Chad Barr

MARCH 19, 2025

AI tools like Claude or ChatGPT and others, aren’t just fancy tech toys—they’re strategic weapons that can revolutionize your email marketing and broader marketing initiatives when wielded with precision. Think of these AI tools as your marketing department’s secret laboratory.

Marketing 52

Marketing Tools Sales Engineering 52

Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 134

Marketing Agile Fashion Sales 134

Epicflow

JULY 5, 2024

Forecasting resource demand This capability helps predict future resource requirements, which can be based on historical data, current trends, and anticipated project demands. The tool is tailored for professional services organizations (marketing, advertising, creative agencies, software, IT services, and management consulting sectors).

Tools 253

Tools Software Resources Efficiency 253

Harvard Business

NOVEMBER 11, 2022

Six actions for marketing leaders.

Marketing 179

Marketing Industry Trends Sales 179

Harvard Business

MAY 30, 2018

We see a paradox in two important analytics trends. These increases are expected despite the fact that top marketers report that the effect of analytics on company-wide performance remains modest, with an average performance score of 4.1 Data-Driven Marketing. MirageC/Getty Images. to 17.3%—a whopping 198% increase.

Marketing 132

Marketing Data Advertising Talent 132

Effective Managers

JUNE 24, 2024

Predictive analytics, a field within AI, can forecast market trends, consumer behavior, and potential risks, providing businesses with a proactive approach to decision-making. In marketing, AI-driven tools analyze consumer data to personalize marketing efforts, tailor promotions, and optimize pricing strategies.

Ethics 219

Ethics Efficiency Operations ROI 219

Harvard Business

MAY 26, 2016

Whether it’s in the latest digital marketing trends or from the keynote at an industry event, we’re constantly being told that “content is king” and that we must “think like a publisher” if we want to stand out online today. No one has unlimited marketing resources today.

Marketing 132

Marketing Strategy Strategy& Strategy 132

Tom Spencer

APRIL 7, 2023

Business development and sales are two of the most critical components of any successful business. They are closely related, with business development focusing on identifying new opportunities and building relationships, and sales being the process of actually closing deals and generating revenue. However, this won’t happen overnight.

Sales 88

Sales Development Research Marketing 88

Tom Spencer

OCTOBER 25, 2024

For instance, AI-driven customer relationship management tools can automate data entry, lead scoring , content marketing, follow-up emails, and generating reports, freeing up employees to focus on more strategic activities like developing growth strategies, enhancing customer relationships, and driving innovation.

Small Business 78

Small Business Data Efficiency Tools 78

Consulting Success

APRIL 18, 2017

“How is your outreach and marketing going right now?” Essentially, the consultancy delayed its marketing and outreach efforts by three months because they wanted to have a perfect system in place. In fact, there are only five key stages to track your consulting firm’s marketing. ” I asked.

Marketing 113

Marketing Consulting Sales System 113

Successful Independent Consulting

JULY 16, 2019

It’s hard to know if your expertise will be in demand, but like most solopreneur marketing, the more specific your niche, the better. How can I be successful as a GLG Council Member or online SME? Go above and beyond in the initial surveys—try to not just answer the questions posed, but also talk about other thoughtful questions, ideas etc.

Talent 297

Talent Research Consulting Conference 297

Harvard Business

MAY 9, 2024

Inflation-fatigued shoppers are witnessing prices fluctuate across categories with unprecedented scale and frequency — a trend often seen as yet another cunning commercial scheme. Is the extra profit companies see from dynamic pricing worth the risk of alienating customers?

Trends 240

Trends Company Sales Marketing 240

Tom Spencer

SEPTEMBER 5, 2020

To succeed in sales, you must know your customer. It also means being able to correctly classify your market. One of the simplest distinctions in sales is that between B2C, which stands for business-to-customer, and B2B, which stands for business-to-business. How B2C and B2B sales strategies differ. Potential leads.

B2C 88

B2C B2B Sales Strategy 88

Tom Spencer

AUGUST 22, 2020

What is essential for successful marketing mix modeling? Industry data: What are the trends in the specific industry? Is the market for the product or service growing? Product category data: What are the trends in the specific product category? What are the trends by brand? Reading Time: 6 minutes. At what rate?

Marketing 88

Marketing Advertising Retail Sales 88

Tom Spencer

APRIL 1, 2022

Aerospace is one of the fastest growing markets. While both the size of the market and its growth rate are both large, so is its carbon footprint. The Aviation Market. Ever since the Wright Brother’s famous first flight in 1903, the aviation market has gone nowhere but up. Aviation Industry Trends & Uncertainties.

Trends 88

Trends Engineering Travel Airlines 88

Harvard Business

JUNE 2, 2021

Youngme, Mihir, and Felix share their shopping habits and the retail trends they’re keeping an eye on.

Retail 91

Retail Trends Sales Productivity 91

Harvard Business

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 130

Marketing Advertising Media Video 130

Epicflow

NOVEMBER 8, 2024

Hyundai Heavy Industries Hyundai Heavy Industries (HHI) is a top South Korean shipbuilding company that holds roughly a 15% share of the world’s shipbuilding market. Let’s see how the top shipbuilding companies approach project management and learn lessons about successful project delivery based on their experiences.

Management 222

Management Cash Flow Industry Real Estate 222

Harvard Business

MAY 7, 2024

Lessons from Kim Kardashian, Ryan Reynolds and more on a major consumer goods trend.

Trends 153

Trends Media Sales Marketing 153

Tom Spencer

JUNE 9, 2023

As a result, businesses are able to provide recommendations that simultaneously enhance customer satisfaction and increase sales revenue. This data-driven approach can enhance agility and enable businesses to respond in real time in rapidly changing markets. AI can also facilitate rapid prototyping and testing of new products.

Data 147

Data Operations Efficiency System 147

Effective Managers

JUNE 24, 2024

Predictive analytics, a field within AI, can forecast market trends, consumer behavior, and potential risks, providing businesses with a proactive approach to decision-making. In marketing, AI-driven tools analyze consumer data to personalize marketing efforts, tailor promotions, and optimize pricing strategies.

Ethics 130

Ethics Efficiency Operations ROI 130

Harvard Business

FEBRUARY 2, 2024

The author recommends five strategies for companies to maintain consumer trust during these periods: 1) If you have to increase pricing, tell customers why, 2) practice value-oriented marketing, 3) offer customer-centric pricing strategies, 4) enhance your customer support and communication, and 5) prioritize long-term relationships.

Marketing 244

Marketing Strategy Strategy& Strategy 244

Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

B2B 124

B2B Education Media B2C 124

Harvard Business

APRIL 14, 2017

For example, our survey, which asked managers of 13 functions, from sales and marketing to procurement and finance, to indicate whether their departments were using AI in 63 core areas, found AI was used most frequently in detecting and fending off computer security intrusions in the IT department. No AP business journalist lost a job.

Company 162

Company Survey Finance Engineering 162

Chad Barr

FEBRUARY 5, 2025

Whether you’re developing marketing strategies, creating content, or solving complex business challenges, AI can help you break through creative blocks. This allows you to personalize marketing, sales, and service interactions at scale.

Tools 52

Tools Data Ethics Metrics 52

LSA Global

MARCH 17, 2025

Top 10 Sales Rep Performance Checklist: Essential Habits for Success We know from sales leadership simulation assessment data that top sales reps do not just wing it they follow a disciplined, strategic, and customer-first sales process. Staying current with industry trends and competitor offerings.

Sales 36

Sales B2B Data Trends 36

Tom Spencer

FEBRUARY 10, 2023

What Investment Bankers Do There are several key roles within investment banking, including corporate finance, sales and trading, and research. Research is another important function within investment banking, and involves analyzing financial data and trends to provide insights and recommendations to clients.

Banking 88

Banking Industry Finance Cash Flow 88

Harvard Business

MARCH 24, 2017

In the chart below, one can see this particular organization’s happiness trend is around the overall benchmark and industry average. However, the sales function’s happiness is markedly lower. As a result, the sales leadership devised a proactive plan to reverse this dangerous trend.

Culture 133

Culture Benchmarking Company Sales 133

Leadership Planning with Liz Weber CMC

FEBRUARY 22, 2022

I try to notice trends in what my clients are facing. Last week presented a trend I couldn’t help but notice: Three of my clients were tired, frustrated, and struggling to please customers’ shifting and very challenging demands. My clients weren’t happy. Their team members weren’t happy. Their customers weren’t happy.

Talent 117

Talent Trends Sales Marketing 117

Harvard Business

OCTOBER 9, 2018

If you were entering the job market in the early 90s, most job descriptions included “Macintosh experience” or “excellent PC skills” in their preferred qualifications. Has the company decided to pursue a new business vertical based on data collected by the sales team in the field?

Data 128

Data Sales Case Interview Meeting 128

Harvard Business

JANUARY 4, 2017

I’ve recently been thinking about this with regard to how leaders can be more strategic, able to effectively execute the core of their business while remaining open to trends in the market and adapting to meet them. Markets demand that companies and people adapt and change constantly.

Agile 144

Agile Course Operations Exercises 144

Tom Spencer

APRIL 7, 2023

This article will explore some of the most notable examples of AI in consulting, including its use in market research, strategy development, and operational optimisation. Market Research One of the most significant applications of AI in consulting is in the area of market research.

Examples 88

Examples Consulting Management Tools 88

Tom Spencer

SEPTEMBER 27, 2024

From technology and finance to healthcare and marketing, data scientists are at the forefront of extracting meaningful insights from vast amounts of data. EDA involves using statistical techniques and visualization tools like histograms, scatter plots, and heatmaps to identify trends, correlations, and anomalies in the data.

Data 78

Data Healthcare Tools Trends 78

Harvard Business

DECEMBER 7, 2017

retail market at less than 10% as of the first quarter of 2017, online sales are growing at almost 10% per year. Should that trend continue — and it appears to be accelerating slightly — online retailing will account for nearly 20% of the total in 2025, over 30% in 2030, and about 50% in 2035. While the U.S.

Retail 133

Retail Sales Course Trends 133

Harvard Business

JANUARY 19, 2018

Companies less frequently offer formal training – a trend that has been on the decline for years. For example, if you’re a brand marketer, you might give yourself an “A” in advertising development, a “B+” in pricing analysis, “C” in trade marketing, etc. Drawn Ideas/Getty Images.

Development 134

Development Company Journal Advertising 134

Harvard Business

JUNE 7, 2017

By contrast, companies with strong basic analytics — such as sales data and market trends — make breakthroughs in complex and critical areas after layering in artificial intelligence. Retailers with strong structured analytics in place can figure out how best to distribute products based on how they are selling.

Company 134

Company Telecommunications Data Retail 134

Tom Spencer

MARCH 17, 2023

This might include identifying customer pain points, understanding customer sentiment, and identifying new market trends. This can enable consultants to publish more detailed reports on things like market research and financial analysis. For example, AI could be used to analyse data, such as historical sales revenue numbers.

Consulting 78

Consulting Trends Industry Data 78