report that their firms are achieving measurable results from their big data investments , with 80.7% of executives characterizing their big data investments as “successful.”

Data 134
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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 130