article thumbnail

How to Write a White Paper That Wins Consulting Projects, with Gordon Graham: Podcast #4

Consulting Success

Set yourself apart in the consulting business by highlighting your specialty through customer stories and white papers. Description: There are few people that can consider themselves as great an expert on white papers as Gordon Graham. He’s interviewed over 200 C-level executives and written over 170 white papers.

How To 257
article thumbnail

Best Practices in Client Relationship Management

Effective Managers

Provide Value-Added Services Offering additional value can differentiate your business and strengthen client relationships: Educational Content: Provide clients with valuable resources such as industry insights, white papers, and case studies.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Timeless Social Media Marketing Tips|Women In Consulting Blog

Women in Consulting

Peer-to-peer Fundraising Email Marketing Website Management Website Design Payment Processing Sphere Know How Blog Sphere Knowledgebase Sphere Forum Case Central Sphere Connect Sphere Connect Partners Blackbaud Connect Partner Network Overview Partner Login. Non Profit Direct Marketing. Get the Flash Player to see this player. -->.

Media 130
article thumbnail

4 Roles Every Marketing Organization Needs Now

Harvard Business

The emergence of data science and the proliferation of new media channels has radically changed some traditional marketing jobs, while creating new ones. As a whole, all these changes are part of the evolution away from marketing simply as art into a hybrid of art and science. Digital Marketing. Content Marketing.

Marketing 131
article thumbnail

Be a Better Marketer! Stop Writing Marketing Copy |Women In.

Women in Consulting

Peer-to-peer Fundraising Email Marketing Website Management Website Design Payment Processing Sphere Know How Blog Sphere Knowledgebase Sphere Forum Case Central Sphere Connect Sphere Connect Partners Blackbaud Connect Partner Network Overview Partner Login. Non Profit Direct Marketing. Get the Flash Player to see this player. -->.

article thumbnail

Thought Leadership Marketing | Women in Consulting

Women in Consulting

Peer-to-peer Fundraising Email Marketing Website Management Website Design Payment Processing Sphere Know How Blog Sphere Knowledgebase Sphere Forum Case Central Sphere Connect Sphere Connect Partners Blackbaud Connect Partner Network Overview Partner Login. Non Profit Direct Marketing. Get the Flash Player to see this player. -->.

article thumbnail

Content Marketing Secret Sauce? Your Human Voice

Women in Consulting

Content Marketing Secret Sauce: Your Voice. Way too much marketing sounds the same. Take your website or a piece of long-form content (an ebook, white paper, etc) that your company has created. white papers, etc – that are fun, human, smart and consistently written in an engaging, helpful way.