Harvard Business

NOVEMBER 7, 2017

The lack of narrative is particularly a problem in the relationship between sales and marketing. This behavior is a result of the underlying mental models of sales and marketing. Marketers see the world as campaigns, messages, channels, and audiences. To a marketer, sales is a channel for reaching their audience.

Strategy& 134

Strategy& Strategy Strategy Metrics 134

Chad Barr

FEBRUARY 5, 2025

Whether you’re developing marketing strategies, creating content, or solving complex business challenges, AI can help you break through creative blocks. This allows you to personalize marketing, sales, and service interactions at scale.

Tools 52

Tools Data Ethics Metrics 52

Tom Spencer

APRIL 7, 2023

This article will explore some of the most notable examples of AI in consulting, including its use in market research, strategy development, and operational optimisation. Market Research One of the most significant applications of AI in consulting is in the area of market research.

Examples 89

Examples Consulting Management Tools 89

Harvard Business

SEPTEMBER 23, 2016

For example, same-store sales or sales per square foot measure success in the retail industry, and various volume measures do it in commodity industries. In a future dominated by autonomous vehicles and ride-sharing schemes, a typical family might decide to own fewer cars or none at all — meaning lower unit sales, all else equal.

Metrics 70

Metrics Retail Sales Automotive 70

Tom Spencer

JUNE 2, 2018

Silver Bullet #1: Marketing Tool: Segmenting – Targeting – Positioning. STP is a powerful structure to construct insightful marketing strategies. Define the total market. Segment the market. Kogan.com is playing for the retail market in Australia (step 1). Silver Bullet #2 : Strategy Tool: Play to Win.

Case Interview 68

Case Interview Interviews Retail Tools 68

Harvard Business

MAY 4, 2016

Let’s look at how to do this by analyzing the resume and LinkedIn profile of a startup marketing executive. Here’s one of his bullet points: “Multi-year brand awareness-building and marketing campaigns contributed to 23X customer acquisition and >90% YOY customer retention.” ” Résumé Story.

Resumes 70

Resumes Interviews Cover Letters Recruiting 70

Tom Spencer

MAY 15, 2014

Founded in 2003, Pacific Strategy Partners has offices in Sydney and Melbourne. Pacific Strategy Partners develops practical solutions by deploying low leveraged teams guided by deep Director expertise. Services include Strategy Development, Operational Improvement, and Transaction Support. Port Jackson Partners.

Oliver Wyman 76

Oliver Wyman Strategy& Strategy Strategy 76