Jerry Fletcher

SEPTEMBER 19, 2020

Yes, they were trying to make their product better than all the others out there. Recently, I moved a client to Active Campaign in order to take advantage of their field leading implementation of automated marketing. Then my client offered a book in a webinar he was doing with 2 other experts. Six people provided their e-mails.

Marketing 97

Marketing Consulting Software Intellectual Property 97

Clarity Consultants

MAY 25, 2023

It encapsulates the creation of learning programs from initial design to finished product. Industry visibility, innovation and impact in the learning services training market. Client representation. Business performance and growth.

Training 147

Training Training Development Consulting 147

Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

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B2B Education Media B2C 122

The Fearless Marketer

JUNE 7, 2021

Recently, when I took a close look at the marketing that has worked best for me over the past 35 years, two things popped out. Hence: Proactive Experience Marketing. Proactive marketing without the experience might get you in front of a lot of people, but it can be hard to convert them into clients. That’s your job. Definitely!

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The Fearless Marketer

FEBRUARY 25, 2019

Well, I just discovered something that has turned my whole marketing world upside down. Someone has recently absolutely proven to me that Marketing works better if it’s infused with humor. Humor works in marketing (if you do it right). Why is this kind of marketing writing so rare? It’s great news! Damn them!). “If

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Marketing Advertising Meeting Course 86

The Fearless Marketer

FEBRUARY 8, 2021

When I was intensively studying marketing in the “early days” of Action Plan Marketing, I read Scientific Advertising by Claude Hopkins. Perhaps the best marketing book ever written, published in 1923. Hopkins taught many essential marketing principles, but If there’s one thing I learned from him, it was this: Give away samples.

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How To Advertising Training Training 117

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

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Harvard Business

JANUARY 5, 2018

In his case, he has one course (on getting promoted faster); he markets it through one channel (webinars); and he identifies webinar opportunities through one mechanism (affiliate partnerships). Facebook ads or search engine marketing might be appealing possibilities, but for now, they’re too much.

How To 134

How To Course Development Engineering 134

Chad Barr

JANUARY 29, 2025

AI has transformed how businesses strategize, market, and deliver value. “Generate a detailed outline for a [webinar, workshop, keynote] on [topic]. “Provide coaching questions to help a client struggling with [specific challenge] related to [leadership, business growth, mindset, productivity, etc.].”

Methodologies 52

Methodologies Exercises Metrics Tools 52

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

Consulting 202

Consulting Strategy Strategy& Strategy 202

Harvard Business

APRIL 20, 2016

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Today’s standard marketing playbook looks a lot like what Lyons describes in his book.

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Marketing Media Advertising eBook 70

Chad Barr

AUGUST 12, 2012

The secret to building a strong community of quality supporters on the web is to engage in as much of the market gravity as you can. For example, if webinars are your passion and expertise, then find the right firms, create the right content, and market to the right audience. © Chad Barr 2012. All rights reserved.

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Marketing Case Interview Retail Resources 52

Rod Burkert

NOVEMBER 5, 2019

On to this week: At one time in your professional life, I imagine you have participated on a webinar. This past Friday, I hosted my fifth Practice Development INSIDER webinar. So while having five webinars under my belt isn’t all that many, I can see the patterns and repetitions developing for what needs to be done.

Case Interview 40

Case Interview Interviews Report Marketing 40

Women in Consulting

MAY 4, 2015

Spiceworks (www.spiceworks.com), a social network that connects marketers with IT buyers, recently held an “Unplugged” panel discussion in Mountain View, CA in which three IT professionals shared what they want from marketers. Translated: They do not want to be bothered by marketing or salespeople until they are ready to engage.

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Consulting Success

MARCH 5, 2018

Elizabeth has joined me today to explain how you can create a thriving, successful consulting business in the nonprofit market. She shares four essential ideas on how you, too, can create a thriving, successful consulting business, either in the nonprofit or for-profit market, in this episode of The Consulting Success Podcast.

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Consulting Nonprofit Healthcare Education 213

Chad Barr

JANUARY 13, 2016

Reflection Point: I’ve been fortunate to work with and study some of the most effective global marketers and identify what they do to achieve success. Promote your products and services. Offer webinars that convert to sale. Don’t just create your content but make sure to market and leverage it as well.

Marketing 52

Marketing Interviews Video Sales 52

Consulting Matters

SEPTEMBER 30, 2020

You can do it up to $15 a month, but it’s definitely, especially if you’re doing webinars or you’re having meetings with clients through Zoom, you’re going to want to have some way of communicating. Other Marketing Pieces (16:36). If you have an online product, maybe it’s an e-book.

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The Fearless Marketer

SEPTEMBER 9, 2019

I’ve told that story dozens of times, but I’m afraid when it comes to proactive marketing, things haven’t improved much over the years. You might say that proactive marketing is taking the initiative to reach out, to follow up, to have conversations, and make appointments. Passive marketing is part of the marketing puzzle, of course.

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Marketing How To Video Meeting 61

Chad Barr

DECEMBER 24, 2014

The secret to building a strong clients’ attraction on the web is to deliver profound value and engage in as many effective marketing initiatives as you can. For example, if webinars are your passion and expertise, then find the right platform, create the right valuable content, and market to the right audience.

Marketing 52

Marketing Case Interview Tools Financial 52

Consulting Matters

JULY 8, 2020

Some people think of an ideal consulting client as someone who would simply be willing to buy their products and services. But you can do AMAZING transformative work with a select few who connect with you to the point that they don't just your products and services. What would make them sign up for our training or webinar?

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Consulting How To Exercises Film 156

Consulting Success

FEBRUARY 8, 2018

In this episode, we are talking about ways that you can effectively position yourself as an expert in your field, how to get your expertise recognized, and the danger of productizing your work, as well as what you should be doing instead. Once you successfully define your space, to me there are two core elements, discipline and market.

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Consulting Productivity Advertising Training 127

Tsavo Neal

JANUARY 20, 2022

” As a specialist in design, copywriting, and marketing for consultants, I’m biased. Instead, they leverage their consulting websites as the centerpiece of their marketing system. Eventually, I learned how to do my marketing online to the point where people would pick up the phone. It even instills confidence in you.

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Consulting Case Study Case Studies Media 167

Jerry Fletcher

DECEMBER 11, 2021

I’m shifting my emphasis so that I will offer these services: Marketing Consulting for consultants and coaches (Solopreneurs, Partnerships and Ensembles short and long term) Strategic Marketing Counsel for entrepreneurs and start-ups Speaking on topics that make individuals and organizations more memorable and more profitable.

Marketing 40

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Tsavo Neal

APRIL 27, 2017

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Outbound Phone Marketing.

B2B 60

B2B Marketing Consulting Advertising 60

The Fearless Marketer

JANUARY 13, 2020

What is the purpose of marketing? The purpose of B2B marketing is to get meetings with prospective clients. What’s the difference and what does that mean for your marketing? Let’s say you’re a manager who’s looking for somebody to help their team work more productively and creatively. Wouldn’t that be nice!

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Meeting B2B Productivity Marketing 62

The Fearless Marketer

MARCH 19, 2018

Almost nobody does because when a new product enters the market, branding isn’t important. Instead, the new product is compared to what came before – in this case the “wired telephone.”. And all the selling points of this new product were about the advantages of the new technology. But this doesn’t last very long.

Methodologies 70

Methodologies Case Interview Comparison Case Study 70

Rod Burkert

FEBRUARY 4, 2020

But the intro and outro and the music are all added in post-production by Max, a virtual assistant who lives in San Diego that I found on Fiverr. And then there is my INSIDER webinar series. She runs the front office to create the webinars. She runs the actual webinars. Here is an example of some work stuff I outsourced.

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Case Interview Video Interviews Development 80

Chad Barr

MARCH 8, 2010

I view the web as an important component of your overall marketing effort and driving interest to your organization. Products and services – This is a critical item to create interest in you, for people to be able to engage you and create mutual success. “It’s hard work you say?” ” Yes, it probably is.

Marketing 40

Marketing Survey Video Media 40

Management Consulted

AUGUST 20, 2012

Well, we offer 24-hour responses to any emails you have about products/services (and usually reply within minutes). In addition, we provide copious amounts of information about our products and services on our site, along with unsolicited feedback from real customers. First, your geography is key (the U.S.

Resumes 138

Resumes Case Interview Interviews Consulting 138

Women in Consulting

JUNE 12, 2014

Here are 5 things you can do to increase income and profits: Offer new services or products. Upsell additional services/products to current clients. Think of creating a product to sell that can help provide a solution for those clients. It can be a recorded webinar with valuable information. Be honest with yourself.

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Cash Flow Productivity Energy Consulting 78

Chad Barr

JANUARY 2, 2019

It boils down to successful brands, successful products and services, increased revenues that are executed over time. Let me articulate further: Brand: The more products, services and intellectual property you create, that is directly and uniquely attributed to you, the stronger and more successful your brand becomes.

Intellectual Property 52

Intellectual Property Productivity Course Groups 52

The Fearless Marketer

JULY 23, 2018

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me and the majority of independent professionals. Challenge # 2.

Meeting 48

Meeting Marketing How To Resources 48

Tsavo Neal

SEPTEMBER 21, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Hinge Marketing does this to perfection on their website.

Consulting 60

Consulting eBook Education Software 60

Women in Consulting

MAY 13, 2014

Marketers tell us that people go through at least four stages in deciding to buy a product or support a cause: awareness, interest, desire and action. PR is important, but it will not change things overnight, make up for a poor product or service, or sell your product or service by itself. You’ll be better off for it.

How To 69

How To Media Productivity Interviews 69

Tsavo Neal

OCTOBER 19, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Hinge Marketing does this to perfection on their website.

Consulting 60

Consulting eBook Education Resources 60

Johanna Rothman

NOVEMBER 28, 2023

For example, I'm doing a webinar on November 30 where the value is primarily promotion for my new book. See Project Lifecycle Workshop: How to Manage Project Risks to Release Successful Products.) You might have other considerations, such as how much marketing reach the other person/organization has. I don't expect exposure.

Intellectual Property 71

Intellectual Property Consulting Guidelines Process Improvement 71

The Fearless Marketer

APRIL 6, 2020

Are you wondering where you should put your business and marketing focus right now? ” This quote came through my email today from Marketing Week Columnist, Mark Ritson, and I thought it was appropriate: “The world does not need our support or our concern. appeared first on Action Plan Marketing. How can I be of service?

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