Consulting Matters

MARCH 31, 2020

In general, consultants are not the biggest fans of marketing, even in the best of times. The marketing challenge is definitely exacerbated in times like these, when there is a massive threat to our global health and economy. Pivot webinar descriptions, content and calls to action to be relevant to today's time. The Bottom-line.

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The Fearless Marketer

DECEMBER 30, 2021

A lot of marketing is like throwing a bunch of balls in the air and hoping they land exactly where you want. Your balls may include: Your marketing message, email promotions, online sales information, qualifying phone calls, social media, a marketing presentation, and the selling conversation. If so, ask for the business.

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The Fearless Marketer

AUGUST 3, 2020

I recently sent an email to those in my current Marketing Action Group Program sharing about my, ahem, “Marketing Genius.”. If you are, you can be a marketing genius, too! #1 No, I reach out with emails, webinars, and offers for my services. Right now certain marketing activities are not working very well.

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The Fearless Marketer

NOVEMBER 15, 2021

Including marketing for our small businesses. Fancy websites, a big social media presence, a YouTube channel, podcasts, and content marketing ad infinitum are all promoted as essential for success. First, there’s spending more than you can afford, and second, all this marketing activity takes a huge amount of time and energy.

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Jerry Fletcher

FEBRUARY 6, 2021

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy. I don’t have that kind of time. I have a business to run.

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The Fearless Marketer

JUNE 7, 2021

Recently, when I took a close look at the marketing that has worked best for me over the past 35 years, two things popped out. Hence: Proactive Experience Marketing. Proactive marketing without the experience might get you in front of a lot of people, but it can be hard to convert them into clients. That’s your job. Definitely!

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Consulting Matters

JANUARY 13, 2018

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. Ready for more quick wins to enhance your marketing momentum?

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The Fearless Marketer

JULY 12, 2021

Here’s my update on the Fearless Marketing Mastermind: First of all, who is this for? Marketing messages and ultimate outcomes. Proactive Experience Marketing: Webinars, speaking, presentations, podcast interviews, etc. Keep-in-touch marketing (i.e. Persuasive and engaging marketing writing. YouTube videos.

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Rod Burkert

NOVEMBER 5, 2019

On to this week: At one time in your professional life, I imagine you have participated on a webinar. This past Friday, I hosted my fifth Practice Development INSIDER webinar. So while having five webinars under my belt isn’t all that many, I can see the patterns and repetitions developing for what needs to be done.

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The Fearless Marketer

JUNE 29, 2020

I got so many responses from last week’s article about marketing mindsets, that I wanted to go a little deeper into the topic. My first main point was that marketing is difficult for many of us, because of our neurotic fixation on our fears, doubts and insecurities about being rejected or making a mistake. That is Fearless Marketing.

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The Fearless Marketer

APRIL 19, 2021

Someone in my current Marketing Action Group shared this: “I believe that bringing all my marketing into alignment is critical at this point. Marketing alignment would be having a marketing message, marketing materials, website, presentation, etc. Would this be correct?”. How important is this? Cheers, Robert.

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Do It! Marketing

JUNE 22, 2020

When it comes to marketing, there are four things that you need to focus on, four levels if you will. It could be a marketing strategy. Let’s say you come across someone who tells you Instagram is an amazing marketing platform and you’re really missing out if your business is not on Instagram. It could be a sales strategy.

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The Fearless Marketer

MARCH 18, 2019

If you pick the right marketing strategy, you’ll be like that little guy in the middle of my diagram above. The problem with marketing today is that there are way too many options and it’s much too confusing. Some will opt-in to your e-list and perpetuate this virtuous marketing circle. Fist pumps! The mind reels.

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The Fearless Marketer

FEBRUARY 22, 2021

When we think about marketing our professional services, we usually think about all the things we need to DO to get clients. But that is usually very limited because marketing has numerous components and also processes. Plus, marketing has outer and inner aspects. Can you articulate your marketing message so clearly?

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Consulting Matters

JUNE 13, 2024

When it’s done right, it’s your online store and 24/7 marketing machine , consistently at work attracting, impressing, and converting clients. Step 4: Develop a Strengths-Based Marketing System Marketing doesn’t have to be scary or sleazy. It’s about positioning yourself as an authority in your niche.

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The Fearless Marketer

JULY 6, 2020

According to Jon Spoelstra, in his book, Marketing Outrageously, businesses need to embrace the concepts and practices of Marketing Outrageously. I’ve always said that the purpose of marketing is to get meetings with prospective clients who are open to hearing what you have to offer. And attend my webinar on Friday!

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Jerry Fletcher

SEPTEMBER 19, 2020

Recently, I moved a client to Active Campaign in order to take advantage of their field leading implementation of automated marketing. Then my client offered a book in a webinar he was doing with 2 other experts. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc.

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Jerry Fletcher

OCTOBER 24, 2020

Our experience adheres to the general market share pattern. Zoom 40.49% Go to Webinar 19.82% Cisco Webex 12.31% ON 24 3.51% Adobe Connect 3.38%. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. And, so it goes. Consulting: [link] Speaking: [link].

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The Fearless Marketer

APRIL 27, 2020

Are you starting to think, “How will I market my business after the pandemic is over?” This Friday, I’ll be holding my 4th Going Radically Virtual Webinar to explore this in more depth. What this looks like is doing all client service and marketing activities by phone, Zoom, and email. If you’re already doing this, great!

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Successful Independent Consulting

JUNE 28, 2023

Debunking Myths and Understanding the Psychology A few months ago the PICA community gathered for a webinar with Stacey Brown Randall , a leading light in business referrals strategy. And how do we do it all without spending money and effort on digital advertising and direct marketing? How do we bring more clients into the fold?

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Alan Weiss

MARCH 16, 2020

Here are some ideas for your consideration: Marketing for the Future. Send your message in all media: blog, newsletter, video, podcast, teleconference, webinar, livestream—anything not requiring physical presence. Diversify your marketing beyond any current niches or specialties. Err on the side of informing too many people.

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Consulting Matters

JANUARY 15, 2020

Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. Marketing has one job – to get qualified leads to know who you are and be interested in having a conversation with you. For Reflection: Are you strategic or scattered in your marketing approach?

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Business Consulting Agency

NOVEMBER 6, 2024

The skincare industry has grown into a thriving, competitive market with countless brands vying for customer attention. Collaborate with Influencers Influencer marketing is one of the most effective advertising options for skincare brands. Utilize Email Marketing Email marketing is a direct and personal way to connect with customers.

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Consulting Success

MAY 1, 2017

You can do all the marketing in the world, but if your message doesn’t resonate with your ideal client your marketing will suffer. Devise a marketing plan to suit your abilities. They ride the latest trend when it comes to marketing. When it comes to marketing, I love using leverage. Write Blog Articles.

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The Fearless Marketer

JANUARY 27, 2020

Last week I did a “webinar demo session” on how to send very simple emails to get meetings with prospective clients and those who can lead you to prospective clients. At the beginning of the session, I talked about how online marketing is so difficult these days. You can get a copy of the session here. Stay tuned. Cheers, Robert.

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Successful Independent Consulting

MARCH 11, 2022

What is the market segment or industry of your ideal client? For example, start-ups, middle-market, or global companies? You can add bells and whistles later as your business grows (a nice logo, SEO, a content marketing strategy, etc.). Take the free website webinar hosted by PICA a few times a year.

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The Fearless Marketer

MARCH 29, 2021

Well, I really believe that you should embrace proactive marketing more than ever. It’s the one approach to marketing my services that has always worked best for me. Proactive marketing means reaching out and engaging prospective clients. Proactive marketing includes the following strategies. This is not cold calling.

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Jerry Fletcher

DECEMBER 11, 2021

I’m shifting my emphasis so that I will offer these services: Marketing Consulting for consultants and coaches (Solopreneurs, Partnerships and Ensembles short and long term) Strategic Marketing Counsel for entrepreneurs and start-ups Speaking on topics that make individuals and organizations more memorable and more profitable.

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Consulting Matters

APRIL 27, 2023

We also touch on the importance of using storytelling in marketing and sales conversations, as well as in corporate settings. if you’re a Purpose To Profits member, mark your calendar for our next “Quick Win” webinar/masterclass, which will be on 05/02, "Crafting a Memorable 'What I Do' Script."

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The Fearless Marketer

OCTOBER 18, 2021

Marketing your professional services and your efforts to attract new clients to your business could be called “The art of honest influence.”. So, in marketing professional services, the art of honest influence is the creative and sincere work to have a positive impact on someone (i.e., Presentations such as Webinars.

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Women in Consulting

JULY 28, 2016

By: Kay Paumier. :: C ontent marketing is “in.” According to Wikipedia, “ content marketing is any marketing that involves the creation and sharing of media and publish ing content in order to acquire and retain customers. In lot s of ways, content marketing is not new. But what is it anyway? By: Kay Paumier.

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The Fearless Marketer

OCTOBER 1, 2018

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

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The Fearless Marketer

FEBRUARY 25, 2019

Well, I just discovered something that has turned my whole marketing world upside down. Someone has recently absolutely proven to me that Marketing works better if it’s infused with humor. Humor works in marketing (if you do it right). Why is this kind of marketing writing so rare? It’s great news! The evidence is in.

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David A Fields

DECEMBER 16, 2015

At last count, there are 2,398 programs, vehicles and channels for you to market your consulting firm. You can buy yourself some SEO tactics, media packages, space on a speaker platform or the perfect webinar system. That’s the story spun by folks peddling those marketing opportunities. Approximately. You need more visibility!

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Chad Barr

DECEMBER 22, 2012

Use a webinar when you want: The audience participation and you have a large group of people (say more than 10). To conduct quick polls during your webinar to gauge the audience. Finally, and when it comes to webinars, you could try and facilitate yourself but I would encourage you to have someone else facilitate for you.

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