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So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” Think about a firm like McKinsey. Strong sales copy written by a professional copywriter – somebody who is an expert in your industry – can almost double conversions.
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ROI calculator. McKinsey’s most popular article in 2017 was a list post. As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. Following up with a “Hello” page. Creating a bonus vault.
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