Harvard Business

MAY 7, 2018

Time is running out on personalized marketing as a means of continually raising the return on investment of campaigns. And the technology now exists for marketers to test with high confidence when to communicate and in what order — and to do so in near real time. How Leading Marketers Get Time on Their Side.

Marketing 71

Marketing Bain Advertising Data 71

Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

B2B 124

B2B Education Media B2C 124

Tom Spencer

DECEMBER 15, 2018

Some factors that make this so difficult include regulatory restrictions, emphasis on ROI, and the increasing number of mergers and acquisitions. Serves as the foundation for marketing communications. Understand the Market. So, what benefits can hospitals gain from investing resources into brand positioning? Builds trust.

Healthcare 60

Healthcare ROI Marketing Sports 60

Tom Spencer

JULY 21, 2023

Consulting firms can assist by conducting thorough financial modeling and ROI analysis. Green Marketing and Branding In today’s environmentally conscious marketplace, companies that actively embrace clean tech can gain a competitive advantage and enhance their brand. In his free time, Till enjoys sports and going out into nature.

Consulting 78

Consulting Energy Transportation Analysis 78

Kates Kesler

JUNE 11, 2014

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. The pressure on large companies in today’s equity markets is enormous, with expectations they will continue to produce outsized returns as PE ratios climb daily. Country and Market Units (P&L, and some infrastructure).

Apparel 82

Apparel Healthcare Enterprise Chemicals 82