Marketing Productivity Video 
Tom Spencer
JANUARY 4, 2025
Consumers are no longer swayed by just a great product, but seek more than that, craving authenticity and a genuine connection to the brand. One answer lies in founder-led marketing, a relatively new concept, but one taking the social media world by storm. In this context, why are some brands more successful than others?
Steve Shu Consulting
JUNE 30, 2010
In my mind, the book is excellent for executives, strategists, marketing, and innovators. In this post, rather than addressing an overview of Adrian Ott’s total approach, I’ll simply point out one of the key frameworks and cover why it renews and gives marketing segmentation the respect it deserves.
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Consulting Matters
JANUARY 13, 2018
Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. Content marketing is essential for consultants because we are in the knowledge business. We don't sell a tangible product or service. It all starts here.
Consulting Success
JANUARY 8, 2018
Video Transcript: Let’s talk about metrics. How many products did you win and how many products did you lose, that you put a proposal up for?” Your number of leads will tell you the health of your overall marketing efforts. I’ve just abbreviate here, but conversations. This is simply, “Did you win?
Tom Spencer
SEPTEMBER 13, 2024
In today’s competitive business landscape, traditional sales and marketing-driven approaches are increasingly giving way to a new paradigm: Product Led Growth (PLG). Product Led Growth is a business methodology in which the product itself serves as the primary driver of customer acquisition. What is PLG?
Tom Spencer
SEPTEMBER 8, 2023
Most entrepreneurs and product managers (PMs) know that they need to find out what people want. Customer development is often carried out through discovery calls, made over the phone or by video call, or it can be done in person. In a similar way, distance yourself from the product in order to get more objective feedback.
Harvard Business
JULY 7, 2016
Almost 50% of market pioneers fail, and later entrants or organizations that don’t enter a market first often end up being more successful. Being optimally distinct—and marketing yourself as such. If a competitor’s product offers the same features at the same price, there’s no reason to switch.
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