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Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

In my mind, the book is excellent for executives, strategists, marketing, and innovators. In this post, rather than addressing an overview of Adrian Ott’s total approach, I’ll simply point out one of the key frameworks and cover why it renews and gives marketing segmentation the respect it deserves. Adrian, excellent work on the book!

Marketing 256
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The Truth About Content Marketing For Consultants with Ian James: Podcast #98

Consulting Success

Content marketing for consultants is necessary for anyone who wants to succeed in connecting with the clients from the initial stages of sales up to after sales. Ian James is a process consultant who shares his knowledge on how to effectively do content marketing by building relationships through simple but valuable content.

Marketing 196
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Most Important Metrics to Track for a Consulting Business: Video

Consulting Success

Video Transcript: Let’s talk about metrics. Your number of leads will tell you the health of your overall marketing efforts. If your marketing is working well for you, you’re going to have a lot of leads coming into your business. They haven’t actually had a really meaningful consulting sales conversation.

Metrics 190
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How to Write a White Paper That Wins Consulting Projects, with Gordon Graham: Podcast #4

Consulting Success

His career path took him from software company technical writing and journalism to a marketing executive in a software company before becoming an independent copywriter who specializes in white papers and case studies. However, videos are incredibly expensive to produce, and they do not have the lasting value or shelf life as white papers.

How To 257
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Video: Catching Up with the 93%

Women in Consulting

As of last year, 93% of senior marketing professionals use video for online marketing, sales or communications. Most (84%) used this content on their own website; and more than 60% also using it as a part of their social media and email marketing campaigns. Reel Talk: How You Can Create Compelling Videos.

Video 83
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How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

Consulting Matters

It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented. Which is a sales killer. Related Tutorial Video: "Ideas to Spark your Website Copy Clarity". How to Build a Consulting/Coaching Website" (Tutorial Video). And they don't have the same vocabulary as you do.

How To 401
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The Balanced Way to Achieve Scale and Sale with CEO Mark Johnson

Consulting Matters

He most recently served as the Chief Executive Officer for Concord Servicing – a company he led to record-breaking growth that culminated in its sale from the founder to a private equity firm. Are you ready to nail your messaging and rock your copy to stand out in the market and attract, impress and convert clients?

Sales 156