Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

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The Fearless Marketer

MARCH 18, 2019

If you pick the right marketing strategy, you’ll be like that little guy in the middle of my diagram above. The problem with marketing today is that there are way too many options and it’s much too confusing. Now, all of these strategies can be effective. It’s a challenging, yet passive strategy. Fist pumps!

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Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

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The Fearless Marketer

AUGUST 3, 2020

I recently sent an email to those in my current Marketing Action Group Program sharing about my, ahem, “Marketing Genius.”. Do I have a strategy that nobody else uses? If you are, you can be a marketing genius, too! #1 No, I reach out with emails, webinars, and offers for my services. But webinars are killing it!

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Successful Independent Consulting

JUNE 28, 2023

Debunking Myths and Understanding the Psychology A few months ago the PICA community gathered for a webinar with Stacey Brown Randall , a leading light in business referrals strategy. And how do we do it all without spending money and effort on digital advertising and direct marketing? Referrals beget referrals.

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Jerry Fletcher

FEBRUARY 6, 2021

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy. I don’t have that kind of time. I have a business to run.

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Clarity Consultants

JUNE 28, 2023

In today’s rapidly evolving business landscape, where technological advancements and market dynamics are constantly changing, the concept of continuous learning has become vital for individuals and organizations. These may include workshops, seminars, webinars, online courses, mentorship programs, and conferences.

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Business Consulting Agency

DECEMBER 9, 2024

The marketing landscape is constantly evolving, and 2025 will be no exception. As businesses strive to capture attention in a highly competitive market, innovative strategies will be essential for driving engagement and achieving measurable results. Here are the top marketing strategies that will work in 2025.

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David A Fields

OCTOBER 26, 2015

A consultant just emailed me this question: I’ve been asked by an association to do an unpaid webinar in Dubai time, which would be 3:00 a.m. Their experience is that a webinar at the right time can draw 400 participants, but other times reduce participation by half or more.

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The Fearless Marketer

OCTOBER 8, 2018

I’ve probably had more conversations about this topic with clients than any other: How to choose the best marketing strategies for one’s professional service business. This is the fifth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

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Consulting Matters

JUNE 13, 2024

When it’s done right, it’s your online store and 24/7 marketing machine , consistently at work attracting, impressing, and converting clients. Step 4: Develop a Strengths-Based Marketing System Marketing doesn’t have to be scary or sleazy. Equip yourself with the strategies and mindset to make it happen!

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Successful Independent Consulting

JULY 21, 2023

Part 2: Three Steps for Getting Referrals with Your Own Plan Last month, we took our first look at insights from Stacey Brown Randall’s webinar, “How to Generate Referrals Without Asking.” In this article we’ll be focusing on just one strategy: turning one-time referrers into repeat-referrers. Read Part 1 here.)

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The Fearless Marketer

DECEMBER 30, 2021

A lot of marketing is like throwing a bunch of balls in the air and hoping they land exactly where you want. Your balls may include: Your marketing message, email promotions, online sales information, qualifying phone calls, social media, a marketing presentation, and the selling conversation. If so, ask for the business.

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Consulting Matters

APRIL 27, 2023

We also touch on the importance of using storytelling in marketing and sales conversations, as well as in corporate settings. if you’re a Purpose To Profits member, mark your calendar for our next “Quick Win” webinar/masterclass, which will be on 05/02, "Crafting a Memorable 'What I Do' Script."

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The Fearless Marketer

JULY 6, 2020

According to Jon Spoelstra, in his book, Marketing Outrageously, businesses need to embrace the concepts and practices of Marketing Outrageously. Big Idea #2 – Your Strategy to Meet with Prospects. So, you need to develop a strategy to accomplish that. Big, complex strategies tend to have a high failure rate.

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The Fearless Marketer

FEBRUARY 8, 2021

When I was intensively studying marketing in the “early days” of Action Plan Marketing, I read Scientific Advertising by Claude Hopkins. Perhaps the best marketing book ever written, published in 1923. Hopkins taught many essential marketing principles, but If there’s one thing I learned from him, it was this: Give away samples.

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Wakeman Consulting Group: Dave's Blog

MAY 24, 2023

Next week, I’m doing a free webinar on Brand Management for ticket selling organizations in partnership with the folks at AudienceView. Defining what a brand is : Every good marketer should have a working definition of what a brand is so that they can make decisions according to their definition. SIGN UP HERE!

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Do It! Marketing

JUNE 22, 2020

When it comes to marketing, there are four things that you need to focus on, four levels if you will. It could be a marketing strategy. It could be a sales strategy. It could be a financial strategy. Well, let’s back up and analyze that as far as the four levels of marketing. This is level three now.

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The Fearless Marketer

JANUARY 27, 2020

Last week I did a “webinar demo session” on how to send very simple emails to get meetings with prospective clients and those who can lead you to prospective clients. At the beginning of the session, I talked about how online marketing is so difficult these days. You can get a copy of the session here. Stay tuned. Cheers, Robert.

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1 to 1

MAY 2, 2013

Marketing Research Articles. Customer Strategy Trends. Customer Strategy. Webinars & White Papers. 1to1 Webinars. Strategy Speaks Blog. Customer Strategy. Mobile Marketing. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. Strategy Speaks.

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Business Consulting Agency

JUNE 21, 2024

Explore various strategies to enhance lead generation for a service business, providing actionable insights to help you attract more prospects and convert them into loyal clients. Strategies to boost lead generation can significantly improve results. Work with experts through consulting services.

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Consulting Matters

MARCH 9, 2023

And when I added in the marketing agency-type services like website design, I let go of parts of my mentoring, especially around community building and teaching, that I loved. I had ultimately let go of and missed so much when I added more marketing agency services to my business. What about you? Letting go is harder than it sounds.

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Business Consulting Agency

JULY 29, 2024

Marketing is essential for small businesses aiming to establish their presence, attract customers, and drive growth. However, small businesses often face unique marketing challenges that can hinder their success. Explore here the common marketing challenges faced by small businesses.

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Women in Consulting

APRIL 1, 2014

Yes, I run my own business, I implement strategies for clients, I speak at events, run webinars once a month, and I write most of the blogs you see on Social Strand and people always ask me, how do you do it all? By: Tracy Sestili. How do you spend your day on social media? Do you sleep? The newsletter goes out every other Friday.

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The Fearless Marketer

MARCH 29, 2021

Well, I really believe that you should embrace proactive marketing more than ever. It’s the one approach to marketing my services that has always worked best for me. Proactive marketing means reaching out and engaging prospective clients. Proactive marketing includes the following strategies. Where do you start?

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The Fearless Marketer

OCTOBER 1, 2018

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

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Clarity Consultants

AUGUST 3, 2023

These services can include content development, learning administration, learning delivery, vendor management, measurement and analytics, learning strategy and learning technology. Industry visibility, innovation and impact in the learning services market. Our elite L&D consultants deliver game-changing strategies and training.

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Consulting Success

MARCH 5, 2018

Elizabeth has joined me today to explain how you can create a thriving, successful consulting business in the nonprofit market. She shares four essential ideas on how you, too, can create a thriving, successful consulting business, either in the nonprofit or for-profit market, in this episode of The Consulting Success Podcast.

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Women in Consulting

MAY 4, 2015

Spiceworks (www.spiceworks.com), a social network that connects marketers with IT buyers, recently held an “Unplugged” panel discussion in Mountain View, CA in which three IT professionals shared what they want from marketers. Translated: They do not want to be bothered by marketing or salespeople until they are ready to engage.

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Jacq Hackett Consulting

JUNE 10, 2018

Take marketing action. The imposter syndrome moves in, and instead of going out and marketing themselves, they stay under the radar hoping clients will find them. The imposter syndrome moves in, and instead of going out and marketing themselves, they stay under the radar hoping clients will find them. You can register here.

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Effective Managers

NOVEMBER 5, 2024

Key Strategies for Building and Maintaining Strong Client Relationships Effective client relationship management is crucial for the long-term success of any business. This blog outlines key strategies for building and maintaining strong client relationships. Key Strategies for Building Strong Client Relationships 1.

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Chad Barr

DECEMBER 24, 2014

The secret to building a strong clients’ attraction on the web is to deliver profound value and engage in as many effective marketing initiatives as you can. For example, if webinars are your passion and expertise, then find the right platform, create the right valuable content, and market to the right audience.

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Wakeman Consulting Group: Dave's Blog

MAY 21, 2023

Let’s take a quick look at some questions to ask yourself if you are thinking about your team’s strategy… Share Dave Wakeman’s Business of Value These are the kinds of questions we cover in ‘ The Whiteboard Workshop ’ and having been guiding my thinking about strategy going forward. This is the foundation of strategy.

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Tsavo Neal

JANUARY 20, 2022

” As a specialist in design, copywriting, and marketing for consultants, I’m biased. Instead, they leverage their consulting websites as the centerpiece of their marketing system. Eventually, I learned how to do my marketing online to the point where people would pick up the phone. It even instills confidence in you.

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Wakeman Consulting Group: Dave's Blog

DECEMBER 9, 2022

Don’t miss my annual numbers webinar ! A Sneak Preview: A few of the ideas I’ll share with you on next week’s webinar: 2023 projects to see a 30% increase in international travel. Don’t miss the webinar: 11 AM Eastern 13 December 2022. These ads can help you express your strategy. I’ll get into more below. .

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The Fearless Marketer

JULY 23, 2018

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me and the majority of independent professionals. Challenge # 2.

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