Harvard Business

MAY 24, 2016

Lafley, who at the time was CEO of the world’s largest advertiser, Procter & Gamble, introduced a marketing concept he called “the moment of truth” for building brand loyalty. Today, retail brands create customer experiences around these four moments and focus on driving shoppers to click the “buy” button.

Retail 125

Retail Productivity Advertising Metrics 125

Effective Managers

JUNE 24, 2024

AI in Decision Making and Strategy AI’s capability to analyze large data sets offers unprecedented advantages in strategic decision-making. Predictive analytics, a field within AI, can forecast market trends, consumer behavior, and potential risks, providing businesses with a proactive approach to decision-making.

Ethics 243

Ethics Efficiency Operations ROI 243

Harvard Business

MARCH 28, 2025

And how suppliers can maintain crucial relationships when pursuing new channels.

Retail 169

Retail Research Sales Marketing 169

Harvard Business

JUNE 7, 2024

Retailers might think that bigger discounts attract more customers. But new research suggests that’s not always true. Sometimes, a smaller discount that looks more precise — say 6.8% as compared to 7% — can make people think the deal won’t last long, and they’ll buy more.

Sales 236

Sales Research Retail Study 236

Harvard Business

NOVEMBER 7, 2017

” When leaders “execute a strategy,” they usually mean the former — putting an idea into action. Execution is often where strategies go to die. So what determines whether execution brings life or death to your strategy? .” On the other, it means, “the carrying out of a death sentence.”

Strategy 133

Strategy Strategy Strategy& Metrics 133

Harvard Business

MAY 9, 2017

” The immediate result has been a world increasingly awash with platforms and, if you aren’t operating one, many will label you a strategy Luddite. To answer that question, one first needs to understand what makes online grocery delivery so different from other forms of online retail.

Retail 107

Retail Operations Data Efficiency 107

Harvard Business

MARCH 21, 2018

If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. That’s because the “loyalty era” of marketing, as we’ve known it, is waning. /Getty Images. Maslow sought to map the psychological needs of humans and their motivations.

Marketing 134

Marketing Apparel Retail Company 134

Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 134

Marketing Agile Fashion Sales 134

Harvard Business

MARCH 21, 2017

It has also been acquiring e-commerce niche players, including Shoebuy and outdoor gear retailer Moosejaw, and digital technology companies, such as search experts Adchemy and cloud platform OneOps. Walmart does need to shore up its e-commerce capabilities, but its attempts to out-Amazon Amazon aren’t a winning strategy.

Strategy& 131

Strategy& Strategy Strategy Retail 131

Harvard Business

MAY 17, 2017

Therefore his mental model was not how to gain market share from other airlines, but how to create a completely new market for air travel. But that was the outcome, not the strategy. For example, most retailers are merchants using technology. ” Other carriers fly airplanes that carry people.

Airlines 134

Airlines Strategy& Strategy Strategy 134

Harvard Business

SEPTEMBER 20, 2023

Are the big retail platforms ready for this new model? Managing the platform to generate sales, therefore, is about enabling the right content to reach the right viewers. Savvy content-based platforms are leveraging AI to this trend and carefully curate their influencer relationships.

Retail 244

Retail Trends Sales Productivity 244

The Fearless Marketer

AUGUST 20, 2018

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”.

Marketing 110

Marketing Industry Strategy Strategy 110

Harvard Business

DECEMBER 14, 2018

We frequently find that executive teams understand the potential of a reinvented distribution strategy; however, they are unclear on how to proceed. Here are three strategies for developing digital distribution approaches that minimize risk: Embrace Stealth. market for personal computers. Minimize Pain.

Strategy 128

Strategy Strategy Strategy& Insurance 128

Harvard Business

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 129

Marketing Advertising Media Video 129

Harvard Business

JANUARY 3, 2017

Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins all around. Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. Improving perception.

Retail 132

Retail Survey Bain Comparison 132

Tom Spencer

AUGUST 29, 2020

MMM assists marketers in optimizing future spends and maximizing effectiveness (i.e. We can construct a regression equation that considers the proportion of investments in different marketing channels and develop an algorithm to maximize revenues. Consider Product ABC from a leading retailer. Reading Time: 4 minutes. Case Study.

Marketing 97

Marketing ROI Sales Advertising 97

Harvard Business

OCTOBER 28, 2021

A study of 2 million transactions at one retailer shows how companies often chase the wrong customers.

Retail 172

Retail How To Study Company 172

Harvard Business

JANUARY 26, 2017

One of the biggest questions faced by brick-and-mortar retailers today is whether prices should be the same online and in stores. Gaining clarity on this issue is critical for traditional retailers to successfully compete in both environments. Well, the news for retailers keeps getting worse.

Retail 70

Retail Sales Airlines Operations 70

Harvard Business

SEPTEMBER 6, 2022

Can Denver’s The Tattered Cover find a way to compete successfully with online and big box retailers?

Retail 172

Retail Marketing Strategy Strategy 172

Tom Spencer

AUGUST 22, 2020

What is essential for successful marketing mix modeling? Is the market for the product or service growing? Retail depletions: It’s essential to have a clean measure of sales to end-users, undistorted by fluctuations in inventories. Retail take-away (or retail depletions) in dollars and in units (ounces, pounds, cases, etc.)

Marketing 88

Marketing Advertising Retail Sales 88

Harvard Business

JULY 11, 2017

EDENS, of which the latter is CEO, has led the revitalization of the 45-acre Union Market district in Northeast Washington, DC. The Union Market challenge. Located on the east side of the NoMa train tracks, Union Market began as a working food production and distribution center in the 1930s.

Development 171

Development Real Estate Retail Guidelines 171

Harvard Business

SEPTEMBER 9, 2016

Virtual reality (VR), along with its sister technology augmented reality (AR), offers retailers the opportunity to transform how people shop. The successful incorporation of VR and AR into retail models also has the potential to vastly change the way retailers are thinking about stores of the future. Your buddy is in Houston.

Retail 70

Retail Sports Comparison Travel 70

Harvard Business

DECEMBER 7, 2017

The holiday season, which is by far the most important time of year for retailers, highlights the increasingly intense battle between physical stores and online websites. Online retailers offer consumers time well saved. retail market at less than 10% as of the first quarter of 2017, online sales are growing at almost 10% per year.

Retail 132

Retail Sales Course Trends 132

Tom Spencer

MAY 17, 2024

Hundreds of articles have been written on strategy, each with an author that presents a unique perspective from years of paradigm-shaking experience. Some even “reinvent the wheel” by rejecting past concepts altogether and introducing an entirely new way of thinking about strategy. Walmart provides a clear example of inimitability.

Strategy 88

Strategy Strategy Strategy& How To 88

Harvard Business

JUNE 6, 2018

Retail has been constantly reinventing itself, and participants race to keep up with what feels like a series of epic shifts in consumer preferences. Retailers and manufacturers are rushing out new products to keep pace with the leaders of fast fashion such as Zara, H&M, and Forever 21, which launch new fashions every week or so.

Apparel 131

Apparel Retail Fashion Sales 131

Harvard Business

JUNE 5, 2018

Executives should be thinking about four different types of competition to maintain relevance in a changing environment, which originate from our work on competitiveness , strategy , and strategic change. Sponsored by Accenture Strategy. Interestingly, customers have varied preferences for retailers depending on the product category.

Retail 127

Retail Examples Accenture Productivity 127

Consulting Success

FEBRUARY 26, 2018

Description: On this episode, I’m talking with Emma Sharley, an experienced and very successful brand and marketing consultant in Australia. She works with retail, technology, and lifestyle client companies on setting up market and brand strategies, brand positioning, transitioning markets, and marketing new products lines.

Retail 153

Retail Fashion Consulting Marketing 153

Harvard Business

APRIL 26, 2017

It’s been more than 25 years since Bill Gates dismissed retail banks as “dinosaurs,” but the statement may be as true today as it was then. The marketing, underwriting, and servicing of SME loans have largely taken a backseat. Other sectors of retail lending have not fared much better.

Banking 133

Banking Small Business Oliver Wyman Retail 133

Effective Managers

JUNE 24, 2024

AI in Decision Making and Strategy AI’s capability to analyze large data sets offers unprecedented advantages in strategic decision-making. Predictive analytics, a field within AI, can forecast market trends, consumer behavior, and potential risks, providing businesses with a proactive approach to decision-making.

Ethics 130

Ethics Efficiency Operations ROI 130

Harvard Business

MAY 23, 2016

Yet on the other side, as an online marketing executive, my job has never been more challenging. I currently lead E-Commerce and Digital Marketing at Journelle.com, a startup luxury lingerie retailer. The volume is bigger than any marketer can dream. At the same time, there are downsides to relying too much on Amazon.

Retail 116

Retail Productivity Sales Strategy 116

Management Consulted

APRIL 2, 2017

Strategy& (PwC). Ask any consultant about the Middle East, and Booz (now Strategy&) will be the first name on their lips! A little later, Booz was acquired by PwC and rebranded as Strategy& Now that our little history lesson is complete, let’s continue. Here we go! in revenue (wow!). Bain & Company.

Oliver Wyman 160

Oliver Wyman Consulting Deloitte Real Estate 160

Harvard Business

OCTOBER 14, 2016

Much of marketing is premised on companies delivering messages to customers to influence their purchases and consumption. But within a few years, this model of marketing, advertising, and shopping will become obsolete. What does marketing look like in a world where your machines talk to their machines? Insight Center.

Marketing 70

Marketing Advertising Retail Pharmaceuticals 70

Harvard Business

AUGUST 29, 2016

Measuring Marketing Insights. Companies deploying emotional-connection-based strategies and metrics to design, prioritize, and measure the customer experience find that increasing customers’ emotional connection drives significant improvements in financial outcomes. Insight Center. Sponsored by Google Analytics 360 Suite.

Retail 132

Retail Apparel Financial ROI 132

Tom Spencer

MAY 18, 2019

These asset classes can include public equities/stocks, fixed income/bonds, money markets, commodities, infrastructure, real estate and alternative strategies – including hedge funds, private equity and venture capital. However, the largest firms cover both retail and instutional clients – the best example being BlackRock.

Industry 113

Industry Real Estate Management Retail 113

Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

B2B 122

B2B Education Media B2C 122

LSA Global

SEPTEMBER 2, 2024

When to Change Business Strategies: The Top 5 Reasons We know from organizational culture assessment data that the way work gets done must change when strategies change. When to Change Business Strategies? Strategy retreats and new business models take precious time, effort, and resources to get right. New laws (e.g.,

Strategy 63

Strategy Strategy Strategy& Trends 63

Harvard Business

MAY 19, 2016

Ever since the idea of strategy came to the business world in the early 1960s, the goal of differentiation has been paramount. This is a change from the differentiation strategies of the past. Consider, for example, the way many credit cards are marketed. which permitted no other card in its popular stores.

Productivity 129

Productivity Company Enterprise Retail 129