Consulting Success

AUGUST 18, 2023

A consulting referral fee (also known as a “finder’s fee”, but I don’t use that term) is a fee you pay someone who refers a consulting client to you. And can you use a referral fee to generate more referral business? For example, imagine that you share. is a post from: Consulting Success

Consulting 246

Consulting Examples Marketing 246

Steve Shu Consulting

JANUARY 9, 2023

For nudge design, especially be aware of: Reference points (e.g., widespread notions like happiness or other mental associations and metaphors taught in marketing and brand management, such transformation or scarcity/exclusivity). framing connections to others or others as reference points). small versus large). Social (e.g.,

Engineering 195

Engineering Marketing Management 195

Jerry Fletcher

JULY 31, 2021

He asked a favor that involved me contacting a person who had spoken for an organization I handle marketing for the slides from the presentation. The subject was 30-Second Marketing (6 minute video) I presented at meeting of the local chapter of the Institute of Management Consultants. You never let me down when I referred you.

Marketing 98

Marketing Consulting Video Training 98

Jerry Fletcher

FEBRUARY 27, 2021

Somehow we got on the subject of getting through to officials in companies in order to sell our products in the corporate market. By writing them down you have a reference for two purposes: honing the pitch based on real life trials and recall of what works should you have a break in doing the solicitation. Getting Through.

Marketing 94

Marketing Consulting Conference Software 94

Successful Independent Consulting

FEBRUARY 22, 2017

You need to be top-of-mind when the need for your expertise pops up so the client thinks to call you, or their colleague thinks to refer you. It’s how you promote yourself and “go to market.” In our field this is called personal branding. It’s about your reputation. And it’s an ongoing effort.

Consulting 296

Consulting Advertising Survey Examples 296

Tom Spencer

AUGUST 29, 2020

Much less emphasis has been placed on developing tools suitable for emerging markets and the businesses in these economies. Obstacles in Emerging Markets. Emerging markets face a unique challenge when it comes to deploying technology to fight COVID-19 due to the large role that informal markets play in these economies.

Marketing 103

Marketing Boston Consulting Group Government Transportation 103

Jerry Fletcher

AUGUST 21, 2021

They refer the experts they know to fill a client or prospect’s needs. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. That is what relational networking is all about. Transactional Networkers tend to look for tit for tat exchanges. It pays off.

Marketing 96

Marketing Consulting Cash Flow Company 96

Successful Independent Consulting

AUGUST 28, 2024

A marketing tagline is short phrase that helps people remember you in a certain way. Remember, clients want to hire The Expert, so be sure to market yourself as one! [1] When you are perceived as an expert, you’ll get more referrals and win more work. You get the idea. The 4th and 5th examples were invented by me.) [2]

Development 195

Development Turnaround How To Financial 195

Successful Independent Consulting

JUNE 1, 2024

Instead, leave behind a list of references with their job titles and contact info. Clients usually don’t bother to call references but seeing the list will enhance your authority. If you’re meeting your potential client in person, bring color copies to use as visual aids, but don’t leave your samples with the client.

Intellectual Property 195

Intellectual Property Meeting Interviews Consulting 195

Steve Shu Consulting

MARCH 7, 2019

This interview is geared toward defined contribution plan sponsors and those closely related with this segment of the market (e.g., I do draw from some insights and activity that is occurring in other areas of the financial services market (e.g., advisors, consultants, recordkeepers, investment only).

Finance 150

Finance Interviews Trends Video 150

Management Consulted

NOVEMBER 20, 2013

Two, you solve them the same way you solve a market sizing question (see below) – by breaking down the solution into component parts. . The market for lead pencils has been declining at 4%/year for the last 3 years. The original market was $24M/year. What is the market in year 3 (now)? Market Sizing.

Case Interview 236

Case Interview Interviews Study Cover Letters 236

Harvard Business

JUNE 18, 2024

New research reveals the surprising power of “referral contagion,” where referred customers not only buy more but also refer 30-57% more new customers than others. This phenomenon, observed across industries, is driven by social factors like the perception of referring as appropriate and the tendency to befriend similar people.

Research 96

Research Industry Marketing Sales 96

The Fearless Marketer

FEBRUARY 25, 2019

Well, I just discovered something that has turned my whole marketing world upside down. Someone has recently absolutely proven to me that Marketing works better if it’s infused with humor. Humor works in marketing (if you do it right). Why is this kind of marketing writing so rare? It’s great news! The evidence is in.

Marketing 86

Marketing Advertising Meeting Course 86

Consulting Success

MAY 22, 2017

The next thing I did was look deeper into the data and cross-reference different categories. A large majority, almost 60% of all respondents are based in North America. While Europe, Asia and Africa being the next largest with about 33% collectively. Deeper Insights. Here are some additional insights for you.

Study 271

Study Consulting Survey Media 271

Successful Independent Consulting

JUNE 19, 2017

Instead, leave a list of your clients and references. Clients often don’t bother to call references but seeing the list with job titles will further build your credibility.) Use your samples as marketing materials on LinkedIn and your website if you have one. Use them as a springboard for deeper conversation. Be your best.

Intellectual Property 150

Intellectual Property Interviews Analysis Media 150

Successful Independent Consulting

APRIL 2, 2018

You need to consider the real and perceived value of your services, expertise, and experience, as well as geography and market conditions. Market conditions and competition — Are there a lot of consultants who do what you do? Client’s industry — Who is your target market? Type of experience — Where did you learn your craft?

Consulting 199

Consulting How To Marketing Deloitte 199

Successful Independent Consulting

DECEMBER 4, 2018

Third, do some market-rate benchmarking to learn what other consultants are charging, or what clients are paying. Reference the length of your relationship or any recent results from your work. Do the math a few different ways and see how these numbers play out. In my example of $150 hourly, a 5% annual increase works out to $157.50

Consulting 354

Consulting Policies Benchmarking Examples 354

Successful Independent Consulting

MARCH 31, 2017

You can download the entire series as a reference guide here. and another 334 million around the world, LinkedIn has become an indispensable tool and reference. This article presents tips for how to market yourself as a professional self-employed consultant using LinkedIn’s Summary and Background sections. Your Summary.

Case Study 150

Case Study Case Studies Media Education 150

Successful Independent Consulting

SEPTEMBER 16, 2021

By: Reuben Swartz, Founder, Mimiran : the CRM for solo consultants who love serving clients but hate “selling” Because you get busy and you stop talking to prospects and partners who can refer you to prospects. Additional Resources: Sales for Nerds Podcast Mimiran’s Sales and Marketing Bootcamp

Sales 195

Sales Course System Tools 195

Successful Independent Consulting

SEPTEMBER 24, 2020

Here are some quick tips for using this highly effective marketing tool: 1. You don’t need to include the client’s name, especially since many client contracts prevent you from using their name for marketing purposes. Even if you’re just starting out as an independent consultant, you can use this marketing trick. Permalink.

Consulting 150

Consulting Case Study Case Studies Study 150

Consulting Matters

MARCH 3, 2021

They try to sit down and write copy for their website or marketing or a simple blog post and they face writer's block so intense that it's a miracle that more computers of consultants and coaches aren't flung against the wall. And not to the people who referred me to others. But not to Google.

Methodologies 288

Methodologies Consulting Video Industry 288

Steve Shu Consulting

APRIL 2, 2018

Others may have different experiences, so make sure to get some other perspectives.

Consulting 150

Consulting Course Sales Marketing 150

Successful Independent Consulting

APRIL 1, 2024

Many solopreneurs make the mistake of marketing themselves as a jack-of-all-trades. For example, Fortune 500 or middle market? When you have a specific area of expertise, it’s easier for people to remember you, refer you to their colleagues, and of course, hire you. The exact opposite is true. What problem was being solved?

Exercises 195

Exercises Turnaround Leadership Development 195

Consulting Matters

FEBRUARY 15, 2024

And even better, they are so excited about working with you that they cannot help but refer you to others! Not only did you land the work but now this client is working with you time and time again. Sound like a pipedream? It’s not! Today I have on show Bill Lee.

Consulting 156

Consulting Construction Government Marketing 156

Consulting Success

MAY 1, 2017

You can do all the marketing in the world, but if your message doesn’t resonate with your ideal client your marketing will suffer. Devise a marketing plan to suit your abilities. They ride the latest trend when it comes to marketing. When it comes to marketing, I love using leverage. Write Blog Articles.

Consulting 175

Consulting Marketing Development Groups 175

Consulting Success

OCTOBER 23, 2017

This is what it refers to. They say, “You know what, I don’t need to do as much marketing. Some people don’t even like the marketing and sales process. It becomes very important when your consulting business is taking off, when things are going well, when you have plenty of clients and plenty of opportunities surrounding you.

Consulting 211

Consulting Sales Marketing Energy 211

David A Fields

JUNE 10, 2015

She answered, “We’re looking for cultural fit, and experience, and your references… but I see you’ve worked with Acme Corp, and the comments from Norman, their VP of Development were very impressive, so we’re good on that front.” This past week I asked a decision maker how she will decide which consulting firm to bring in. Thank […].

Culture 150

Culture Development Examples Consulting 150

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Actively Pursue Referrals.

Consulting 224

Consulting Strategy Strategy Strategy& 224

Steve Shu Consulting

JANUARY 18, 2023

customer discovery, customer validation, go-to-market). Reference: Jacowitz, Karen E., Since they affect both judgments and decisions, it is appropriate to consider the role of anchoring on behavior throughout business processes (e.g., The effect of anchors will likely be dependent on domain (e.g., finance), application (e.g.,

Examples 195

Examples Finance Groups Research 195

Successful Independent Consulting

AUGUST 24, 2022

Still other people market themselves as consultants when they take on projects between (or in addition to) full-time jobs. Distribute them at conferences and networking events, and give them to people who might hire or refer you. Being misunderstood by people in social situations can be frustrating. See Know Your Niche.)

Consulting 195

Consulting Intellectual Property Deloitte Accenture 195

Consulting Matters

NOVEMBER 3, 2022

” statement, people will immediately know why they want to work with you or refer you to friends or colleagues. I have been a business owner for 15 years, studied modern marketing, and working with hundreds of clients on their business development, brand building, and marketing.

How To 156

How To Sales Consulting Meeting 156

Successful Independent Consulting

APRIL 14, 2017

You can download the entire series as a reference guide here. Most independent consultants have no budget for marketing or advertising, yet they all wish they had a bigger client list. The second article provides tips for how to market yourself as an independent consultant using the Summary and Background sections.

Consulting 150

Consulting Examples Marketing System 150

Successful Independent Consulting

JULY 31, 2017

You are doing them a favor by letting them know what you are particularly good at, so the next time that situation arises they will know who to call or who to refer to their boss or colleague. It’s not cold-calling or spamming, it’s outreach to build awareness.

Development 244

Development Software ROI Sales 244

Successful Independent Consulting

NOVEMBER 29, 2024

Do some market-rate benchmarking to learn what other consultants are charging, or what clients are paying. Reference the length of your relationship or any recent results from your work. Do the math a few different ways and see how these numbers play out. In my example of $150 hourly, a 5% annual increase works out to $157.50

Policies 195

Policies Examples Benchmarking Consulting 195

Consulting Matters

JANUARY 29, 2020

The presence of money fears can be good if they act as alerts to be strategic about investments and with marketing and sales. Money Fear: "I'm not good at marketing so I'll find other more successful consultants or coaches who will hire me as a subcontractor". It's just not smart marketing. You can master marketing too.

Consulting 177

Consulting How To Talent Training 177

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Actively Pursue Referrals.

Consulting 202

Consulting Strategy Strategy Strategy& 202

Successful Independent Consulting

FEBRUARY 11, 2017

First, consultants are good at helping clients solve problems but usually aren’t trained in sales or marketing. Second, when knee-deep in projects and facing deadlines, consultants are hard-pressed to find time to publish thought-leadership articles or create, launch, and manage marketing campaigns.

Development 199

Development Consulting Real Estate Sports 199