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” By imposing economic discipline , ruthlessly prioritizing segmentation, retention, and monetization, the metric assures future customer profitability is top of mind. Consequently, serious customer lifetime value metrics should measure how effectively innovation investment increases customer health and wealth.
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But typically, increased support came too late, and was proportional to the size of the breach and subsequent media attention. They clearly understand the importance of protecting the safety of people using our products, including users’ personal information. Building Trusted Products. Sponsored by KPMG.
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Introduction The Net Promoter Score (NPS) has long been a widely used metric for assessing customer loyalty, satisfaction, and the potential for customer churn as a relationship and transactional metric. The Broader Critique of Singular Metrics The issue with NPS is not unique. Read the original here.
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