Consulting Matters

MARCH 31, 2020

In general, consultants are not the biggest fans of marketing, even in the best of times. The marketing challenge is definitely exacerbated in times like these, when there is a massive threat to our global health and economy. Pivot webinar descriptions, content and calls to action to be relevant to today's time. The Bottom-line.

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The Fearless Marketer

AUGUST 3, 2020

I recently sent an email to those in my current Marketing Action Group Program sharing about my, ahem, “Marketing Genius.”. Do I have a strategy that nobody else uses? If you are, you can be a marketing genius, too! #1 No, I reach out with emails, webinars, and offers for my services. But webinars are killing it!

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Clarity Consultants

JUNE 28, 2023

In today’s rapidly evolving business landscape, where technological advancements and market dynamics are constantly changing, the concept of continuous learning has become vital for individuals and organizations. These may include workshops, seminars, webinars, online courses, mentorship programs, and conferences.

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Successful Independent Consulting

JUNE 28, 2023

Debunking Myths and Understanding the Psychology A few months ago the PICA community gathered for a webinar with Stacey Brown Randall , a leading light in business referrals strategy. And how do we do it all without spending money and effort on digital advertising and direct marketing? Referrals beget referrals.

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Consulting Matters

JUNE 13, 2024

When it’s done right, it’s your online store and 24/7 marketing machine , consistently at work attracting, impressing, and converting clients. Step 4: Develop a Strengths-Based Marketing System Marketing doesn’t have to be scary or sleazy. Equip yourself with the strategies and mindset to make it happen!

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Jerry Fletcher

FEBRUARY 6, 2021

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy. I don’t have that kind of time. I have a business to run.

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Consulting Matters

JANUARY 13, 2018

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. Ready for more quick wins to enhance your marketing momentum?

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Do It! Marketing

JUNE 22, 2020

When it comes to marketing, there are four things that you need to focus on, four levels if you will. It could be a marketing strategy. It could be a sales strategy. It could be a financial strategy. Well, let’s back up and analyze that as far as the four levels of marketing. This is level three now.

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The Fearless Marketer

OCTOBER 8, 2018

I’ve probably had more conversations about this topic with clients than any other: How to choose the best marketing strategies for one’s professional service business. This is the fifth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

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Wakeman Consulting Group: Dave's Blog

MAY 21, 2023

Let’s take a quick look at some questions to ask yourself if you are thinking about your team’s strategy… Share Dave Wakeman’s Business of Value These are the kinds of questions we cover in ‘ The Whiteboard Workshop ’ and having been guiding my thinking about strategy going forward. This is the foundation of strategy.

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The Fearless Marketer

JULY 6, 2020

According to Jon Spoelstra, in his book, Marketing Outrageously, businesses need to embrace the concepts and practices of Marketing Outrageously. Big Idea #2 – Your Strategy to Meet with Prospects. So, you need to develop a strategy to accomplish that. Big, complex strategies tend to have a high failure rate.

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Business Consulting Agency

NOVEMBER 6, 2024

The skincare industry has grown into a thriving, competitive market with countless brands vying for customer attention. To stand out, skincare companies need to explore innovative advertising strategies that resonate with their audience. Here are some of the most impactful advertising strategies available to skincare brands today.

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Consulting Matters

JANUARY 15, 2020

Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. Marketing has one job – to get qualified leads to know who you are and be interested in having a conversation with you. For Reflection: Are you strategic or scattered in your marketing approach?

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Successful Independent Consulting

MARCH 11, 2022

What is the market segment or industry of your ideal client? For example, start-ups, middle-market, or global companies? You can add bells and whistles later as your business grows (a nice logo, SEO, a content marketing strategy, etc.). Take the free website webinar hosted by PICA a few times a year.

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Successful Independent Consulting

JULY 21, 2023

Part 2: Three Steps for Getting Referrals with Your Own Plan Last month, we took our first look at insights from Stacey Brown Randall’s webinar, “How to Generate Referrals Without Asking.” In this article we’ll be focusing on just one strategy: turning one-time referrers into repeat-referrers. Read Part 1 here.)

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The Fearless Marketer

JANUARY 27, 2020

Last week I did a “webinar demo session” on how to send very simple emails to get meetings with prospective clients and those who can lead you to prospective clients. At the beginning of the session, I talked about how online marketing is so difficult these days. You can get a copy of the session here. Stay tuned. Cheers, Robert.

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Effective Managers

NOVEMBER 5, 2024

Key Strategies for Building and Maintaining Strong Client Relationships Effective client relationship management is crucial for the long-term success of any business. This blog outlines key strategies for building and maintaining strong client relationships. Key Strategies for Building Strong Client Relationships 1.

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Consulting Success

MAY 1, 2017

You can do all the marketing in the world, but if your message doesn’t resonate with your ideal client your marketing will suffer. Devise a marketing plan to suit your abilities. They ride the latest trend when it comes to marketing. When it comes to marketing, I love using leverage. Write Blog Articles.

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Consulting Matters

APRIL 27, 2023

We also touch on the importance of using storytelling in marketing and sales conversations, as well as in corporate settings. if you’re a Purpose To Profits member, mark your calendar for our next “Quick Win” webinar/masterclass, which will be on 05/02, "Crafting a Memorable 'What I Do' Script."

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The Fearless Marketer

MARCH 29, 2021

Well, I really believe that you should embrace proactive marketing more than ever. It’s the one approach to marketing my services that has always worked best for me. Proactive marketing means reaching out and engaging prospective clients. Proactive marketing includes the following strategies. Where do you start?

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Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

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Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

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Clarity Consultants

AUGUST 3, 2023

These services can include content development, learning administration, learning delivery, vendor management, measurement and analytics, learning strategy and learning technology. Industry visibility, innovation and impact in the learning services market. Our elite L&D consultants deliver game-changing strategies and training.

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Wakeman Consulting Group: Dave's Blog

JUNE 12, 2023

I’m doing a special webinar on Thursday, June 15 at 1 PM Eastern focused on helping folks in professional services do a better job with their brands. As a preview, I wanted to share some of the ideas that you’ll pick up in next week’s FREE webinar. How are you going to communicate this to the market? What is your position?

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The Fearless Marketer

OCTOBER 1, 2018

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

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Wakeman Consulting Group: Dave's Blog

DECEMBER 9, 2022

Don’t miss my annual numbers webinar ! A Sneak Preview: A few of the ideas I’ll share with you on next week’s webinar: 2023 projects to see a 30% increase in international travel. Don’t miss the webinar: 11 AM Eastern 13 December 2022. These ads can help you express your strategy. I’ll get into more below. .

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Wakeman Consulting Group: Dave's Blog

APRIL 17, 2023

Make sure you are targeting the right market. Strategy drives price. I’ve been formalizing my Billion Dollar Strategy process and the components of a good strategy look like this: What does success look like? Dave P.S. I’m doing a FREE ticketing webinar this week to try out some new ideas on sales/marketing/branding.

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Consulting Matters

MARCH 9, 2023

And when I added in the marketing agency-type services like website design, I let go of parts of my mentoring, especially around community building and teaching, that I loved. I had ultimately let go of and missed so much when I added more marketing agency services to my business. What about you? Letting go is harder than it sounds.

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Wakeman Consulting Group: Dave's Blog

JUNE 2, 2023

What did y’all think of yesterday’s webinar? Also, I’m doing my first in the new series of monthly webinars on brand management for professional service firms. It also means that there is likely to be less incentive for better marketing practices to deliver for smaller venues and artists. How are we showing up in the market?

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The Fearless Marketer

FEBRUARY 8, 2021

When I was intensively studying marketing in the “early days” of Action Plan Marketing, I read Scientific Advertising by Claude Hopkins. Perhaps the best marketing book ever written, published in 1923. Hopkins taught many essential marketing principles, but If there’s one thing I learned from him, it was this: Give away samples.

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Business Consulting Agency

OCTOBER 15, 2024

Achieving measurable results—like increased traffic, lead generation, and conversions—requires ongoing optimization and expert strategies. Here’s how industry experts provide the knowledge, tools, and strategies needed to maximize website results and transform your digital presence. Looking for better results with your website?

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Clarity Consultants

MAY 25, 2023

Industry visibility, innovation and impact in the learning services training market. Our elite L&D consultants deliver game-changing strategies and training. Client representation. Business performance and growth. About Training Industry, Inc.

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Wakeman Consulting Group: Dave's Blog

MAY 29, 2023

On Thursday, June 1 at 1 PM Eastern, I’m going to partner with AudienceView to deliver a FREE webinar called “The Basics of Brand Management for Ticket Sellers” I’ve been working up an outline of ideas to include in the webinar. Here’s a taste of what you will learn: I. What is our position?

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1 to 1

MAY 2, 2013

Marketing Research Articles. Customer Strategy Trends. Customer Strategy. Webinars & White Papers. 1to1 Webinars. Strategy Speaks Blog. Customer Strategy. Mobile Marketing. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. Strategy Speaks.

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Rod Burkert

MARCH 18, 2020

In case you missed my last post: How to build prospect trust into your marketing. But we can build trust (confidence/competence/ benevolence) into our marketing. There is a new strategy gaining momentum: micro-influence. Think of this as compound marketing. The webinars reach a national audience. You probably do.

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1 to 1

JUNE 13, 2024

The chief customer officer of ClearAction Continuum reveals four — just four — CX ROI benchmarks to prioritize during the “ Four Gold CX ROI Metrics LinkedIn webinar hosted by the European Customer Experience Organization (ECXO) earlier this month. Mirage or meaningful? These four ingredients of genuine fitness have counterparts in CX.

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