Consulting Matters

APRIL 27, 2023

We also touch on the importance of using storytelling in marketing and sales conversations, as well as in corporate settings. if you’re a Purpose To Profits member, mark your calendar for our next “Quick Win” webinar/masterclass, which will be on 05/02, "Crafting a Memorable 'What I Do' Script."

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Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

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B2B Education Media B2C 122

The Fearless Marketer

DECEMBER 30, 2021

A lot of marketing is like throwing a bunch of balls in the air and hoping they land exactly where you want. Your balls may include: Your marketing message, email promotions, online sales information, qualifying phone calls, social media, a marketing presentation, and the selling conversation. If so, ask for the business.

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The Fearless Marketer

FEBRUARY 25, 2019

Well, I just discovered something that has turned my whole marketing world upside down. Someone has recently absolutely proven to me that Marketing works better if it’s infused with humor. Humor works in marketing (if you do it right). Why is this kind of marketing writing so rare? It’s great news! The evidence is in.

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The Fearless Marketer

APRIL 19, 2021

Someone in my current Marketing Action Group shared this: “I believe that bringing all my marketing into alignment is critical at this point. Marketing alignment would be having a marketing message, marketing materials, website, presentation, etc. Would this be correct?”. How important is this? Cheers, Robert.

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Marketing B2B Tools Sales 71

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

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The Fearless Marketer

JUNE 7, 2021

Recently, when I took a close look at the marketing that has worked best for me over the past 35 years, two things popped out. Hence: Proactive Experience Marketing. Proactive marketing without the experience might get you in front of a lot of people, but it can be hard to convert them into clients. That’s your job. Definitely!

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Marketing Meeting Productivity Sales 62

Consulting Matters

MARCH 9, 2023

And when I added in the marketing agency-type services like website design, I let go of parts of my mentoring, especially around community building and teaching, that I loved. I had ultimately let go of and missed so much when I added more marketing agency services to my business. What about you? They need the words – fast!

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Energy Exercises Consulting Sales 156

Harvard Business

JANUARY 5, 2018

Dar recommends that you use this period to learn “foundational skills,” such as sales, presentations, persuasion, copywriting, and more. In his case, he has one course (on getting promoted faster); he markets it through one channel (webinars); and he identifies webinar opportunities through one mechanism (affiliate partnerships).

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How To Course Development Engineering 134

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

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Harvard Business

SEPTEMBER 12, 2016

They view the process of collecting direct and more frequent feedback from these stakeholders as the first step in supporting sales representatives, account managers, operations teams and service agents in solving customers’ problems and earning more of their business. How is this different from relying on anecdote and myth?

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B2B Sales Data Automotive 70

Wakeman Consulting Group: Dave's Blog

MAY 24, 2023

Next week, I’m doing a free webinar on Brand Management for ticket selling organizations in partnership with the folks at AudienceView. Defining what a brand is : Every good marketer should have a working definition of what a brand is so that they can make decisions according to their definition. SIGN UP HERE!

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Management Research Strategy Strategy& 40

Harvard Business

APRIL 20, 2016

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a sales funnel really that much of a novelty?

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Consulting Matters

SEPTEMBER 30, 2020

You can do it up to $15 a month, but it’s definitely, especially if you’re doing webinars or you’re having meetings with clients through Zoom, you’re going to want to have some way of communicating. Basically, this is where the lifeblood of your business is because these are where sales happen.

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The Fearless Marketer

OCTOBER 1, 2018

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

Marketing 54

Marketing B2B Media Course 54

Chad Barr

JANUARY 13, 2016

Reflection Point: I’ve been fortunate to work with and study some of the most effective global marketers and identify what they do to achieve success. Offer webinars that convert to sale. Don’t just create your content but make sure to market and leverage it as well.

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Marketing Interviews Video Sales 52

Women in Consulting

MAY 4, 2015

Spiceworks (www.spiceworks.com), a social network that connects marketers with IT buyers, recently held an “Unplugged” panel discussion in Mountain View, CA in which three IT professionals shared what they want from marketers. Translated: They do not want to be bothered by marketing or salespeople until they are ready to engage.

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Marketing Video Comparison Media 48

Tsavo Neal

JANUARY 20, 2022

” As a specialist in design, copywriting, and marketing for consultants, I’m biased. Instead, they leverage their consulting websites as the centerpiece of their marketing system. Eventually, I learned how to do my marketing online to the point where people would pick up the phone. It even instills confidence in you.

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Consulting Case Study Case Studies Media 167

1 to 1

MAY 2, 2013

Marketing Research Articles. Sales Effectiveness. Webinars & White Papers. 1to1 Webinars. Mobile Marketing. Sales Effectiveness. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. Creating a Seamless Multichannel Marketing Strategy. Back towww.1to1media.com.

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Marketing Strategy Strategy Strategy& 39

Tsavo Neal

DECEMBER 19, 2017

Amber Vilhauer is the founder of No Guts No Glory Enterprises , a digital marketing firm that helps consultants, authors, speakers, and coaches establish their presence online. Here are my key takeaways from the webinar: 5 Features Every Coach and Consultant Needs On Their Website. ” Live Q and A.

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Consulting Video Resources Sales 99

Wakeman Consulting Group: Dave's Blog

APRIL 17, 2023

Sales are falling. There’s a sales bump because demand is pulled forward. The bump in sales is less. Make sure you are targeting the right market. Dave P.S. I’m doing a FREE ticketing webinar this week to try out some new ideas on sales/marketing/branding. The executive team starts panicking. “We

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Sales Strategy Strategy& Strategy 59

Tsavo Neal

APRIL 27, 2017

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Design isn’t magic.

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B2B Marketing Consulting Advertising 60

Jerry Fletcher

DECEMBER 11, 2021

Management doesn’t understand it and more importantly does not understand that tasking sales-people with upkeep is a losing proposition. Keynotes, Breakouts and Trainings for associations and businesses) NEW Products that offer quick and easy branding, positioning and sales development. For the future. And so it goes.

Marketing 40

Marketing Consulting Video Sales 40

Wakeman Consulting Group: Dave's Blog

DECEMBER 9, 2022

Don’t miss my annual numbers webinar ! Next week, we look at the numbers that can help you create more sales opportunities in 2023. A Sneak Preview: A few of the ideas I’ll share with you on next week’s webinar: 2023 projects to see a 30% increase in international travel. Don’t miss the webinar: 11 AM Eastern 13 December 2022.

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Sports B2C Research Marketing 64

The Fearless Marketer

JULY 23, 2018

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me and the majority of independent professionals.

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Meeting Marketing How To Resources 48

1 to 1

SEPTEMBER 21, 2021

Marketing and sales teams have traditionally had two separate objectives in most organizations: the marketing team works to get leads and fill the top of the funnel, while the sales team focuses on the bottom of the funnel and closing those leads. Lead prioritization is another people-based way brands can boost sales.

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Sales Marketing Balance Sheet Data 26

1 to 1

MAY 7, 2013

Marketing Research Articles. Sales Effectiveness. Webinars & White Papers. 1to1 Webinars. Mobile Marketing. Sales Effectiveness. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. Webinars & White Papers. Sales Effectiveness. Back towww.1to1media.com.

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Media Airlines Case Interview Trends 51

Tsavo Neal

SEPTEMBER 21, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Leads are the lifeblood of consulting businesses.

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Consulting eBook Education Software 60

Tsavo Neal

OCTOBER 19, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Leads are the lifeblood of consulting businesses.

Consulting 60

Consulting eBook Education Resources 60

1 to 1

MAY 5, 2013

Marketing Research Articles. Sales Effectiveness. Webinars & White Papers. 1to1 Webinars. Mobile Marketing. Sales Effectiveness. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. Back towww.1to1media.com. 1to1media.com. CRM Best Practices. Weekly Digest.

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Analysis Data Sports Media 42

1 to 1

JUNE 11, 2013

Marketing Research Articles. Sales Effectiveness. Webinars & White Papers. 1to1 Webinars. Mobile Marketing. Sales Effectiveness. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. Back towww.1to1media.com. 1to1media.com. CRM Best Practices. Weekly Digest.

Telecommunications 44

Telecommunications Media Advertising Trends 44

Wakeman Consulting Group: Dave's Blog

APRIL 9, 2023

Meaning that Tesla stole sales in the first quarter from the second quarter and the profits were lower because Tesla discounted to get those sales in sooner to meet the “expectations” of Wall Street. Why are sales slowing? In this example, first thing I’d do is take a step back to see the market. Over and over.

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Sales Advertising Meeting Examples 59

Kai Davis

JULY 10, 2020

Because Activity-Based Selling is based on moving someone forward through the stages in your sales pipeline (e.g., content, sales pages, marketing assets, interviews, offers). outreach, podcast tours, write guest articles, webinars, have conversations). Tell people about them (e.g., Kai Davis.

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eBook Interviews Sales Marketing 52

1 to 1

JUNE 13, 2013

Marketing Research Articles. Sales Effectiveness. Webinars & White Papers. 1to1 Webinars. Mobile Marketing. Sales Effectiveness. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. Back towww.1to1media.com. 1to1media.com. CRM Best Practices. Weekly Digest.

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Media Sales Advertising Trends 40

Consulting Success

FEBRUARY 8, 2018

Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields. It’s a sales training organization to creative professionals. Thank you, Michael. It’s a pleasure to be here.

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Harvard Business

AUGUST 23, 2016

Our team gathered data on customers’ buying journeys – whether they resulted in a sale or not. Measuring Marketing Insights. For example, some data might be on a web channel, another set from an inside sales source. Do they have an open sales opportunity and they are still deciding? Insight Center.

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Data Company Research Sales 70

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Conducting Webinars or Other Online Educational Events.

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Consulting Advertising Case Interview Conference 68