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Is Execution Where Good Strategies Go to Die?

Harvard Business

The lack of narrative is particularly a problem in the relationship between sales and marketing. This behavior is a result of the underlying mental models of sales and marketing. Marketers see the world as campaigns, messages, channels, and audiences. To a marketer, sales is a channel for reaching their audience.

Strategy& 134
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Mastering AI: A Strategic Guide for Business Leaders in the Digital Age

Chad Barr

Whether you’re developing marketing strategies, creating content, or solving complex business challenges, AI can help you break through creative blocks. This allows you to personalize marketing, sales, and service interactions at scale.

Tools 52
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Real-World Examples of AI in Management Consulting

Tom Spencer

This article will explore some of the most notable examples of AI in consulting, including its use in market research, strategy development, and operational optimisation. Market Research One of the most significant applications of AI in consulting is in the area of market research.

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Don’t Be Tyrannized by Old Metrics

Harvard Business

For example, same-store sales or sales per square foot measure success in the retail industry, and various volume measures do it in commodity industries. In a future dominated by autonomous vehicles and ride-sharing schemes, a typical family might decide to own fewer cars or none at all — meaning lower unit sales, all else equal.

Metrics 70
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Case Interview: Beyond Common Frameworks

Tom Spencer

Silver Bullet #1: Marketing Tool: Segmenting – Targeting – Positioning. STP is a powerful structure to construct insightful marketing strategies. Define the total market. Segment the market. Kogan.com is playing for the retail market in Australia (step 1). Silver Bullet #2 : Strategy Tool: Play to Win.

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Improve Your Resume by Turning Bullet Points into Stories

Harvard Business

Let’s look at how to do this by analyzing the resume and LinkedIn profile of a startup marketing executive. Here’s one of his bullet points: “Multi-year brand awareness-building and marketing campaigns contributed to 23X customer acquisition and >90% YOY customer retention.” ” Résumé Story.

Resumes 70
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2014 List of Strategy Consulting Firms in Sydney

Tom Spencer

Founded in 2003, Pacific Strategy Partners has offices in Sydney and Melbourne. Pacific Strategy Partners develops practical solutions by deploying low leveraged teams guided by deep Director expertise. Services include Strategy Development, Operational Improvement, and Transaction Support. Port Jackson Partners.