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How to Build Your Consulting or Coaching Brand on Social Media (even if you’re not a fan)

Consulting Matters

That’s how social media can feel for many consultants and coaches. I get it – social media can feel like a chore, another box to tick on your endless to-do list. Is part of your social media challenge due to a lack of clarity on who your ideal client is and the words to use that resonate with them?

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Why Marketers Are Spending Less on Social Media

Harvard Business

marketing leaders found that social media investments have declined to their lowest level in seven years. An analysis of poll data suggests that lack of strategy fit, weak returns, and new competition from retail media may help explain this dip. A bi-annual poll of U.S.

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Power of Social Media Marketing

Business Consulting Agency

Social media marketing has become an indispensable tool for businesses looking to engage with their audience, build brand awareness, and drive sales. With billions of users worldwide, social media platforms offer unparalleled opportunities to connect with potential customers. We explain the fundamentals of social media marketing here.

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The Problem with Social Media

CaseInterview.com

I see several risk factors in relying on information shared through social media to shape your worldview, your values, and your stance on particular issues. The primary purpose of social media is not to inform or connect; it is to make money. The objective of social media is to generate revenue. Not all social media is bad.

Media 105
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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing campaigns. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey.

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Your Social Media Presence Can Help You Land (or Lose) a Job Opportunity

Harvard Business

And if you’re currently employed, how do you walk the tightrope between subtly reaching out to your social media contacts and not setting off alarm bells with your employer? In this article, the author speaks with two experts about how to strategically manage your presence on social media when searching for a new role.

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The False Narrative of Social Media

CaseInterview.com

Social media has become one’s personal press release service. The problem with social media is that it’s not real life. The problem is that you rarely see this reflected in social media… and it’s very easy to think that the difficult times don’t seem to apply to others. It’s merely an often skewed portrayal of one’s life.

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