Tom Spencer

NOVEMBER 14, 2011

Economies of scope exist where a firm can produce two products at a lower per unit cost than would be possible if it produced only the one. In contrast, economies of scope is a lesser known concept particularly relevant to small and medium sized enterprises (SMEs) that may not have access to large markets or the ability to produce at scale.

Cash Flow 117

Cash Flow Consulting Productivity Telecommunications 117

Seth Godin Blog

OCTOBER 5, 2016

Years ago, I asked fabled direct marketer Joe Sugarman about the money-back guarantee he offered on the stuff he sold through magazine ads. and if any product dipped below 10%, he'd make the claims more outrageous until it get back up. He said 10% of the people who bought asked for their money back.

Insurance 49

Insurance Insurance Financial Productivity 49

Tom Spencer

OCTOBER 8, 2013

A framework to help executives, senior managers and marketers devise strategies for future growth. The Ansoff Matrix is particularly useful for strategic planning because it provides a framework to help executives, senior managers and marketers devise strategies for future growth. What is a Product-Market Growth Strategy?

Productivity 113

Productivity Transportation Development Marketing 113

Steve Shu Consulting

JANUARY 18, 2023

As an example, here are two ways of eliciting information from customers to evaluate a new product: On a scale of 1 to 10, to what extent would you consider X? customer discovery, customer validation, go-to-market). Reference: Jacowitz, Karen E., How the questions are elicited can have different consequences.

Examples 195

Examples Finance Groups Research 195

The Fearless Marketer

FEBRUARY 25, 2019

Well, I just discovered something that has turned my whole marketing world upside down. Someone has recently absolutely proven to me that Marketing works better if it’s infused with humor. Humor works in marketing (if you do it right). Why is this kind of marketing writing so rare? It’s great news! Damn them!). “If

Marketing 86

Marketing Advertising Meeting Course 86

Successful Independent Consulting

AUGUST 24, 2022

Still other people market themselves as consultants when they take on projects between (or in addition to) full-time jobs. Typically, we are not paid for tangible work products but for the total body of work fostering the desired results. Being misunderstood by people in social situations can be frustrating. See Know Your Niche.)

Consulting 195

Consulting Intellectual Property Deloitte Accenture 195

Steve Shu Consulting

MAY 10, 2010

This part also frames open strategy in terms of four objective areas (applicable to company/brand/product) of learn, dialog, support, and innovate and increasing levels of engagement with constituents. The use of checklists and case examples makes for a nice reference and workbook to drive an organization’s development process.

Leadership 150

Leadership Media ROI Guidelines 150

Tom Spencer

JANUARY 14, 2014

There was a recent incident in Australia where Aldi , a German supermarket, decided to pull a product from its shelves after receiving racism complaints. ” To avoid offending the vocal minority, Aldi removed a product that was never designed for them in the first place. When you try to please everyone, you please nobody.

Productivity 113

Productivity Government Marketing Consulting 113

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Actively Pursue Referrals.

Consulting 224

Consulting Strategy Strategy Strategy& 224

Tom Spencer

APRIL 1, 2017

Most of us work pretty hard to ensure an even schedule throughout the working week: five or more days of calm, measured – if industrious – productivity. Whether it’s a fast-approaching deadline, a backlog of tasks, or an upturn in the market, everyone has to face up to striving onwards in the face of fatigue every once in a while.

Productivity 68

Productivity How To Energy Exercises 68

Business Consulting Agency

SEPTEMBER 11, 2024

Small business marketing is essential for growth and long-term success. In today’s competitive marketplace, even the best products or services can go unnoticed without an effective marketing strategy. Small business marketing helps companies build brand awareness, attract new customers, and maintain a loyal customer base.

Small Business 52

Small Business Marketing Company Advertising 52

Consulting Matters

JANUARY 29, 2020

The presence of money fears can be good if they act as alerts to be strategic about investments and with marketing and sales. Money Fear: "I'm not good at marketing so I'll find other more successful consultants or coaches who will hire me as a subcontractor". It's just not smart marketing. You can master marketing too.

Consulting 177

Consulting How To Talent Training 177

Consulting Matters

APRIL 9, 2019

So it was a very significant role and we did very unique things and new to the world type products. So three different legs of a business type of knowledge from product development to high level sales to post sale services, and at a high level managing all of those things. Dave Saliaris: Yeah. Betsy Jordyn: Wow.

Interviews 208

Interviews How To Engineering Productivity 208

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Actively Pursue Referrals.

Consulting 202

Consulting Strategy Strategy Strategy& 202

Successful Independent Consulting

APRIL 27, 2022

If you refer to yourself as a freelancer or consultant, what does that imply? Explicitly marketing yourself with the term “professional independent consultant” can increase the price you can command, and it can help you to be paid on a 1099 tax basis rather than on a W-2 basis. Friends don’t let friends W-2!

Consulting 195

Consulting Accenture Hotels Nonprofit 195

Consulting Matters

JANUARY 13, 2020

Clear strategy - with identified ideal client, marketable and differentiated expertise, compelling products/services that are profitable and scalable and so on. A smart marketing system that consistently fills your pipeline with clients. For Reflection: What sneaky ways is your fear showing up? as little as 90 days.

Development 194

Development Training Training Examples 194

Business Consulting Agency

SEPTEMBER 6, 2024

Entering the US business market offers tremendous opportunities for growth and expansion. Whether you’re an international company looking to expand into the US or a startup ready to take on this market, there are critical steps you need to follow. Entering the US business market with your business successfully.

Marketing 52

Marketing Culture Research Industry 52

Tom Spencer

SEPTEMBER 5, 2020

We refer to these lenses as ‘mental models’. Coke vs Pepsi), or new products that attack a competitor’s market (e.g. In industries where there is fierce competitive rivalry, firms tend to contend with each other for market share and profit margins are inevitably lower. Red Bull’s Simply Cola and Coke’s Monster Energy).

Industry 88

Industry Tools Productivity Advertising 88

Consulting Matters

APRIL 9, 2019

So it was a very significant role and we did very unique things and new to the world type products. So three different legs of a business type of knowledge from product development to high level sales to post sale services, and at a high level managing all of those things. Dave Saliaris: Yeah. Betsy Jordyn: Wow.

Interviews 189

Interviews How To Engineering Productivity 189

Business Consulting Agency

MAY 9, 2023

Expanding into the US market offers tremendous opportunities for companies worldwide, but it requires a strategic approach that includes localization. Localization involves adapting products, websites, and marketing efforts to suit the specific needs and preferences of the target market.

Marketing 52

Marketing Company Culture Meeting 52

Consulting Matters

DECEMBER 16, 2020

After hearing that still small voice that she attributes to God, she took the leap into full-time acting and landed roles in productions like One Tree Hill, Gifted, We are the Millers and many other roles. Need validation from an expert like me who can assure you of the market potential of your idea? Betsy: Oh, so you were bi-coastal.

How To 296

How To Film Industry Productivity 296

Consulthon

NOVEMBER 26, 2017

Hello All, I am referring my challenge to all digital marketing consultants: What is the best way to measure the productivity of my business- digital marketing?

Productivity 40

Productivity Marketing Consulting 40

Tsavo Neal

JANUARY 20, 2022

” As a specialist in design, copywriting, and marketing for consultants, I’m biased. Instead, they leverage their consulting websites as the centerpiece of their marketing system. Eventually, I learned how to do my marketing online to the point where people would pick up the phone. It even instills confidence in you.

Consulting 167

Consulting Case Study Case Studies Marketing 167

Chad Barr

DECEMBER 8, 2021

It’s most likely your mindset that prevents you from reaching new people, creating new products, and reaching new heights. Their input will become the goldmine to shape your future direction and impact the products and services you create. Post it on your blog and invite them to join one of the offerings that your video refers to.

Marketing 52

Marketing Video Media Trends 52

Tom Spencer

APRIL 6, 2019

Finding valuable insights: Structured and unstructured data sources can uncover patterns and relationships that reveal customer needs, expose system vulnerabilities and improve productivity and performance. This can significantly cut time in the market and improve quality. References. Image: Pexels. 2018, 3 September).

Data 106

Data Consulting Agile Industry 106

Epicflow

NOVEMBER 25, 2024

It involves financial and non-financial indicators, e.g., a company’s productivity, profitability, customer satisfaction, and others. High-performing companies are characterized by high revenues, productive and engaged employees, high-quality products or services, satisfied clients, and growing or at least maintaining market share.

Tools 94

Tools Management Efficiency Resources 94

MishTalk

JANUARY 24, 2014

Argentina Institutes 50% Tax on Internet Purchases; Emerging Market Contagion Spreads; Argentina, Venezuela, Turkey Roundup Yesterday, Argentina devalued the Peso hoping to halt further declines in its currency reserves. Markets had seen this coming as charts of the Peso vs. the US dollar show. The 5-year decline is over 50%.

Marketing 68

Marketing Policies Government Financial 68

Chad Barr

DECEMBER 24, 2014

The secret to building a strong clients’ attraction on the web is to deliver profound value and engage in as many effective marketing initiatives as you can. For example, if webinars are your passion and expertise, then find the right platform, create the right valuable content, and market to the right audience.

Marketing 52

Marketing Case Interview Tools Financial 52

Consulting Success

FEBRUARY 8, 2018

In this episode, we are talking about ways that you can effectively position yourself as an expert in your field, how to get your expertise recognized, and the danger of productizing your work, as well as what you should be doing instead. Once you successfully define your space, to me there are two core elements, discipline and market.

Consulting 127

Consulting Productivity Advertising Training 127

Jerry Fletcher

OCTOBER 9, 2021

A photo in the background that shows product(s) you are associated with. Use the name you are known by amongst colleagues and people that might refer you. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. The absolute minimum is a headshot.

Marketing 52

Marketing Consulting Research Industry 52

Tom Spencer

SEPTEMBER 20, 2015

The seven (7) factors considered by the 7 S Model include: Shared values refer to the values that are widely practiced within an organisation and form the company’s core guiding principles. Strategy refers to the plans that a company has for gaining a competitive advantage (e.g.

McKinsey 60

McKinsey Case Interview Recruiting Recruitment 60

Consulting and Organizational Management

JANUARY 21, 2011

The initial phase has been referred to by a variety of names, for example, Start-Up and/or Entry. NOTE: The client might refer to the need for the project as an “issue,” if there is a current, major problem, or as a “goal,” if the project is to make good things even better. Marketing and Social Media.

Consulting 90

Consulting Nonprofit Organizational Development Ethics 90

Tom Spencer

NOVEMBER 22, 2024

The adoption of AI is revolutionizing banking products, enabling financial institutions to offer personalized service, increase efficiency, and enhance security. This article explores the impact of AI on banking products, and the innovations being driven by this technology. AI-Driven Innovations in Banking Products 1.

Banking 78

Banking Finance Meeting Data 78

The Fearless Marketer

MARCH 19, 2018

Almost nobody does because when a new product enters the market, branding isn’t important. Instead, the new product is compared to what came before – in this case the “wired telephone.”. And all the selling points of this new product were about the advantages of the new technology. But this doesn’t last very long.

Methodologies 70

Methodologies Case Interview Comparison Case Study 70

Management Consulted

OCTOBER 3, 2012

For instance, we examined predatory pricing in the airline industry and illegal product tying by Apple, Microsoft, and AT&T. market for latex condoms. Recently, Mayer Laboratories sued Church and Dwight, Trojan’s parent company, for illegally monopolizing the market. My group chose to examine the U.S.

Consulting 204

Consulting Case Interview Interviews Engineering 204

Tom Spencer

SEPTEMBER 6, 2015

While it may not be a core framework for solving consulting case questions, the BCG Growth Share Matrix can help to broaden your understanding of how a company might want to allocate cash between products and business units. Money generated from high-market-share products can then be used to develop high-growth products.

Case Interview 60

Case Interview Interviews Productivity Consulting 60

Epicflow

MAY 31, 2022

In today’s changing and uncertain world, aerospace engineering companies are seeking the ways to design and develop new products faster and with less cost. So, every company that wants to stay competitive in the market must digitalize its processes sooner or later. . Combined with other Industry 4.0 Digital thread.

Engineering 19

Engineering Talent Data Productivity 19