David A Fields

NOVEMBER 28, 2023

Are you guilty of communicating blockbuster ideas in articles, webinars and social media posts that are utterly boring? Does your consulting firm produce snoozeworthy content? Dull as lichen on a rock? By adding a magic spice, your consulting firm’s ideas will pop to the top like a Taylor Swift song.

Consulting 221

Consulting Media Groups 221

Harvard Business

APRIL 5, 2023

A survey of U.S. residents asks whether new subscription services from Twitter, Facebook, Instagram, and Snapchat meet their expectations.

Media 91

Media Research Survey Meeting 91

Steve Shu Consulting

JANUARY 1, 2023

In 2023, I’m going to experiment with series of short posts and mixed media that will try to appeal to those that are thinking of starting behavioral economics initiatives or trying to take things to the next level.

Media 195

Media Research 195

Consulting Success

JANUARY 21, 2019

They have a higher than normal word of mouth or advocacy, and thus tend to spend lower than their competitive set on traditional media. People don’t just like these brands or these people, they adore them. Becoming A Consulting Celebrity and Building Your Brand with Chris Kneeland: Podcast #70 is a post from: Consulting Success.

Consulting 179

Consulting Advertising Metrics Media 179

Consulting Success

MARCH 4, 2019

Master storyteller and media brand strategist, Robin Fisher Roffer takes us into the power of storytelling to dominate your industry. Nothing connects people with brands than stories. Going into the talk of being able to specialize, she shows the difference between being a go-to business and one who is in the midst of multiple competitions.

Industry 177

Industry How To Media Consulting 177

MishTalk

NOVEMBER 20, 2024

Allegedly, she’s a spy, a promoter of disinformation, and my favorite, guilty of ‘traitorous’ parroting of Russian propaganda.

Media 84

Media 84

Consulting Matters

JANUARY 5, 2021

All of your activities on social media and doing speeches worked. Your marketing efforts have paid off. You created a proposal, negotiated and renegotiated with your client and the deal is done. And now you’re wondering what to do now.

Consulting 254

Consulting Guidelines Media Tools 254

Successful Independent Consulting

OCTOBER 13, 2021

You can also buy options like a transparent background or a social media kit. Looka - Use this AI-powered platform to create a simple logo in minutes, starting at $20 for a single image. 99designs - Get a more complete branding package starting at $299 (this will include things like a color palette, letterhead, etc.)

Media 195

Media Financial Consulting Marketing 195

Consulting Success

JULY 31, 2017

Description: Jacob Morgan is the principal and co-founder of Chess Media Group, a management consulting and strategic advisory firm focusing on the future of work and collaboration. Mentioned in This Episode: Chess Media Group. 10:05] The road to success will be paved with failures, and that’s okay with Jacob. [13:32]

Consulting 233

Consulting Trends Media Company 233

Consulting Success

JANUARY 10, 2022

Michael Zipursky sits down with Phillip Stutts, Founder/CEO of Win Big Media, to share how he came up with his undefeated. By looking at actual audience behavior and relationship-building tactics, effective strategies that yield tangible results can be developed.

Data 130

Data Marketing Consulting Media 130

Successful Independent Consulting

MARCH 11, 2022

Forget social media, email lists, and search engine optimization (SEO). Confusion and misconceptions about websites are endless. The first rule is to keep it simple. Ignore whatever you hear to the contrary. You only need a basic “brochure website” to start. Use an easy-to-use platform solution like Squarespace, Wix, or Weebly.

Industry 370

Industry Examples Marketing Engineering 370

Harvard Business

NOVEMBER 20, 2024

Organizations are still learning how to think about games as media for marketing. Games aren’t typically covered in marketing classes in business schools, and they are often still seen as fundamentally different from other media.

How To 96

How To Media Marketing Company 96

Successful Independent Consulting

FEBRUARY 22, 2017

Especially in social media, think about your brand before you comment or share something. In your email signature On your business card On your résumé At the top of your LinkedIn profile On your blog and/or website On your Twitter profile On your letterhead and document templates Be consistent: use the same wording across all mediums.

Consulting 296

Consulting Advertising Survey Examples 296

Consulting Matters

JANUARY 5, 2021

Guides : Specialized support that can help you specific things you need such as finances, web development, legal issues, social media marketing, etc. There are three types of people you need: Mentors : People have been consultants or coaches and run their own practices longer than you have and can show you the way.

Consulting 294

Consulting Case Study Case Studies Finance 294

Harvard Business

MAY 21, 2024

A conversation with media industry veteran Bonnie Hammer on adapting to industry disruption.

Media 97

Media How To Industry Sports 97

Consulting Success

MAY 22, 2017

If you enjoyed this study and feel it would be helpful for people you know please click below to share it now on social media: 2017 Consulting Fees Study is a post from: Consulting Success. Let us know and we’ll share them in the comments below or include them in our next Consulting Fees Study.

Study 271

Study Consulting Survey Media 271

Harvard Business

JUNE 17, 2024

McKinsey estimates that by 2026, retail media will add $1.3 In this article, the authors introduce readers to the main kinds of retail media, discuss three strategic challenges that they present, and provide guidance for effectively managing those challenges. trillion to enterprise values in the U.S.

Retail 101

Retail Advertising McKinsey Enterprise 101

Chad Barr

AUGUST 21, 2024

Share short video clips : Edit key moments into short clips for social media, linking back to your blog. Share testimonials : Promote client success stories on social media and your site to build credibility. Share these on social media platforms like Facebook, Pinterest, Instagram, and LinkedIn.

Case Studies 98

Case Studies Case Study Media Video 98

Chad Barr

JUNE 26, 2024

Here’s how you can make the most out of half an hour each day choosing from the following activities: Social Media Engagement Activity: Spend 30 minutes daily engaging with your audience on social media. Analyzing Metrics Activity: Review the analytics from your website, social media, and email campaigns.

Media 98

Media Trends Video Metrics 98

Harvard Business

DECEMBER 12, 2024

How leaders made business-altering decisions while navigating pressures from social media, employees, customers, politicians, and the stock market.

Company 86

Company Media Marketing Ethics 86

Harvard Business

NOVEMBER 15, 2024

They can no longer rely on alliances with national government leaders in power or costly arbitration when things go awry. Instead, they need better strategies to manage risk.

Operations 94

Operations Government Media Strategy 94

Johanna Rothman

FEBRUARY 14, 2023

You might think social media, especially Medium or LinkedIn, is the “best” in terms of eyeballs. That's because social media is all about “instant” eyeballs. Your Platform Creates Your Brand Many people tell me their social media followers are their platform. Social media is not your platform.

Media 97

Media Company Training Training 97

Clarity Consultants

FEBRUARY 2, 2022

Use a Mixed Media Approach. While including those components into the training program is still wise, it’s best to use a mixed media-style approach. For eLearning programs that aren’t group-oriented, quizzes and scenarios can make the training more interactive. By having ways for the participants to get involved, engagement rises.

Training 117

Training Training Development Leadership 117

Harvard Business

APRIL 25, 2024

A group of popular social media influencers regularly offers advice on what it takes to attain a job and succeed in this field. Product management has become an aspirational career. But their content tends to glamorize the profession, gloss over the day-to-day-realities, and dispense wisdom that isn’t always on point.

Productivity 101

Productivity Management Media Groups 101

Consulting Success

JULY 24, 2017

13:30] How can you use social media to increase your business? [14:35] Key Takeaways: [1:20] Gordon outlines the career path that led him to the top of his field. [4:30] 4:30] Customer stories are incredibly powerful — Gordon shares a variety of ways to use them. [6:53] 10:38] Why do white papers work so well? [13:30]

How To 257

How To Consulting Case Studies Case Study 257

Rick Conlow

NOVEMBER 4, 2020

While it has always been around, with social media it moves at the speed of light reaching more people faster. It is well known that negative headlines get much more attention for the media. Negative politics has become an art and a weapon. However, it does not work the same way for managers.

Leadership 138

Leadership Examples Media Research 138

Harvard Business

AUGUST 20, 2024

Recent research shows that one commonly employed tactic — turning off social media comments — can undermine influencers’ key assets: their persuasiveness, likability, and perceived sincerity.

Research 100

Research Media Productivity Sales 100

Consulting Matters

JANUARY 17, 2020

Skillfully use a variety of presentation media and formats. Applies expert strategic facilitation skills to influence groups so that tasks, process, relationships, and individual needs are addressed. Effectively present information and concepts so that an intended purpose is achieved. Proactive Advocacy.

Methodologies 207

Methodologies System Financial Data 207

Harvard Business

FEBRUARY 14, 2024

Piracy poses a growing challenge to all sorts of digital media and entertainment companies, but it’s particularly acute for companies that own the rights to sports broadcasts, because efforts to shut down pirated broadcasts often take longer than the broadcasts actually last.

Sports 101

Sports Media Research Company 101

Halo Psych

NOVEMBER 12, 2024

Social media boundary Whether you will use your own social media accounts, or if you are responsible for looking after company social media, whether you will have the apps on your personal phone. Just to flag, I first came across the first four responses below on social media in a nice little infographic.

Examples 119

Examples How To Media Journal 119

Harvard Business

MARCH 14, 2024

The recent pushback against the imposter phenomenon in the media has largely focused on how and why it’s inappropriate for people of color. In this article, the author argues that, while there is merit to these arguments, getting rid of the idea entirely for Black students and workers is a disservice.

Media 101

Media Research Management 101

Consulting Matters

MAY 23, 2024

Putting yourself out there with content, social media posting, and asking for referrals that lead to nowhere can feel discouraging. How Business Resilience Turns Setbacks into Opportunities Growing a consulting or coaching business can be stressful and full of setbacks. BUT… what if setbacks can actually fuel your lasting success?

Tools 156

Tools Resources Media Consulting 156

Successful Independent Consulting

OCTOBER 31, 2024

Your launch announcement isn't just another social media post; it's your debut on the professional stage. When solopreneurs launch their businesses with a simple update on LinkedIn, they're missing a golden opportunity. When done strategically, your post will create momentum for your new venture and lay the groundwork for future success.

How To 195

How To Examples Nonprofit Media 195

Harvard Business

MAY 20, 2024

The creator economy has given many young people an opportunity to eschew a more traditional career path and monetize their talents via social media. But, what if, you’ve discovered your priorities have evolved and you are now considering a job in the business world?

Talent 101

Talent Media How To 101

Business Consulting Agency

OCTOBER 12, 2022

Campaigns such as Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing, which consists of text, images, and videos are the most popular. For example, often social media efforts are poorly executed or not properly. For example, often social media efforts are poorly executed or not properly.

Marketing 98

Marketing Advertising Media Engineering 98

Henry DeVries

MARCH 23, 2023

Writer, international speaker, and podcast host Louise Brogan is an expert at helping small businesses leverage social media. Here is her advice on the best approach to using LinkedIn to find right-fit clients.

Meeting 97

Meeting Small Business Media Strategy 97

Consulting Matters

MAY 16, 2018

A content marketing funnel is how you leverage your knowledge and intellectual property in the form of speeches, blog posts, articles, videos, podcasts, social media posts, etc. Engaging on social media. to connect with your future clients. The goal isn't just to have content. Sending out a weekly newsletter.

Consulting 208

Consulting How To Intellectual Property System 208