Consulting Matters

MARCH 31, 2020

In general, consultants are not the biggest fans of marketing, even in the best of times. The marketing challenge is definitely exacerbated in times like these, when there is a massive threat to our global health and economy. Pivot webinar descriptions, content and calls to action to be relevant to today's time. The Bottom-line.

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Clarity Consultants

AUGUST 3, 2023

These services can include content development, learning administration, learning delivery, vendor management, measurement and analytics, learning strategy and learning technology. Industry visibility, innovation and impact in the learning services market. Our elite L&D consultants deliver game-changing strategies and training.

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Consulting Success

MAY 1, 2017

You can do all the marketing in the world, but if your message doesn’t resonate with your ideal client your marketing will suffer. Devise a marketing plan to suit your abilities. They ride the latest trend when it comes to marketing. When it comes to marketing, I love using leverage. Write Blog Articles.

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Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

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The Fearless Marketer

MARCH 18, 2019

If you pick the right marketing strategy, you’ll be like that little guy in the middle of my diagram above. The problem with marketing today is that there are way too many options and it’s much too confusing. Now, all of these strategies can be effective. It’s a challenging, yet passive strategy. Fist pumps!

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Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

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The Fearless Marketer

AUGUST 3, 2020

I recently sent an email to those in my current Marketing Action Group Program sharing about my, ahem, “Marketing Genius.”. Do I have a strategy that nobody else uses? If you are, you can be a marketing genius, too! #1 No, I reach out with emails, webinars, and offers for my services. But webinars are killing it!

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Successful Independent Consulting

JUNE 28, 2023

Debunking Myths and Understanding the Psychology A few months ago the PICA community gathered for a webinar with Stacey Brown Randall , a leading light in business referrals strategy. And how do we do it all without spending money and effort on digital advertising and direct marketing? Referrals beget referrals.

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Jerry Fletcher

FEBRUARY 6, 2021

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy. I don’t have that kind of time. I have a business to run.

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David A Fields

OCTOBER 26, 2015

A consultant just emailed me this question: I’ve been asked by an association to do an unpaid webinar in Dubai time, which would be 3:00 a.m. Their experience is that a webinar at the right time can draw 400 participants, but other times reduce participation by half or more.

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Clarity Consultants

MAY 25, 2023

Industry visibility, innovation and impact in the learning services training market. Our elite L&D consultants deliver game-changing strategies and training. Client representation. Business performance and growth. About Training Industry, Inc.

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The Fearless Marketer

OCTOBER 8, 2018

I’ve probably had more conversations about this topic with clients than any other: How to choose the best marketing strategies for one’s professional service business. This is the fifth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

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Consulting Matters

JUNE 13, 2024

When it’s done right, it’s your online store and 24/7 marketing machine , consistently at work attracting, impressing, and converting clients. Step 4: Develop a Strengths-Based Marketing System Marketing doesn’t have to be scary or sleazy. Equip yourself with the strategies and mindset to make it happen!

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Successful Independent Consulting

JULY 21, 2023

Part 2: Three Steps for Getting Referrals with Your Own Plan Last month, we took our first look at insights from Stacey Brown Randall’s webinar, “How to Generate Referrals Without Asking.” In this article we’ll be focusing on just one strategy: turning one-time referrers into repeat-referrers. Read Part 1 here.)

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Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

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The Fearless Marketer

DECEMBER 30, 2021

A lot of marketing is like throwing a bunch of balls in the air and hoping they land exactly where you want. Your balls may include: Your marketing message, email promotions, online sales information, qualifying phone calls, social media, a marketing presentation, and the selling conversation. If so, ask for the business.

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Tsavo Neal

NOVEMBER 13, 2017

Which is a bit concerning, because you would think that firms that have marketing budgets would have better websites. ” Currency Marketing Tim McAlpine, Owner at Currency Marketing. “ Currency Marketing is a credit union-focused marketing firm. That’s not the case. and 20% in Canada. .

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Consulting Matters

APRIL 27, 2023

We also touch on the importance of using storytelling in marketing and sales conversations, as well as in corporate settings. if you’re a Purpose To Profits member, mark your calendar for our next “Quick Win” webinar/masterclass, which will be on 05/02, "Crafting a Memorable 'What I Do' Script."

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Harvard Business

JANUARY 5, 2018

Here are five strategies to keep in mind. That was my strategy as well. In his case, he has one course (on getting promoted faster); he markets it through one channel (webinars); and he identifies webinar opportunities through one mechanism (affiliate partnerships). How do you know what to focus on?

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The Fearless Marketer

JULY 6, 2020

According to Jon Spoelstra, in his book, Marketing Outrageously, businesses need to embrace the concepts and practices of Marketing Outrageously. Big Idea #2 – Your Strategy to Meet with Prospects. So, you need to develop a strategy to accomplish that. Big, complex strategies tend to have a high failure rate.

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The Fearless Marketer

FEBRUARY 8, 2021

When I was intensively studying marketing in the “early days” of Action Plan Marketing, I read Scientific Advertising by Claude Hopkins. Perhaps the best marketing book ever written, published in 1923. Hopkins taught many essential marketing principles, but If there’s one thing I learned from him, it was this: Give away samples.

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Wakeman Consulting Group: Dave's Blog

MAY 24, 2023

Next week, I’m doing a free webinar on Brand Management for ticket selling organizations in partnership with the folks at AudienceView. Defining what a brand is : Every good marketer should have a working definition of what a brand is so that they can make decisions according to their definition. SIGN UP HERE!

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The Fearless Marketer

JANUARY 27, 2020

Last week I did a “webinar demo session” on how to send very simple emails to get meetings with prospective clients and those who can lead you to prospective clients. At the beginning of the session, I talked about how online marketing is so difficult these days. You can get a copy of the session here. Stay tuned. Cheers, Robert.

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Chad Barr

JANUARY 29, 2025

AI has transformed how businesses strategize, market, and deliver value. “Generate a detailed outline for a [webinar, workshop, keynote] on [topic]. “Analyze multiple scenarios for [business decision], including potential risks, benefits, and alternative strategies to mitigate risks.”

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1 to 1

MAY 2, 2013

Marketing Research Articles. Customer Strategy Trends. Customer Strategy. Webinars & White Papers. 1to1 Webinars. Strategy Speaks Blog. Customer Strategy. Mobile Marketing. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. Strategy Speaks.

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Consulting Matters

MARCH 9, 2023

And when I added in the marketing agency-type services like website design, I let go of parts of my mentoring, especially around community building and teaching, that I loved. I had ultimately let go of and missed so much when I added more marketing agency services to my business. What about you? Letting go is harder than it sounds.

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Harvard Business

APRIL 20, 2016

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Today’s standard marketing playbook looks a lot like what Lyons describes in his book.

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Women in Consulting

APRIL 1, 2014

Yes, I run my own business, I implement strategies for clients, I speak at events, run webinars once a month, and I write most of the blogs you see on Social Strand and people always ask me, how do you do it all? By: Tracy Sestili. How do you spend your day on social media? Do you sleep? The newsletter goes out every other Friday.

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The Fearless Marketer

MARCH 29, 2021

Well, I really believe that you should embrace proactive marketing more than ever. It’s the one approach to marketing my services that has always worked best for me. Proactive marketing means reaching out and engaging prospective clients. Proactive marketing includes the following strategies. Where do you start?

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The Fearless Marketer

OCTOBER 1, 2018

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

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Harvard Business

DECEMBER 17, 2018

So, in August 2015 we secured board approval to create an innovation committee of 14 top executives and a full-time innovation strategy team of five people, to orchestrate the portfolio of specific initiatives that would create a new way of innovating throughout the company. Building an agile network. Three key insights.

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Consulting Success

MARCH 5, 2018

Elizabeth has joined me today to explain how you can create a thriving, successful consulting business in the nonprofit market. She shares four essential ideas on how you, too, can create a thriving, successful consulting business, either in the nonprofit or for-profit market, in this episode of The Consulting Success Podcast.

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Women in Consulting

MAY 4, 2015

Spiceworks (www.spiceworks.com), a social network that connects marketers with IT buyers, recently held an “Unplugged” panel discussion in Mountain View, CA in which three IT professionals shared what they want from marketers. Translated: They do not want to be bothered by marketing or salespeople until they are ready to engage.

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Jacq Hackett Consulting

JUNE 10, 2018

Take marketing action. The imposter syndrome moves in, and instead of going out and marketing themselves, they stay under the radar hoping clients will find them. The imposter syndrome moves in, and instead of going out and marketing themselves, they stay under the radar hoping clients will find them. You can register here.

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Chad Barr

DECEMBER 24, 2014

The secret to building a strong clients’ attraction on the web is to deliver profound value and engage in as many effective marketing initiatives as you can. For example, if webinars are your passion and expertise, then find the right platform, create the right valuable content, and market to the right audience.

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