Successful Independent Consulting

MARCH 11, 2022

What is the market segment or industry of your ideal client? For example, start-ups, middle-market, or global companies? You can add bells and whistles later as your business grows (a nice logo, SEO, a content marketing strategy, etc.). Take the free website webinar hosted by PICA a few times a year.

Industry 370

Industry Examples Marketing Engineering 370

Consulting Success

MAY 1, 2017

You can do all the marketing in the world, but if your message doesn’t resonate with your ideal client your marketing will suffer. Devise a marketing plan to suit your abilities. They ride the latest trend when it comes to marketing. When it comes to marketing, I love using leverage. Write Blog Articles.

Consulting 174

Consulting Marketing Development Groups 174

Consulting Matters

JANUARY 15, 2020

Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. Marketing has one job – to get qualified leads to know who you are and be interested in having a conversation with you. For Reflection: Are you strategic or scattered in your marketing approach?

How To 227

How To Training Training Consulting 227

The Fearless Marketer

AUGUST 3, 2020

I recently sent an email to those in my current Marketing Action Group Program sharing about my, ahem, “Marketing Genius.”. If you are, you can be a marketing genius, too! #1 No, I reach out with emails, webinars, and offers for my services. Right now certain marketing activities are not working very well.

Marketing 107

Marketing Sales Financial Strategy 107

David A Fields

DECEMBER 16, 2015

At last count, there are 2,398 programs, vehicles and channels for you to market your consulting firm. You can buy yourself some SEO tactics, media packages, space on a speaker platform or the perfect webinar system. That’s the story spun by folks peddling those marketing opportunities. Approximately. You need more visibility!

Consulting 150

Consulting Media System Marketing 150

The Fearless Marketer

AUGUST 10, 2020

And then I followed up on them with information on my new Marketing Mastery Program. And I started to offer webinars instead of live speaking engagements. When it comes to marketing professional services, nothing is more powerful than a live (or virtual live) presentation. And my recent series of webinars proves it.

Tools 62

Tools Comparison Conference Marketing 62

Clarity Consultants

JUNE 28, 2023

In today’s rapidly evolving business landscape, where technological advancements and market dynamics are constantly changing, the concept of continuous learning has become vital for individuals and organizations. These may include workshops, seminars, webinars, online courses, mentorship programs, and conferences.

Development 290

Development Strategy Strategy Strategy& 290

Clarity Consultants

AUGUST 3, 2023

Industry visibility, innovation and impact in the learning services market. Training Industry’s courses, live events, articles, magazine, webinars, podcast, research and reports generate more than 10 million industry interactions each year, while the Top 20 Training Companies Lists help business leaders find the right training partners.

Training 225

Training Training Industry Company 225

Jerry Fletcher

FEBRUARY 6, 2021

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy. I don’t have that kind of time. I have a business to run.

Marketing 98

Marketing Consulting Video Course 98

David A Fields

OCTOBER 26, 2015

A consultant just emailed me this question: I’ve been asked by an association to do an unpaid webinar in Dubai time, which would be 3:00 a.m. Their experience is that a webinar at the right time can draw 400 participants, but other times reduce participation by half or more.

Consulting 150

Consulting Marketing Strategy Strategy 150

Clarity Consultants

JULY 20, 2023

Offer a mix of formal training programs, workshops, webinars, mentoring, coaching, and self-paced eLearning modules. Offer opportunities for upskilling and reskilling to adapt to changing technologies and market trends. Provide regular training sessions that align with business goals and individual career paths.

Culture 243

Culture Training Training Conference 243

Jerry Fletcher

SEPTEMBER 19, 2020

Recently, I moved a client to Active Campaign in order to take advantage of their field leading implementation of automated marketing. Then my client offered a book in a webinar he was doing with 2 other experts. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc.

Marketing 97

Marketing Consulting Software Intellectual Property 97

The Fearless Marketer

MARCH 18, 2019

If you pick the right marketing strategy, you’ll be like that little guy in the middle of my diagram above. The problem with marketing today is that there are way too many options and it’s much too confusing. Some will opt-in to your e-list and perpetuate this virtuous marketing circle. Fist pumps! The mind reels.

Marketing 75

Marketing Strategy Strategy Strategy& 75

Successful Independent Consulting

JUNE 28, 2023

Debunking Myths and Understanding the Psychology A few months ago the PICA community gathered for a webinar with Stacey Brown Randall , a leading light in business referrals strategy. And how do we do it all without spending money and effort on digital advertising and direct marketing? How do we bring more clients into the fold?

How To 195

How To Chemicals Strategy Strategy& 195

Jerry Fletcher

OCTOBER 24, 2020

Our experience adheres to the general market share pattern. Zoom 40.49% Go to Webinar 19.82% Cisco Webex 12.31% ON 24 3.51% Adobe Connect 3.38%. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. And, so it goes. Consulting: [link] Speaking: [link].

Marketing 90

Marketing Consulting Video Meeting 90

Successful Independent Consulting

FEBRUARY 12, 2021

Supply and demand – Assess the market for your expertise to get an idea of how hard it may be to find work. Marketability – Were former bosses, colleagues or teammates sad to see you move on to a different department or project? Free webinar with Q&A: Is Independent Consulting the Right Path for Me? Be honest with yourself.

Cash Flow 370

Cash Flow Consulting Insurance Insurance 370

Tsavo Neal

NOVEMBER 13, 2017

Which is a bit concerning, because you would think that firms that have marketing budgets would have better websites. ” Currency Marketing Tim McAlpine, Owner at Currency Marketing. “ Currency Marketing is a credit union-focused marketing firm. That’s not the case. and 20% in Canada.

Consulting 121

Consulting Education Tools Financial 121

The Fearless Marketer

DECEMBER 30, 2021

A lot of marketing is like throwing a bunch of balls in the air and hoping they land exactly where you want. Your balls may include: Your marketing message, email promotions, online sales information, qualifying phone calls, social media, a marketing presentation, and the selling conversation. If so, ask for the business.

Marketing 62

Marketing Meeting Media Groups 62

Epicflow

DECEMBER 29, 2023

Read further to learn about our AI developments, what topics we discussed at our webinars, the names of our prominent guests, and why it’s better to start later to deliver earlier! We’re looking forward to seeing their first results and sharing them with our readers. Stay tuned!

Company 130

Company Resources Software Enterprise 130

Consulting Matters

JUNE 13, 2024

When it’s done right, it’s your online store and 24/7 marketing machine , consistently at work attracting, impressing, and converting clients. Step 4: Develop a Strengths-Based Marketing System Marketing doesn’t have to be scary or sleazy. It’s about positioning yourself as an authority in your niche.

How To 156

How To Consulting Resumes System 156

The Fearless Marketer

FEBRUARY 25, 2019

Well, I just discovered something that has turned my whole marketing world upside down. Someone has recently absolutely proven to me that Marketing works better if it’s infused with humor. Humor works in marketing (if you do it right). Why is this kind of marketing writing so rare? It’s great news! The evidence is in.

Marketing 86

Marketing Advertising Meeting Course 86

Clarity Consultants

MAY 25, 2023

Industry visibility, innovation and impact in the learning services training market. Clarity Consultants was selected to the 2023 Custom Content Development Watch List based on the following criteria: Breadth and quality of content developed, and services offered. Client representation. Business performance and growth.

Training 147

Training Training Development Consulting 147

The Fearless Marketer

JUNE 29, 2020

I got so many responses from last week’s article about marketing mindsets, that I wanted to go a little deeper into the topic. My first main point was that marketing is difficult for many of us, because of our neurotic fixation on our fears, doubts and insecurities about being rejected or making a mistake. That is Fearless Marketing.

Marketing 62

Marketing Groups Training Training 62

The Fearless Marketer

NOVEMBER 15, 2021

Including marketing for our small businesses. Fancy websites, a big social media presence, a YouTube channel, podcasts, and content marketing ad infinitum are all promoted as essential for success. First, there’s spending more than you can afford, and second, all this marketing activity takes a huge amount of time and energy.

Marketing 62

Marketing Sports Exercises Media 62

The Fearless Marketer

JUNE 7, 2021

Recently, when I took a close look at the marketing that has worked best for me over the past 35 years, two things popped out. Hence: Proactive Experience Marketing. Proactive marketing without the experience might get you in front of a lot of people, but it can be hard to convert them into clients. That’s your job. Definitely!

Marketing 62

Marketing Meeting Productivity Sales 62

The Fearless Marketer

APRIL 19, 2021

Someone in my current Marketing Action Group shared this: “I believe that bringing all my marketing into alignment is critical at this point. Marketing alignment would be having a marketing message, marketing materials, website, presentation, etc. Would this be correct?”. How important is this? Cheers, Robert.

Marketing 71

Marketing B2B Tools Sales 71

Successful Independent Consulting

JULY 21, 2023

Part 2: Three Steps for Getting Referrals with Your Own Plan Last month, we took our first look at insights from Stacey Brown Randall’s webinar, “How to Generate Referrals Without Asking.” We discovered her penetrating critiques of referral-generating “best practices,” and we learned about the science of referrals. Read Part 1 here.)

How To 195

How To Resources Strategy Strategy 195

The Fearless Marketer

JULY 12, 2021

Here’s my update on the Fearless Marketing Mastermind: First of all, who is this for? Marketing messages and ultimate outcomes. Proactive Experience Marketing: Webinars, speaking, presentations, podcast interviews, etc. Keep-in-touch marketing (i.e. Persuasive and engaging marketing writing. YouTube videos.

Marketing 62

Marketing Video Advertising Meeting 62

Consulting Matters

APRIL 27, 2023

We also touch on the importance of using storytelling in marketing and sales conversations, as well as in corporate settings. if you’re a Purpose To Profits member, mark your calendar for our next “Quick Win” webinar/masterclass, which will be on 05/02, "Crafting a Memorable 'What I Do' Script."

Sales 156

Sales Consulting Video Marketing 156

Chad Barr

DECEMBER 22, 2012

Use a webinar when you want: The audience participation and you have a large group of people (say more than 10). To conduct quick polls during your webinar to gauge the audience. Finally, and when it comes to webinars, you could try and facilitate yourself but I would encourage you to have someone else facilitate for you.

Video 40

Video Groups How To Marketing 40

The Fearless Marketer

JULY 6, 2020

According to Jon Spoelstra, in his book, Marketing Outrageously, businesses need to embrace the concepts and practices of Marketing Outrageously. I’ve always said that the purpose of marketing is to get meetings with prospective clients who are open to hearing what you have to offer. And attend my webinar on Friday!

Marketing 62

Marketing Meeting Sports Strategy 62

The Fearless Marketer

APRIL 27, 2020

Are you starting to think, “How will I market my business after the pandemic is over?” This Friday, I’ll be holding my 4th Going Radically Virtual Webinar to explore this in more depth. What this looks like is doing all client service and marketing activities by phone, Zoom, and email. If you’re already doing this, great!

Marketing 62

Marketing Meeting Media Course 62

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

Consulting 224

Consulting Strategy Strategy Strategy& 224

Wakeman Consulting Group: Dave's Blog

MAY 24, 2023

Next week, I’m doing a free webinar on Brand Management for ticket selling organizations in partnership with the folks at AudienceView. Defining what a brand is : Every good marketer should have a working definition of what a brand is so that they can make decisions according to their definition. SIGN UP HERE!

Management 40

Management Research Strategy Strategy& 40