What Founders Get Wrong about Sales and Marketing
Harvard Business
DECEMBER 5, 2023
For early-stage startups, sales and marketing are crucial for gathering customer feedback.
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3 Strategies to Boost Sales and Marketing Productivity
Harvard Business
JUNE 5, 2023
A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. Research shows the three ways companies can do this are to refine the go-to-market model, turn every rep into an A player, and make sales and marketing support more efficient.
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How to Build Marketing & Sales Skills as a Technical Consultant with Heather Couture: Podcast #211
Consulting Success
NOVEMBER 8, 2021
If you have zero experience in sales and marketing while running a business, take time to learn it. How to Build Marketing & Sales Skills as a Technical Consultant with Heather Couture: Podcast #211 is a post from: Consulting Success. If you are learning something beneficial for you, stick with it.
A New Way to Compensate Sales Teams
Harvard Business
MARCH 15, 2024
Although the business environment is completely different than it was 20 years ago, the way most companies structure sales quotas and compensation has not evolved to keep up. To effectively compensate your sales team, follow these five steps. First, companies should determine their go-to-market maturity and set goals accordingly.
16 Go-to-Market Plays for Your Entire Sales Funnel
Advertiser: ZoomInfo
Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. These 16 plays are aligned to different stages of the sales funnel.
5 Ways Marketing and Sales Leaders Can Embrace GenAI
Harvard Business
NOVEMBER 16, 2023
Generative AI holds the promise of transforming marketing in all sorts of remarkable ways, but marketing leaders have been reluctant to embrace it and lag behind their peers in other fields. This and other findings emerged in a survey that the authors recently conducted with 600 business leaders from large U.S.-based based companies.
Why Has the EV Market Stalled?
Harvard Business
MARCH 21, 2024
Surprisingly, the EV market has stalled in recent years. Because the market has reached a difficult point in the technology-adoption lifecycle. Specifically, automakers and policymakers alike can no longer make plans based on what early adopters of EVs want.
Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.
AI in Sales: How AI is Transforming Go-to-Market
Advertiser: ZoomInfo
How will generative AI transform sales? And if you’re not leveraging AI solutions in your go-to-market motions, you’re already behind. In this eBook, we’ll cover: How today’s top sales leaders are incorporating AI into their go-to-market motions.
Marketing Ops: The New Revenue Hero
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.
B2B Pocket Playbook: End-to-End Guide to Sales Enablement
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Get started today.
Marketing Operations Efficiency: The Essential Checklist
Advertiser: ZoomInfo
As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack.
Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond
Advertiser: ZoomInfo
Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. Level up your marketing automation.
100 Pipeline Plays: The Modern Sales Playbook
Advertiser: ZoomInfo
Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. Use our proven data-driven plays to grow your pipeline and crush your revenue targets. Close more deals with these winning plays!
Outrun Your Competition: Best Practices for Accelerating Sales Processes
Advertiser: ZoomInfo
Longer sales cycles. Every go-to-market team knows the frustrations that come from a drawn-out sales process. Larger buying committees. Slow-moving compliance reviews. How can you speed it up?
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