Consulting Success

JULY 22, 2019

Content marketing for consultants is necessary for anyone who wants to succeed in connecting with the clients from the initial stages of sales up to after sales. Ian James is a process consultant who shares his knowledge on how to effectively do content marketing by building relationships through simple but valuable content.

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Marketing Consulting Sales How To 196

Consulting Success

SEPTEMBER 28, 2020

Are you worried that your sales follow up email comes across as way too pushy? Use This Sales Follow-Up Email To Get More Clients is a post from: Consulting Success. Do you want to follow-up in a way that’s more natural, doesn’t feel “salesy”, and leads to impressive results?

Sales 208

Sales Consulting Marketing Strategy& 208

Harvard Business

DECEMBER 5, 2023

For early-stage startups, sales and marketing are crucial for gathering customer feedback.

Sales 99

Sales Marketing Talent Strategy 99

Consulting Success

NOVEMBER 21, 2022

As a consultant, Brian discusses that you must market some potential clients. Because marketing and sales. In today’s episode, Brian Oulton, a top consulting coach, reveals everything. He shares his path of business development through pivoting from the challenges he faced.

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Consulting How To Sales Marketing 264

Harvard Business

JUNE 5, 2023

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. Research shows the three ways companies can do this are to refine the go-to-market model, turn every rep into an A player, and make sales and marketing support more efficient.

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Consulting Success

JANUARY 15, 2018

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager. Never neglect your network!

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Marketing Consulting How To Culture 202

Consulting Matters

JUNE 15, 2020

One thing that both new and seasoned consultants hate is marketing. It's the fog of all that marketing entails and the fear that they are going to become some slick used car salesman is what keeps smart people stuck in soul-sucking corporate jobs. FOUR REASONS WHY SMART CONSULTANTS HATE MARKETING. But marketing?

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Marketing Consulting Training Training 156

Harvard Business

MARCH 15, 2024

Although the business environment is completely different than it was 20 years ago, the way most companies structure sales quotas and compensation has not evolved to keep up. To effectively compensate your sales team, follow these five steps. First, companies should determine their go-to-market maturity and set goals accordingly.

Sales 101

Sales Company Marketing Strategy& 101

Harvard Business

NOVEMBER 16, 2023

Generative AI holds the promise of transforming marketing in all sorts of remarkable ways, but marketing leaders have been reluctant to embrace it and lag behind their peers in other fields. This and other findings emerged in a survey that the authors recently conducted with 600 business leaders from large U.S.-based based companies.

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Marketing Sales Survey Company 97

Consulting Matters

JANUARY 30, 2020

The fear might be not having what it takes to do the marketing and attract clients or even if they landed clients they wouldn't have the goods to back up whatever promises they made in their marketing. It comes out with all types of logical excuses about money and ethics about marketing. And this fear is sneaky.

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How To Talent Ethics Sales 317

Harvard Business

MARCH 21, 2024

Surprisingly, the EV market has stalled in recent years. Because the market has reached a difficult point in the technology-adoption lifecycle. Specifically, automakers and policymakers alike can no longer make plans based on what early adopters of EVs want.

Marketing 101

Marketing Sales 101

Consulting Success

FEBRUARY 28, 2022

How do you grow your consulting business using web analytics and digital marketing? Michael Zipursky welcomes Jim Sterne, the Founder of the Marketing Analytics Summit. He has over 25 years of experience in sales and marketing to share with us today. To maximize web analytics, narrow your focus on your target market.

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Marketing Consulting How To Data 130

Consulting Matters

JULY 21, 2022

He most recently served as the Chief Executive Officer for Concord Servicing – a company he led to record-breaking growth that culminated in its sale from the founder to a private equity firm. Are you ready to nail your messaging and rock your copy to stand out in the market and attract, impress and convert clients?

Sales 156

Sales Real Estate Resources Consulting 156

Harvard Business

SEPTEMBER 24, 2024

Closing a sale is the result of earlier actions such as customer discovery, lead qualification, and performance management. Framework IT improved its sales process by better qualifying prospects, understanding key stakeholders, and promoting its differentiators, leading to increased deal sizes and customer satisfaction.

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Sales Management Marketing Strategy& 100

Harvard Business

JANUARY 3, 2024

In 2022, new EV sales in China grew by 82%, and the country provided 35% of global EV exports. Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. While the U.S.,

Marketing 101

Marketing Automotive Operations Sales 101

Harvard Business

JULY 23, 2024

A study examined the habits of almost 5,000 sales professionals whose livelihoods depend on their ability to build and deliver persuasive presentations. Here are the top three to avoid when giving a sales presentation: being overly informative vs. persuasive, failing to close, and “winging it.”

Sales 100

Sales Study Report Marketing 100

Harvard Business

MARCH 7, 2024

Digital tools powered by relevant data can help to generate customer insights, better allocate sales resources, facilitate channel interactions, and improve brand value. But, like any tool, digital systems are only as good as their users.

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Tools Sales Strategy Strategy 101

Consulting Matters

MARCH 9, 2020

Finding communities and strategic alliances is not the same as trying to partner up with other consultants to avoid the anguish of putting yourself out there alone in your marketing. If you're going to invest in personal development, invest in the skills and tools you may not have like marketing and sales.

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Consulting Marketing Comparison Sales 285

Consulting Success

MAY 3, 2024

However, creating a trust-based relationship doesn’t necessarily mean having a longer sales cycle. I can’t think of a single consulting client I’ve landed without first laying a foundation of trust. In fact, if you get your messaging right, conveying value and building trust can happen even after a.

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Strategy Strategy Strategy& Consulting 264

Harvard Business

OCTOBER 2, 2024

If you’re a founder — or aspire to be one — this episode is for you.

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Sales Marketing Talent Strategy 91

Harvard Business

JUNE 7, 2024

In a series of nine experimental studies involving around 2,000 individuals considering online or retail purchases of a variety of products, the authors found precise discount depths — the difference between the original and sale price — can increase purchase intentions by up to 21%.

Sales 100

Sales Research Retail Study 100

Harvard Business

MAY 21, 2024

When you’re working in sales, you need to master the art of persuasion and that involves being able to tell a compelling story that explains why your product or service will meet someone’s needs. It involves listening, making an emotional connection, and thinking from the customer’s point of view.

Sales 101

Sales Productivity Meeting How To 101

Consulting Matters

APRIL 24, 2020

Sometimes the marketing message has fallen off. So, sometimes it’s a disconnect just on that marketing plan. You have a small, local marketing plan that really resonates with a particular geographical community, or some other psychographic community. Well, sneakers is a bigger market. Why isn’t it getting out?

Interviews 156

Interviews Company Marketing Operations 156

Tom Spencer

SEPTEMBER 13, 2024

In today’s competitive business landscape, traditional sales and marketing-driven approaches are increasingly giving way to a new paradigm: Product Led Growth (PLG). The product should not only solve one or more key problems faced by the target market, it should also be well designed.

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Productivity Marketing Sales Methodologies 78

Harvard Business

NOVEMBER 28, 2023

In the past, hours of leg work and research were required to create relevant and resonant sales interactions. Modern sales platforms have the potential to help the average seller get to expert-level preparedness, in a fraction of the time, increasing their relevance and credibility with buyers.

Sales 101

Sales Research Data Marketing 101

Consulting Success

APRIL 22, 2022

You’ve probably discovered that most marketing and sales advice doesn’t help you. That’s because most marketing and sales advice you read is aimed toward businesses selling to consumers. Are you a B2B consultant who is selling to executives?

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B2B Consulting Sales Marketing 147

Business Consulting Agency

AUGUST 7, 2024

In an increasingly competitive market, digital marketing has become an essential tool for driving traffic, increasing sales, and building brand loyalty. Unless you’re a celebrity with a massive following, digital marketing is not just an option—it’s a necessity.

Retail 85

Retail Marketing Company Advertising 85

Tom Spencer

MARCH 8, 2024

From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy. Instead, it depends on valuable information collected from suppliers and customers and evolving market dynamics.

Productivity 158

Productivity Sales Marketing Strategy 158

Harvard Business

JUNE 28, 2024

The Internet and AI tools are transforming marketing communications within a complex, interactive landscape called the echoverse.

Marketing 101

Marketing Tools Strategy Strategy 101

Consulting Success

AUGUST 10, 2020

Through her unique skills in lead generation and writing high-converting sales copy, Alex has helped scale multimillion-dollar brands, including such. This is what copywriting is all about, and Alex Cattoni, the Founder of The Copy Posse, is an expert in it.

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