Marketing Productivity Video 
Steve Shu Consulting
JUNE 30, 2010
In my mind, the book is excellent for executives, strategists, marketing, and innovators. In this post, rather than addressing an overview of Adrian Ott’s total approach, I’ll simply point out one of the key frameworks and cover why it renews and gives marketing segmentation the respect it deserves.
Consulting Matters
JANUARY 13, 2018
Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. Content marketing is essential for consultants because we are in the knowledge business. We don't sell a tangible product or service. It all starts here.
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Consulting Success
JANUARY 8, 2018
Video Transcript: Let’s talk about metrics. How many products did you win and how many products did you lose, that you put a proposal up for?” Your number of leads will tell you the health of your overall marketing efforts. I’ve just abbreviate here, but conversations. This is simply, “Did you win?
Tom Spencer
SEPTEMBER 13, 2024
In today’s competitive business landscape, traditional sales and marketing-driven approaches are increasingly giving way to a new paradigm: Product Led Growth (PLG). Product Led Growth is a business methodology in which the product itself serves as the primary driver of customer acquisition. What is PLG?
Tom Spencer
SEPTEMBER 8, 2023
Most entrepreneurs and product managers (PMs) know that they need to find out what people want. Customer development is often carried out through discovery calls, made over the phone or by video call, or it can be done in person. In a similar way, distance yourself from the product in order to get more objective feedback.
Consulting Matters
OCTOBER 20, 2022
You can stop worrying about the competition because today, I will teach you how to conduct a market scan and find your niche. Today, I'll walk you through the seven steps of your market scan and how to mine for the intel around what makes you unique and how you can stand out – even if you're brand new and just starting.
Women in Consulting
OCTOBER 23, 2014
As of last year, 93% of senior marketing professionals use video for online marketing, sales or communications. Most (84%) used this content on their own website; and more than 60% also using it as a part of their social media and email marketing campaigns. Reel Talk: How You Can Create Compelling Videos.
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