Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

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Consulting Strategy Strategy& Strategy 224

Chad Barr

MARCH 19, 2025

AI tools like Claude or ChatGPT and others, aren’t just fancy tech toys—they’re strategic weapons that can revolutionize your email marketing and broader marketing initiatives when wielded with precision. Think of these AI tools as your marketing department’s secret laboratory.

Marketing 52

Marketing Tools Sales Engineering 52

Consulting Matters

NOVEMBER 9, 2023

My guest today is Marty Greif, president of SiteTuners, a website conversion company and author of the book “'True Connections: Relationship Marketing in the Digital World.” Grab your notebook and get ready for some powerful strategies and quick wins that will transform your website into your 24/7 marketing and sales team.

Strategy 156

Strategy Strategy& Strategy Resumes 156

Consulting Matters

NOVEMBER 9, 2023

My guest today is Marty Greif, president of SiteTuners, a website conversion company and author of the book “'True Connections: Relationship Marketing in the Digital World.” Grab your notebook and get ready for some powerful strategies and quick wins that will transform your website into your 24/7 marketing and sales team.

Strategy 156

Strategy Strategy& Strategy Resumes 156

Successful Independent Consulting

MARCH 11, 2022

The easy way to create a simple, yet professional website You don’t need to spend weeks and piles of money creating a fancy website with video, graphics, and custom photography. What is the market segment or industry of your ideal client? For example, start-ups, middle-market, or global companies? Note: PICA members save $100!

Industry 370

Industry Examples Marketing Engineering 370

Steve Shu Consulting

JULY 25, 2014

I recently ran into a short video by the New South Wales government which does a great job of introducing the notion of behavioral insights and application in the governmental space. For example, Opower tapped into a great market using software-as-a-service and a behavioral efficiency model for saving energy. Strategy Development.

Video 230

Video Analysis Operations Development 230

Tom Spencer

SEPTEMBER 8, 2023

Customer development is often carried out through discovery calls, made over the phone or by video call, or it can be done in person. You may be looking for honest feedback about a particular product, pricing strategy, distribution channel, logo, or brand name. Instead of asking “do you like this logo?”

Marketing 166

Marketing Productivity Research Development 166

Harvard Business

OCTOBER 5, 2016

The emergence of data science and the proliferation of new media channels has radically changed some traditional marketing jobs, while creating new ones. As a whole, all these changes are part of the evolution away from marketing simply as art into a hybrid of art and science. Digital Marketing. Content Marketing.

Marketing 130

Marketing Data Advertising Media 130

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

Consulting 202

Consulting Strategy Strategy& Strategy 202

Consulting Matters

OCTOBER 13, 2022

I asked Contacts Count President and Networking Guru Vern Schellenger to do an on-air coaching session with me to help me craft my own personal and business networking strategy. The 8 competencies developed by Contacts Count contain skills, behaviors, tools, and strategies you can learn to make networking an Art not an Accident.

Strategy 156

Strategy Strategy& Strategy How To 156

Harvard Business

APRIL 10, 2017

What is your strategy? How has that strategy changed over time? How do you make decisions about changing that strategy? That’s a serious problem, since the process for making strategic decisions can shape the strategy itself. Making a strategy without knowing your process is like sailing without a compass.

Strategy 134

Strategy Strategy& Strategy Interviews 134

Consulting Matters

OCTOBER 9, 2018

I am confident that you get how important networking is to your marketing system. Why You Need to Watch This Video. In this video you'll discover: How to choose the right events. Strategies to make authentic connections. You know that its an essential way for you to regularly meet and impress your future clients.

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Consulting eBook Video System 220

Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 134

Marketing Agile Fashion Sales 134

Consulting Matters

FEBRUARY 17, 2020

Leverage your empath gifts to the hilt in marketing. Even if you don't like marketing, your empathy sets you up to be very good at it. Your ability to understand your clients heart and mind is a key enabler to really good marketing copy that makes your website convert and compelling content that establishes your credibility.

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Consulting Video Case Interview Energy 207

Harvard Business

MAY 17, 2017

Therefore his mental model was not how to gain market share from other airlines, but how to create a completely new market for air travel. But that was the outcome, not the strategy. ” Related Video. He wanted to enable people to fly who wouldn’t otherwise have been able to. Identify Your Thinking Style.

Airlines 134

Airlines Strategy Strategy& Strategy 134

Harvard Business

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 129

Marketing Advertising Media Video 129

Consulting Matters

JANUARY 15, 2020

Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. Marketing has one job – to get qualified leads to know who you are and be interested in having a conversation with you. For Reflection: Are you strategic or scattered in your marketing approach?

How To 227

How To Training Training Consulting 227

Consulting Matters

JULY 15, 2020

You can set it up to act as your 24/7 marketing machine. So this quick win is all around how you can begin to either start with your website strategy or refine your website strategy so it is set up to attract and impress your perfect ideal client. FACT: You can attract high-paying clients by virtue of your website.

Consulting 270

Consulting How To Resumes Strategy 270

Consulting Matters

OCTOBER 9, 2018

I am confident that you get how important networking is to your marketing system. Why You Need to Watch This Video. In this video you'll discover: How to choose the right events. Strategies to make authentic connections. You know that its an essential way for you to regularly meet and impress your future clients.

Consulting 196

Consulting eBook Video System 196

Tom Spencer

JANUARY 31, 2025

The global life sciences consulting market is expected to grow by around 10% per year from 2024 to 2029. This means there is likely to be huge demand for consultants with life sciences expertise to work on a range of projects from navigating the complex regulatory landscape to developing business growth strategies.

Biotechnology 88

Biotechnology Healthcare Pharmaceuticals Consulting 88

Jerry Fletcher

FEBRUARY 6, 2021

Blog and Newslog development to include recording and editing audio and video components and uploading them to Vimeo and YouTube Books, for example one for entrepreneurs on how to use speaking to build a business Speaking professionally requires a great deal of sales activity. Lots of content. If you find good ones, stick with them.

Marketing 98

Marketing Consulting Video Course 98

Consulting Matters

FEBRUARY 25, 2020

Related: The Little Known Strategy for Becoming an Executive Advisor. Therefore, you have to be vigilant in your marketing and especially your contracting to test that your clients are ready to work with someone like you. ” Get my Free Value Proposition Creation Video Training! The Bottom Line.

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Consulting Methodologies Leadership Video 279

Jacq Hackett Consulting

MAY 7, 2018

Video one is all about 5 strategies to overcome the first hurdle – winning business. My free 3-part video series will get you on the path to becoming a consultant. If you liked this blog, you'll love my video series. Sign up now for my free 3-part video series. My video series explains it all.

Marketing 120

Marketing Video Consulting Healthcare 120

Consulting Matters

DECEMBER 10, 2020

If you're in the same boat as Christy was and want to use an online course to take your business to the next level, this video is a must-watch. Strategies for capturing the tremendous value you offer in a course. How creating a course can reinvigorate your passion for your business and what you do. Links: Christy's website: [link].

Course 296

Course How To Financial Consulting 296

Harvard Business

JUNE 21, 2017

In researching my book, Mapping Innovation , I found that every innovation strategy fails eventually, because innovation is, at its core, about solving problems — and there are as many ways to innovate as there are types of problems to solve. They lock themselves into one type of strategy and say, “This is how we innovate.”

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Research Enterprise Video Energy 195

Management Consulted

OCTOBER 12, 2014

You are valued for your ability to review/cut/analyze data and use the results to come up with solutions and strategies to your clients’ dilemmas. An Introduction to Marketing. Khan; three of Wharton’s top faculty in the marketing department, which is consistently ranked as the #1 marketing department in the world.

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Course Development Consulting Finance 184

Tom Spencer

JANUARY 31, 2025

RedNote provides a meeting place between Eastern and Western digital cultures, and an opportunity for Western creators to tap into Chinese markets. At the same time, Western creators have the opportunity to adopt Chinese digital monetization strategies, where user-generated content is directly integrated with consumer purchasing.

Healthcare 88

Healthcare Media Culture Trends 88

Harvard Business

JANUARY 26, 2018

We were working hard on getting product-market fit right, so anything we could do to get more customers and to find the right feature mix was a critical learning opportunity. If someone had a marketing grader idea, chances are I would say “yes” to it. I said “yes” to a highly fun and creative video series.

Strategy 134

Strategy Strategy& Strategy Productivity 134

Harvard Business

AUGUST 31, 2017

Those of us who are old enough remember the frustration of walking into the video store and seeing that the movie you wanted had already been rented — which highlights that this was the exception rather than the rule.). This is how Blockbuster used to operate, at least when it came to mainstream domestic films.

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Film Culture Strategy Strategy& 134

Consulting Matters

JANUARY 5, 2020

You might even stay up at night wondering what words you can use to establish instant credibility and how to market yourself so that what you offer comes across as irresistible. ” Get my Free Value Proposition Creation Video Training! And they rob you of your joy and self-esteem. One of my worst client experiences was with Ken.

Energy 218

Energy Training Training Video 218

Tom Spencer

SEPTEMBER 13, 2024

In today’s competitive business landscape, traditional sales and marketing-driven approaches are increasingly giving way to a new paradigm: Product Led Growth (PLG). In this article, we’ll explore the fundamentals of PLG, its benefits, and how businesses can successfully implement this strategy to drive sustainable growth.

Productivity 78

Productivity Marketing Sales Methodologies 78

Consulting Matters

MARCH 3, 2021

They try to sit down and write copy for their website or marketing or a simple blog post and they face writer's block so intense that it's a miracle that more computers of consultants and coaches aren't flung against the wall. Related Tutorial Video: "How to Clarify Your Ideal Consulting & Coaching Client". And you'll be hungry.

Methodologies 288

Methodologies Consulting Video Industry 288

Harvard Business

NOVEMBER 8, 2016

The answer to the shift away from reliance on outbound sales could reside in social selling , the strategy of adding social media to the sales professional’s toolbox. Both strategies create valuable content from the consumer’s perspective and use similar social networks and social software tools.

B2B 193

B2B Sales Media Survey 193

Tom Spencer

AUGUST 12, 2022

Marketing is an incredibly important function of any growing business. Marketing is generally the initial point of contact in a customer’s purchasing journey. In this article, I would like to share a few tangible pieces of advice that may benefit you if you are planning to jump into a marketing related venture.

Tools 88

Tools Marketing Media Data 88

Steve Shu Consulting

JULY 29, 2017

Should the function sit within marketing? Maybe within the digital strategy group? Although anecdotal, I’ve seen significant (albeit still emerging) activity with setting up behavioral science initiatives which go beyond pure marketing and are attached to innovation. Think strategy first, then tactics.

Resources 150

Resources Company Strategy Strategy 150

Clarity Consultants

MAY 26, 2023

Creating a strategy that keeps your team informed and motivated can drastically change how much you sell and how engaged your employees are. It also helps the marketing team and sales team stay on the same page so that the business can create a cohesive plan that brings in revenue. From there, a strategy is then created.

Sales 162

Sales B2B Training Training 162

Consulting Matters

JANUARY 13, 2020

Clear strategy - with identified ideal client, marketable and differentiated expertise, compelling products/services that are profitable and scalable and so on. A smart marketing system that consistently fills your pipeline with clients. ” Get my Free Value Proposition Creation Video Training! as little as 90 days.

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Development Training Training Examples 194