Harvard Business

NOVEMBER 23, 2018

In the 2001 recession, total sales for the S&P 500 declined by 9% from its pre-recession peak to its trough 18 months later—almost a year after the recession officially ended. We’ll focus here on what the sales organization should be doing now to prepare for the next recession, with an eye toward using new digital tools.

Sales 130

Sales B2B Tools Software 130

Epicflow

AUGUST 30, 2024

This practice increases supply chain efficiency, makes it cost-effective and responsive to market changes. Reporting and performance analysis. With fewer defects, you can deliver better-quality products to the market, while the increased efficiency provides more time for research and development to meet changing customer demands.

Operations 204

Operations Management Efficiency Resources 204

Harvard Business

MARCH 10, 2017

Sales executives with even moderately large, distributed sales forces rely on data to help them understand which activities and behaviors lead to the best outcomes. Yet much of the data from sources such as CRM reporting tools and time studies is self-reported, and thus inherently flawed. Related Video.

Sales 129

Sales Software Productivity Data 129

Harvard Business

MAY 30, 2018

The most recent results from The CMO Survey conducted by Duke University’s Fuqua School of Business and sponsored by Deloitte LLP and the American Marketing Association reports that the percentage of marketing budgets companies plan to allocate to analytics over the next three years will increase from 5.8% Insight Center.

Marketing 132

Marketing Data Advertising Talent 132

Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 134

Marketing Agile Fashion Sales 134

Harvard Business

AUGUST 22, 2017

But today’s sales technologies enable companies to measure almost anything, which leads many managers to try to measure everything. As a consequence, managers don’t have a clear sense of what is really driving sales in their business, while salespeople, who are inundated with dozens of metrics, get lost in the day-to-day noise.

Metrics 124

Metrics Sales Software Meeting 124

Harvard Business

APRIL 12, 2018

Many industries have had to downsize sales forces. There are several reasons for recent sales force job cuts: Shifting market dynamics are one cause, including changing customer needs, customer consolidation, new buying channels, and slowing market growth. sales reps following an industry-wide downsizing trend.

Sales 100

Sales How To Turnaround Trends 100

Harvard Business

OCTOBER 5, 2016

The emergence of data science and the proliferation of new media channels has radically changed some traditional marketing jobs, while creating new ones. As a whole, all these changes are part of the evolution away from marketing simply as art into a hybrid of art and science. Digital Marketing. Content Marketing.

Marketing 130

Marketing Data Advertising Media 130

Harvard Business

JULY 8, 2016

Applying this, however, is much easier said than done — especially among companies operating in emerging markets. Emerging-market data can be challenging to work with due to significant data gaps, biased data, and outdated or incorrect numbers. Of course, these issues can cause a headache for any company, in any market.

Data 121

Data Marketing Sales Government 121

Harvard Business

OCTOBER 31, 2016

For many executives battling through economic headwinds in emerging markets, the answer tends to be wherever they think someone will provide the strongest boost to top-line growth, which usually means hiring an additional sales or marketing manager to support the commercial front lines. Somewhere else?

Sales 70

Sales Marketing Survey Finance 70

Harvard Business

DECEMBER 20, 2018

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. That was actually an average of a dozen analyst reports. Front-line sales professionals and managers rarely find the majority of these capabilities useful in winning more business for the company.

Sales 132

Sales How To Metrics Tools 132

Harvard Business

SEPTEMBER 1, 2016

We know, for example, that the more hours a day adults believe they use their strengths , the more likely they are to report having ample energy, feeling well-rested, being happy, smiling or laughing a lot, learning something interesting, and being treated with respect. 10%-19% increase in sales. 14%-29% increase in profit. The result?

Development 132

Development Sales Talent Study 132

Epicflow

NOVEMBER 8, 2024

Hyundai Heavy Industries Hyundai Heavy Industries (HHI) is a top South Korean shipbuilding company that holds roughly a 15% share of the world’s shipbuilding market. Credit: HHI’s Integrated Report 2017 World Maritime News reports that HHI has now set a target of $65.2 billion in revenue by 2022.

Management 222

Management Cash Flow Industry Real Estate 222

Tom Spencer

OCTOBER 25, 2024

For instance, AI-driven customer relationship management tools can automate data entry, lead scoring , content marketing, follow-up emails, and generating reports, freeing up employees to focus on more strategic activities like developing growth strategies, enhancing customer relationships, and driving innovation.

Small Business 78

Small Business Data Efficiency Tools 78

Harvard Business

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 130

Marketing Advertising Media Video 130

Harvard Business

SEPTEMBER 7, 2016

I stumbled through a few consumer report roundups online, asked the advice of friends and coworkers, and eventually found myself at a local hardware store, where the owner enlightened me to the complex world of BTUs, replaceable filters, and square footage calculations. Handi shop customers had never seen a product like ours.

Sales 70

Sales Marketing Development Retail 70

Clarity Consultants

FEBRUARY 9, 2025

By investing in L&D, organizations can close skills gaps, improve employee engagement, and enhance their overall competitiveness in the market. L&D programs help organizations keep up with industry trends, adopt new technologies, and respond to changing market demands. Start by clearly defining your business goals.

Metrics 147

Metrics ROI Training Training 147

Consulting Matters

FEBRUARY 17, 2020

I started to suspect that I was when I was presenting some difficult feedback to a client about their sales practices. I had sat with over 100 focus group participants and heard story after story about the impact of the company's unethical sales practices on their lives. Leverage your empath gifts to the hilt in marketing.

Consulting 207

Consulting Video Case Interview Energy 207

Strategic Planning and Management Insights

MARCH 6, 2023

For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition. However, not all management training programs are created equal.

Report 96

Report Data Strategy Strategy 96

Consulting Matters

JANUARY 9, 2020

Leaders who is reticent about holding their direct reports accountable for poor performance might seek out coaches, which is not what coaching is intended for. As long as you're skilled at sales and negotiations, you can easily land a single a client that could provide a good portion of your annual income. Coaches are not therapists.

Consulting 288

Consulting Leadership ROI Travel 288

Harvard Business

NOVEMBER 12, 2018

A new study out by Spencer Stuart shows an insane number of chief marketing officers who’ve been fired during 2018. Product marketing: For this, the CMO pulls all of the analysis and insights from all of the customer-facing resources of the organization to support and co-design specific solutions with the product organization.

How To 129

How To Sales Marketing Productivity 129

Harvard Business

JUNE 7, 2018

It traced much of the cause to a mismatch between its sales incentives and pricing strategy. The manufacturer was compensating sales representatives based solely on how much revenue they generated. Data-Driven Marketing. invest in ongoing development of capabilities among the sales and pricing teams through training and tools.

B2B 134

B2B Survey Company Sales 134

Harvard Business

MARCH 14, 2017

The original reason given for the drastic demonetization action was to expose the so-called “black” market, fueled by money that is illegally gained and undeclared for tax purposes. According to a Bloomberg report , banks were estimated to have received 14.97 trillion rupees’ worth of currency demonetized.

Banking 128

Banking Government Policies Sales 128

Harvard Business

SEPTEMBER 21, 2016

Think hard before blindly committing to another sales pitch. Looking at one metric for gauging customer advocacy, the Net Promoter Score, promoters are worth nearly three to seven times more in lifetime value than detractors, depending on the market. You have earned the right to ask them for another sale. Not so fast.

Sales 70

Sales Insurance Insurance System 70

Harvard Business

APRIL 14, 2017

Even the near-term outlook has been quite negative: A 2016 report by the Organization for Economic Cooperation and Development (OECD) said 9% of jobs in the 21 countries that make up its membership could be automated. Four years ago, an Oxford University study predicted 47% of jobs could be automated by 2033.

Company 159

Company Survey Finance Engineering 159

Successful Independent Consulting

NOVEMBER 30, 2023

Drafting Assistance - Let ChatGPT assist in drafting proposals, reports, or blog posts. Outbound Marketing: Craft engaging content for newsletters, emails, brochures, and LinkedIn posts. Doing assessments: Brainstorm questions, format surveys, summarize data, and even design robust reporting tools. Like I did for this article!)

Productivity 195

Productivity Consulting Tools Efficiency 195

Tom Spencer

JUNE 9, 2023

As a result, businesses are able to provide recommendations that simultaneously enhance customer satisfaction and increase sales revenue. For example, in industries like finance and accounting, AI-powered systems can process invoices, perform data entry tasks, and generate financial reports with minimal human intervention.

Data 147

Data Operations Efficiency System 147

Harvard Business

DECEMBER 14, 2016

Consumer markets in the developing world are an enormous but still-untapped opportunity for companies seeking new sources of growth. The challenges – market development, product design, logistics, communication — deter many companies from even considering rural markets in developing countries. Worldwide, there are 3.4

Marketing 70

Marketing Sales Productivity Development 70

Harvard Business

NOVEMBER 16, 2018

Studies show that it’s also counterproductive resulting in lower profit margins, return on equity , and employee morale ; costly delays as players haggle over the size of the kickback; and poverty and poor governance in the markets where they’re paid. ” Identify “moon markets” and walk away.

Management 129

Management Ethics Government Sales 129

1 to 1

JANUARY 17, 2025

Social commerce is expected to nearly double between now and 2028, to $137 billion in retail sales, according to data presented by Emarketer. The post NRF show report: Retail’s future is built on data appeared first on 1to1 Media. In 2025, 37% of U.S.

Data 26

Data Report Retail Media 26

Harvard Business

AUGUST 16, 2018

Most leaders assume that they need to foster teamwork among the people whom directly and indirectly report to them. Consider the example of Nicolas, a regional sales vice president at a medical devices company. Consider the example of Nicolas, a regional sales vice president at a medical devices company.

Turnaround 129

Turnaround Talent Groups Meeting 129

Consulting Matters

DECEMBER 16, 2022

They get super aspirational in their marketing, thinking that they will attract clients who want to create purpose-driven, people-centered organizations. For example, I did a customer assessment for one of my clients, which revealed some horrible feedback about the sales process. They get aggressive or shameless self-promot-y.

Consulting 156

Consulting System Sales Meeting 156