Successful Independent Consulting

NOVEMBER 30, 2023

For us, ChatGPT isn't just another tech gimmick; it's a virtual assistant that can elevate our creativity, enhance productivity, and revolutionize our communications. Outbound Marketing: Craft engaging content for newsletters, emails, brochures, and LinkedIn posts. As self-employed professionals, our time is especially valuable.

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Harvard Business

OCTOBER 13, 2023

He posited that this segment was an untapped market opportunity and that companies, by developing products and services accessible to them, could create sustainable and profitable ventures, while also improving the lives of the poor. But in doing so, it also drew attention away from other inclusion gaps.

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Tom Spencer

SEPTEMBER 13, 2024

In today’s competitive business landscape, traditional sales and marketing-driven approaches are increasingly giving way to a new paradigm: Product Led Growth (PLG). Product Led Growth is a business methodology in which the product itself serves as the primary driver of customer acquisition. What is PLG?

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Tom Spencer

SEPTEMBER 8, 2023

Most entrepreneurs and product managers (PMs) know that they need to find out what people want. The collected information is then taken into product development meetings, focusing all future engineering efforts on addressing the customer pain points in a way that can be monetized. Instead of asking “do you like this logo?”

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Harvard Business

NOVEMBER 29, 2024

Product management can be a great stepping stone for ambitious early career professionals, and it’s not just for those with an engineering background. Despite recent tech layoffs and a precarious job market, product management remains a vibrant and promising field for early career professionals.

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Consulting Matters

JUNE 15, 2020

One thing that both new and seasoned consultants hate is marketing. It's the fog of all that marketing entails and the fear that they are going to become some slick used car salesman is what keeps smart people stuck in soul-sucking corporate jobs. FOUR REASONS WHY SMART CONSULTANTS HATE MARKETING. But marketing?

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Harvard Business

APRIL 24, 2024

Researchers who analyzed consumer feedback from Etsy discovered that what consumers value most about upcycled products is not their sustainability but their creativity.

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Steve Shu Consulting

JANUARY 6, 2022

Welcome to Applied Behavioral Economics in Finance and Marketing (AEM 6150)! The course is especially geared toward students who may consider future professions in consumer finance, marketing, product development, data science, or consulting/advisory.

Finance 39

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Consulting Matters

OCTOBER 20, 2022

You can stop worrying about the competition because today, I will teach you how to conduct a market scan and find your niche. Today, I'll walk you through the seven steps of your market scan and how to mine for the intel around what makes you unique and how you can stand out – even if you're brand new and just starting.

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Harvard Business

MARCH 29, 2024

Platforms like Kickstarter and Indiegogo have not only broadened access to funding to companies that might struggle in the capital markets but have also transformed the way companies connect with consumers during product development, replacing focus groups with real customers who have a stake in the final product.

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Consulting Success

AUGUST 20, 2021

And it’s critical to nail this message if you want to successfully market and sell your products or services. Your value proposition is what gets your potential customers and clients to take notice. It’s your brand’s first impression. Before we.

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Business Consulting Agency

OCTOBER 30, 2024

The cosmetics industry is highly competitive, requiring brands to stand out with effective marketing strategies. To succeed, cosmetic companies must connect with their target audience, create engaging campaigns, and highlight unique product benefits. Find out how to market beauty brands successfully here. Get a consultation.

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Consulting Success

FEBRUARY 10, 2020

When we want to sell something, we have to consider not just selling the product, but to also make ourselves or our company sellable. We have to make an impact to our potential customers if we want to fully sell our whole package, especially if we are to market ourselves as consultants.

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Sales Consulting Productivity Marketing 268

Harvard Business

MAY 24, 2024

Increasingly, using apps such as ChatGPT or Perplexity, or search portals such as Google’s Search Generative Experience (now AI Overviews) or Bing’s Copilot, customers will learn about products and brands through natural-language outputs. The authors present three ways for marketers to rise to this challenge.

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Marketing Productivity Consulting Management 101

Business Consulting Agency

OCTOBER 23, 2024

In the booming skin care industry, where countless brands vie for customer attention, successful marketing is key to standing out. Effective marketing strategies must communicate the value of products, build trust, and connect with a loyal customer base. Find out here more about marketing skin care products successfully.

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Productivity Marketing Education Ethics 52

Tom Spencer

APRIL 5, 2024

In the competitive, fast-paced, and ever-evolving landscape of technology and business, the role of a product manager is pivotal. A great product manager is not just a project coordinator, they are visionaries, strategists, and leaders. As such, effective communication is the backbone of successful product management.

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Consulting Success

JUNE 26, 2017

The store specializes in and sells products made from oranges – especially juices. Essentially, however, it’s high-quality orange juice for $25 when the supermarket down the street sells a larger quantity of a similar product for $5 or less. The company developed a solid product and charged a premium for it. You’re Not The Same.

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Retail ROI Hotels Productivity 268

Markovitz Consulting

DECEMBER 1, 2020

According to BCG’s analysis , productivity at companies that have shifted to remote work has increased between 15% and 40%. At a $500M footwear company I once worked with, the founder and CEO—long removed from his role product development—decided that he didn’t like a particular style his product team had designed, developed, and purchased.

Boston Consulting Group 259

Boston Consulting Group Travel Meeting Productivity 259

Business Consulting Agency

AUGUST 7, 2024

In an increasingly competitive market, digital marketing has become an essential tool for driving traffic, increasing sales, and building brand loyalty. Unless you’re a celebrity with a massive following, digital marketing is not just an option—it’s a necessity. Here is the crucial role of digital marketing for retail companies.

Retail 85

Retail Marketing Company Advertising 85

Consulting Matters

MARCH 9, 2020

Finding communities and strategic alliances is not the same as trying to partner up with other consultants to avoid the anguish of putting yourself out there alone in your marketing. If you're going to invest in personal development, invest in the skills and tools you may not have like marketing and sales.

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Consulting Matters

APRIL 24, 2020

And our topic today is really focusing on those product companies. Why are they buying your product and not someone else’s? Sometimes the marketing message has fallen off. We have this foundational population of just rabid fans who love our product. So, sometimes it’s a disconnect just on that marketing plan.

Interviews 156

Interviews Company Marketing Operations 156

Johanna Rothman

AUGUST 31, 2022

I don't have just one product for my business. And I'm not a team working on just one feature set or a product. However, when I switched to continuous flow, I have a different approach to my planning and sizing of my work: I have a yearly strategy with the answers to who I serve with which products and services. What happened?

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David A Fields

NOVEMBER 3, 2020

You may even be navigating a high tide of consulting projects now thanks to your excellent product-market fit, your diligent business development efforts or the kind winds of fate. Your consulting firm has experienced boom times.

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David A Fields

APRIL 27, 2021

All your consulting firm’s visibility-building and marketing efforts pale next to the power of a champion—an outsider who promotes your firm to others. Think of the last time you spontaneously recommended a product or service to someone else. You went … Continued.

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Consulting How To Groups Productivity 221

Business Consulting Agency

NOVEMBER 22, 2023

For companies eyeing expansion into the dynamic landscape of the United States market, the path to success often hinges on understanding the nuances of local business practices, consumer behavior, and regulatory frameworks. Entering the US market with expert help for better results.

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Business Consulting Agency

JULY 16, 2024

Starting a skincare product line can be a highly rewarding venture, especially for dermatologists who have a deep understanding of skin health and patient needs. Leveraging your expertise as a dermatologist, you can create high-quality, scientifically-backed products that address specific skin concerns.

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Productivity Cash Flow Financial Industry 64

Consulting Success

JULY 17, 2017

He helps incubate technology-oriented startup initiatives within other companies, including new business units, innovation areas, and new product development. Start ups are another one of his desirable target markets. You can identify what size is right for you based on your marketable skills.

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Harvard Business

JANUARY 30, 2024

How Brazil’s green energy champion, Raízen, is expanding the market for second-generation ethanol and other sugar-cane waste biofuels.

Productivity 97

Productivity Energy Marketing 97

Business Consulting Agency

OCTOBER 29, 2024

Entering the US market is a valuable opportunity for international businesses, but success requires a focused localization strategy. It’s about adapting products, marketing, and customer experiences to match American consumer expectations, cultural norms, and preferences. Product packaging plays a big role in localization.

Marketing 52

Marketing Advertising Retail Productivity 52

Business Consulting Agency

NOVEMBER 26, 2024

The United States is one of the largest and most dynamic consumer markets in the world, offering unparalleled opportunities for businesses to expand and thrive. By understanding the market and implementing proven strategies, businesses can position their products for success. Heres how to sell products in the USA effectively.

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Productivity Advertising Examples Engineering 52

Consulting Success

OCTOBER 12, 2020

If you had a problem with a product 20 years ago, what would you do? But now, what do people do when they have a problem with a product? You’d call customer support. They go online. The internet has changed the way businesses interact with their customers. It’s provided a way for consumers to have.

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Consulting Matters

MAY 4, 2023

We explored the importance of creating in our careers, whether it's a product, service, experience, or project, and how our internal narratives can shape our approaches to storytelling. And for the neuroscience junkies out there, she’ll give us the science behind why storytelling is so powerful and transformational.

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