Successful Independent Consulting

JULY 31, 2017

I don’t know how to build a pipeline of leads ” or “ I’m not good at sales ” are common refrains. Most of us never had sales training so this concern is understandable, but reframing how we think about business development can turn concern into action. Read any definition of business development and you won’t find the word sales.

Development 244

Development Software ROI Sales 244

Alan Weiss

FEBRUARY 12, 2021

Marketing is not rocket science. And to keep it simple, I’ll remind you of this: Most important purchase decisions are made on the basis of peer-to-peer reference. Over 90% were from a referral from a colleague or reading one of my books (often because of a referral from a colleague). ” Books are more popular than ever.

Sales 98

Sales Marketing Consulting 98

Management Consulted

NOVEMBER 20, 2013

Two, you solve them the same way you solve a market sizing question (see below) – by breaking down the solution into component parts. . The market for lead pencils has been declining at 4%/year for the last 3 years. The original market was $24M/year. What is the market in year 3 (now)? Market Sizing.

Case Interview 236

Case Interview Interviews Study Cover Letters 236

Consulting Success

OCTOBER 23, 2017

This is what it refers to. They say, “You know what, I don’t need to do as much marketing. I don’t need to follow up with as many people or work on my outreach or doing sales activities and things of that nature because I’ve made it. Some people don’t even like the marketing and sales process.

Consulting 210

Consulting Sales Marketing Energy 210

Successful Independent Consulting

SEPTEMBER 14, 2022

First, solopreneurs are experts who are good at helping clients solve problems or achieve certain goals, but they are not usually trained in sales or marketing. To tackle the challenge of business development, change your frame of reference. Therefore, don't think of it as sales!

Development 195

Development Real Estate Sales Sports 195

Jerry Fletcher

FEBRUARY 27, 2021

Somehow we got on the subject of getting through to officials in companies in order to sell our products in the corporate market. By writing them down you have a reference for two purposes: honing the pitch based on real life trials and recall of what works should you have a break in doing the solicitation. Getting Through.

Marketing 94

Marketing Consulting Conference Software 94

Steve Shu Consulting

MAY 10, 2010

I like this part of the book particularly because it starts to weave together marketing, branding, social technologies, and the fringes of innovation. The use of checklists and case examples makes for a nice reference and workbook to drive an organization’s development process. centralized, distributed) and tradeoffs for implementing.

Leadership 150

Leadership Media ROI Guidelines 150

Consulting Matters

FEBRUARY 15, 2024

And even better, they are so excited about working with you that they cannot help but refer you to others! Not only did you land the work but now this client is working with you time and time again. Sound like a pipedream? It’s not! Today I have on show Bill Lee.

Consulting 156

Consulting Construction Government Marketing 156

Successful Independent Consulting

FEBRUARY 11, 2017

First, consultants are good at helping clients solve problems but usually aren’t trained in sales or marketing. Second, when knee-deep in projects and facing deadlines, consultants are hard-pressed to find time to publish thought-leadership articles or create, launch, and manage marketing campaigns.

Development 199

Development Consulting Real Estate Sports 199

Consulting Matters

NOVEMBER 3, 2022

” statement, people will immediately know why they want to work with you or refer you to friends or colleagues. I have been a business owner for 15 years, studied modern marketing, and working with hundreds of clients on their business development, brand building, and marketing. A pitch is about sales.

How To 156

How To Sales Consulting Meeting 156

The Fearless Marketer

FEBRUARY 25, 2019

Well, I just discovered something that has turned my whole marketing world upside down. Someone has recently absolutely proven to me that Marketing works better if it’s infused with humor. Humor works in marketing (if you do it right). Why is this kind of marketing writing so rare? It’s great news! The evidence is in.

Marketing 86

Marketing Advertising Meeting Course 86

Consulting Success

FEBRUARY 12, 2018

His consulting group focuses mainly on sales enablement and marketing, and they have been in the business since 1995. In this episode, we talk about the path that led Tony to sales and consulting, and he shares insights into creating a successful consulting firm within the corporate world. Traversing The Value Pyramid.

How To 162

How To Sales Consulting Education 162

Consultant Ninja

SEPTEMBER 18, 2008

Timmys search for competitive intelligence on a CPG competitor to the client has been found out, and his ear was chewed out over the phone by the VP of the target firms sales & marketing organization. Timmy did the only thing he could do; refer him to his engagement manager.

Oliver Wyman 100

Oliver Wyman Consulting Airlines Bain 100

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Actively Pursue Referrals.

Consulting 224

Consulting Strategy Strategy Strategy& 224

Tom Spencer

OCTOBER 8, 2013

A framework to help executives, senior managers and marketers devise strategies for future growth. The Ansoff Matrix is particularly useful for strategic planning because it provides a framework to help executives, senior managers and marketers devise strategies for future growth. What is a Product-Market Growth Strategy?

Productivity 113

Productivity Transportation Development Marketing 113

Tom Spencer

NOVEMBER 14, 2011

In contrast, economies of scope is a lesser known concept particularly relevant to small and medium sized enterprises (SMEs) that may not have access to large markets or the ability to produce at scale. Marketing – The cost of advertising can be shared across products. Economies of scope and economies of scale are related concepts.

Cash Flow 117

Cash Flow Consulting Productivity Telecommunications 117

Steve Shu Consulting

APRIL 2, 2018

Others may have different experiences, so make sure to get some other perspectives.

Consulting 150

Consulting Course Sales Marketing 150

Consulting Matters

JANUARY 29, 2020

The presence of money fears can be good if they act as alerts to be strategic about investments and with marketing and sales. Money Fear: "I'm not good at marketing so I'll find other more successful consultants or coaches who will hire me as a subcontractor". It's just not smart marketing. You can master marketing too.

Consulting 177

Consulting How To Talent Training 177

Tom Spencer

FEBRUARY 2, 2019

This shift towards global markets turns out to be much more difficult than it seems. How do you operate in markets with different norms and values than the one in which you’re comfortable? To stay relevant in a market that never stops changing, companies must master the skill of “blitzscaling”. Blitzscaling. Importance of CRMS.

System 95

System Sales Data Financial 95

Harvard Business

NOVEMBER 20, 2018

I’ve been using the sales funnel for 28 years, my whole career. For one thing, in an era when trust in traditional sources has eroded — in government, media, and in companies and the marketing they employ — word-of-mouth from trusted peers wields greater clout than ever. .” It was the right thing to do.

Sales 49

Sales B2C Energy Efficiency 49

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Actively Pursue Referrals.

Consulting 202

Consulting Strategy Strategy Strategy& 202

Consulting Success

FEBRUARY 12, 2018

His consulting group focuses mainly on sales enablement and marketing, and they have been in the business since 1995. In this episode, we talk about the path that led Tony to sales and consulting, and he shares insights into creating a successful consulting firm within the corporate world. Were you in a sales role as youngster?

How To 145

How To Sales Consulting Training 145

Harvard Business

JUNE 18, 2024

New research reveals the surprising power of “referral contagion,” where referred customers not only buy more but also refer 30-57% more new customers than others. This phenomenon, observed across industries, is driven by social factors like the perception of referring as appropriate and the tendency to befriend similar people.

Research 81

Research Industry Marketing Sales 81

Business Consulting Agency

SEPTEMBER 11, 2024

Small business marketing is essential for growth and long-term success. In today’s competitive marketplace, even the best products or services can go unnoticed without an effective marketing strategy. Small business marketing helps companies build brand awareness, attract new customers, and maintain a loyal customer base.

Small Business 52

Small Business Marketing Company Advertising 52

Successful Independent Consulting

MARCH 15, 2017

You can download the entire series as a reference guide here. Like a house that’s for sale, if there’s no photo you can assume something is wrong. Click here to download the complete series as a reference guide, Optimizing Your LinkedIn Profile. . Be your best! ~~~ This article is first of three in a series.

Consulting 150

Consulting How To Advertising Engineering 150

Consulting Matters

JANUARY 13, 2020

Clear strategy - with identified ideal client, marketable and differentiated expertise, compelling products/services that are profitable and scalable and so on. A smart marketing system that consistently fills your pipeline with clients. In this case I am referring to the reason for why they were born and their highest potential.

Development 194

Development Training Training Examples 194

Tsavo Neal

JANUARY 20, 2022

” As a specialist in design, copywriting, and marketing for consultants, I’m biased. Instead, they leverage their consulting websites as the centerpiece of their marketing system. Eventually, I learned how to do my marketing online to the point where people would pick up the phone. It even instills confidence in you.

Consulting 167

Consulting Case Study Case Studies Marketing 167

Consultant Journal

MARCH 5, 2020

Refer to the CDC , WHO , your local health authority or another reliable, science-based source for health information. Think about what’s actually needed for your sales and marketing : Wave or nod instead of shaking hands. Take a look at your cash flow and what a change to sales or staffing could do.

Small Business 114

Small Business Cash Flow Policies Sales 114

Consulting Success

OCTOBER 30, 2017

He also read books including The Consulting Bible, that helped him learn how to sell value instead of time, and how to have sales and value-based conversations with clients upfront. Second, Adam refers to an exercise that he and I worked on together, to help him identify the most valuable activities that he could be focusing on.

Construction 162

Construction Consulting System Exercises 162

Tsavo Neal

OCTOBER 14, 2019

You can send it to your prospects between sales calls or use it to nurture someone during the sales process. Here is Dan’s response to the impact content creation had on his business: “That article you wrote has generated over $500k in sales over the past year. Yes, content can help with SEO, but that’s not the end goal.

Marketing 60

Marketing Consulting Education Sales 60

Steve Shu Consulting

AUGUST 31, 2016

Often the proposal is incorporated by reference or as an appendix into a master services agreement which contains umbrella legal terms. Commercial Terms – contains pricing, performance terms, expenses, timings, policies, etc. Appendix – might include key case study summaries, CVs for consultants, and other schedules.

Consulting 150

Consulting Management Case Studies Case Study 150

Consulting Success

DECEMBER 4, 2017

He began as a door-to-door salesman, and progressed to sales manager, sales director, and eventually marketing director before becoming a CEO for a finance company. He found out that that was exactly true, and after placing a huge number of sales calls, he secured some of his first work with Johnson & Johnson.

Consulting 150

Consulting Leadership Sales Company 150

Consulting Matters

APRIL 9, 2019

Betsy Jordyn: So what's so interesting as you describe this is that there were things that you were paid for and then there were all these other skills that you were identifying that you weren't officially paid for but you wanted to say like you know what; I wonder if these other things that I do that there's a market for that.

Interviews 208

Interviews How To Engineering Productivity 208

Business Consulting Agency

SEPTEMBER 6, 2024

Entering the US business market offers tremendous opportunities for growth and expansion. Whether you’re an international company looking to expand into the US or a startup ready to take on this market, there are critical steps you need to follow. Entering the US business market with your business successfully.

Marketing 52

Marketing Culture Research Industry 52

Consulting and Organizational Management

JANUARY 21, 2011

The initial phase has been referred to by a variety of names, for example, Start-Up and/or Entry. NOTE: The client might refer to the need for the project as an “issue,” if there is a current, major problem, or as a “goal,” if the project is to make good things even better. Marketing and Social Media.

Consulting 90

Consulting Nonprofit Organizational Development Ethics 90

Wakeman Consulting Group: Dave's Blog

MAY 1, 2023

Reference point: You vs. the Competition. The point of reference that exists in your market’s mind. Are you happy being low cost and making up sales on volume? Let me explain the areas with some examples: Low Price/Competition’s Reference Point: You are a commodity. You do: Pull sales forward in some cases.

McKinsey 52

McKinsey Sales Marketing Comparison 52

Tsavo Neal

APRIL 27, 2017

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Design isn’t magic.

B2B 60

B2B Marketing Consulting Advertising 60