Jerry Fletcher

SEPTEMBER 19, 2020

Yes, they were trying to make their product better than all the others out there. Recently, I moved a client to Active Campaign in order to take advantage of their field leading implementation of automated marketing. Then my client offered a book in a webinar he was doing with 2 other experts. Six people provided their e-mails.

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The Fearless Marketer

FEBRUARY 22, 2021

When we think about marketing our professional services, we usually think about all the things we need to DO to get clients. But that is usually very limited because marketing has numerous components and also processes. Plus, marketing has outer and inner aspects. Can you articulate your marketing message so clearly?

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Consulting Matters

JANUARY 15, 2020

Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. Marketing has one job – to get qualified leads to know who you are and be interested in having a conversation with you. For Reflection: Are you strategic or scattered in your marketing approach?

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How To Training Training Consulting 227

Jerry Fletcher

DECEMBER 11, 2021

I’m shifting my emphasis so that I will offer these services: Marketing Consulting for consultants and coaches (Solopreneurs, Partnerships and Ensembles short and long term) Strategic Marketing Counsel for entrepreneurs and start-ups Speaking on topics that make individuals and organizations more memorable and more profitable.

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Epicflow

DECEMBER 29, 2023

Read further to learn about our AI developments, what topics we discussed at our webinars, the names of our prominent guests, and why it’s better to start later to deliver earlier! Product Updates Before going deeper into the product’s new features, we’re excited to present our updated feature pages to those who haven’t seen them yet.

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Wakeman Consulting Group: Dave's Blog

JUNE 12, 2023

I’m doing a special webinar on Thursday, June 15 at 1 PM Eastern focused on helping folks in professional services do a better job with their brands. As a preview, I wanted to share some of the ideas that you’ll pick up in next week’s FREE webinar. How are you going to communicate this to the market? What is your position?

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Management Marketing Research Strategy& 40

The Fearless Marketer

FEBRUARY 25, 2019

Well, I just discovered something that has turned my whole marketing world upside down. Someone has recently absolutely proven to me that Marketing works better if it’s infused with humor. Humor works in marketing (if you do it right). Why is this kind of marketing writing so rare? It’s great news! Damn them!). “If

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1 to 1

JUNE 13, 2024

The chief customer officer of ClearAction Continuum reveals four — just four — CX ROI benchmarks to prioritize during the “ Four Gold CX ROI Metrics LinkedIn webinar hosted by the European Customer Experience Organization (ECXO) earlier this month. Mirage or meaningful? These four ingredients of genuine fitness have counterparts in CX.

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The Fearless Marketer

FEBRUARY 8, 2021

When I was intensively studying marketing in the “early days” of Action Plan Marketing, I read Scientific Advertising by Claude Hopkins. Perhaps the best marketing book ever written, published in 1923. Hopkins taught many essential marketing principles, but If there’s one thing I learned from him, it was this: Give away samples.

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Women in Consulting

MAY 4, 2015

Spiceworks (www.spiceworks.com), a social network that connects marketers with IT buyers, recently held an “Unplugged” panel discussion in Mountain View, CA in which three IT professionals shared what they want from marketers. Translated: They do not want to be bothered by marketing or salespeople until they are ready to engage.

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The Fearless Marketer

SEPTEMBER 9, 2019

I’ve told that story dozens of times, but I’m afraid when it comes to proactive marketing, things haven’t improved much over the years. You might say that proactive marketing is taking the initiative to reach out, to follow up, to have conversations, and make appointments. Passive marketing is part of the marketing puzzle, of course.

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Chad Barr

JANUARY 13, 2016

Reflection Point: I’ve been fortunate to work with and study some of the most effective global marketers and identify what they do to achieve success. Promote your products and services. Offer webinars that convert to sale. Don’t just create your content but make sure to market and leverage it as well.

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Wakeman Consulting Group: Dave's Blog

MAY 26, 2023

Next week, 1 June 2023, I’m doing a FREE webinar with AudienceView about brand management for ticket-selling organizations. P.S. I’m going to start doing a monthly FREE webinar series. Fast to act/Comfortable with volatilty: Market leaders. You wait until the product/service/trend is established then you act.

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Wakeman Consulting Group: Dave's Blog

APRIL 17, 2023

Make sure you are targeting the right market. Instead of standing strong, you become a “me too” product or service. Dave P.S. I’m doing a FREE ticketing webinar this week to try out some new ideas on sales/marketing/branding. Until you get no boost from the discounts at all. That’s the doom loop of discounts.

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Sales Strategy& Strategy Strategy 59

Clarity Consultants

MAY 25, 2023

It encapsulates the creation of learning programs from initial design to finished product. Industry visibility, innovation and impact in the learning services training market. Client representation. Business performance and growth.

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Training Training Development Consulting 59

Johanna Rothman

NOVEMBER 28, 2023

For example, I'm doing a webinar on November 30 where the value is primarily promotion for my new book. See Project Lifecycle Workshop: How to Manage Project Risks to Release Successful Products.) You might have other considerations, such as how much marketing reach the other person/organization has. I don't expect exposure.

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1 to 1

MAY 20, 2024

This week’s Fast Track CX ROI webinar is the second episode in ECXO’s three-part series of short, practical sessions hosted by Ricardo Saltz Gulko, ECXO co-founder and managing director of Eglobalis , a global adviser in CX, design, and innovation. Removing friction leads to lower costs, higher margins, market share, and sales velocity.

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1 to 1

SEPTEMBER 21, 2021

Marketing and sales teams have traditionally had two separate objectives in most organizations: the marketing team works to get leads and fill the top of the funnel, while the sales team focuses on the bottom of the funnel and closing those leads. At TTEC, those people are strategic marketing managers (SMMs), or data scientists.

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The Fearless Marketer

JANUARY 13, 2020

What is the purpose of marketing? The purpose of B2B marketing is to get meetings with prospective clients. What’s the difference and what does that mean for your marketing? Let’s say you’re a manager who’s looking for somebody to help their team work more productively and creatively. Wouldn’t that be nice!

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Tom Spencer

NOVEMBER 10, 2023

Active participation in industry events, conferences, webinars, and networking gatherings signals that a candidate is invested in staying updated on the latest industry trends and developments. Referrals can be a game-changer in the competitive consulting job market.

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Chad Barr

AUGUST 12, 2012

The secret to building a strong community of quality supporters on the web is to engage in as much of the market gravity as you can. For example, if webinars are your passion and expertise, then find the right firms, create the right content, and market to the right audience. © Chad Barr 2012. All rights reserved.

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Chad Barr

JANUARY 2, 2019

It boils down to successful brands, successful products and services, increased revenues that are executed over time. Let me articulate further: Brand: The more products, services and intellectual property you create, that is directly and uniquely attributed to you, the stronger and more successful your brand becomes.

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The Fearless Marketer

JULY 23, 2018

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me and the majority of independent professionals. Challenge # 2.

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Meeting Marketing How To Resources 48

Chad Barr

DECEMBER 24, 2014

The secret to building a strong clients’ attraction on the web is to deliver profound value and engage in as many effective marketing initiatives as you can. For example, if webinars are your passion and expertise, then find the right platform, create the right valuable content, and market to the right audience.

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Marketing Case Interview Tools Financial 52

Tsavo Neal

APRIL 27, 2017

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Outbound Phone Marketing.

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Business Consulting Agency

OCTOBER 15, 2024

With experience in areas like user experience (UX), search engine optimization (SEO), and content marketing, experts help businesses identify and implement data-backed strategies for success. Content Marketing and Lead Generation Content marketing is crucial for attracting leads and building brand authority.

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Wakeman Consulting Group: Dave's Blog

MAY 21, 2023

You need to know who the person that signs off is because their needs from your product or service is likely to alter how you position your offer. You need to sell the benefit and the benefit that allows you to stand out and be unique in your market. This is about value proposition. You don’t want to sell a me too offering.

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Strategy& Strategy Strategy Trends 59

The Fearless Marketer

APRIL 6, 2020

Are you wondering where you should put your business and marketing focus right now? ” This quote came through my email today from Marketing Week Columnist, Mark Ritson, and I thought it was appropriate: “The world does not need our support or our concern. appeared first on Action Plan Marketing. How can I be of service?

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Groups Survey Marketing Research 62

Rod Burkert

FEBRUARY 4, 2020

But the intro and outro and the music are all added in post-production by Max, a virtual assistant who lives in San Diego that I found on Fiverr. And then there is my INSIDER webinar series. She runs the front office to create the webinars. She runs the actual webinars. Here is an example of some work stuff I outsourced.

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The Fearless Marketer

MARCH 19, 2018

Almost nobody does because when a new product enters the market, branding isn’t important. Instead, the new product is compared to what came before – in this case the “wired telephone.”. And all the selling points of this new product were about the advantages of the new technology. But this doesn’t last very long.

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Methodologies Case Interview Comparison Case Study 70

Tsavo Neal

SEPTEMBER 21, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Hinge Marketing does this to perfection on their website.

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Chad Barr

MARCH 13, 2019

Consistently and frequently creating, sharing and publishing our insights help us transform them into books and other offerings, strengthen our marketing initiatives, and further create our intellectual property and our global digital empires® Promote our products and services and help make a difference and impact our target audience.

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Intellectual Property Media Productivity Groups 52

Asamby Consulting

MARCH 17, 2022

New and innovative products have brought economic growth, communication and educational accessibility, and environmental sustainability to the advancement of society. Improved Productivity In order to improve productivity, you should streamline what you need to focus on and what you need to cut out.

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Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

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Consulting Matters

JULY 8, 2020

Some people think of an ideal consulting client as someone who would simply be willing to buy their products and services. But you can do AMAZING transformative work with a select few who connect with you to the point that they don't just your products and services. What would make them sign up for our training or webinar?

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Tsavo Neal

OCTOBER 19, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Hinge Marketing does this to perfection on their website.

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Wakeman Consulting Group: Dave's Blog

DECEMBER 16, 2022

As the World Cup winds down, 5 ideas on building the brand of MLS further : My webinar this week talked about the streaming wars and Apple’s investment in MLS. Research: Remember this: Market research is a proactive activity built on developing a hypothesis of the market or asking a question that you are looking to answer.

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Sports Marketing Research Strategy& 59