Harvard Business
NOVEMBER 15, 2024
Companies operating in Latin America and the Caribbean are facing a dynamic and increasingly complex political landscape. They can no longer rely on alliances with national government leaders in power or costly arbitration when things go awry. Instead, they need better strategies to manage risk.
Harvard Business
DECEMBER 12, 2024
How leaders made business-altering decisions while navigating pressures from social media, employees, customers, politicians, and the stock market.
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Harvard Business
JUNE 17, 2024
Major retailers are today, most notably Amazon, are creating and operating their own advertising platforms — and they’re making millions doing it. McKinsey estimates that by 2026, retail media will add $1.3 trillion to enterprise values in the U.S. alone, with profit margins between 50% and 70%.
Harvard Business
JANUARY 15, 2017
So far, government and the media have borne the brunt of populist anger, while businesses have remained above the fray. For 17 years the Edelman Trust Barometer has surveyed tens of thousands of people across dozens of countries about their level of trust in business, media, government, and NGOs. Related Video.
Harvard Business
JUNE 5, 2017
In the fall of 2014, in the midst of controversy about Facebook’s real-name policy and selling of user data, a new social media platform called Ello caught fire. The media dubbed Ello the “Anti-Facebook” and, at its peak, the social network was getting membership requests from more than 30,000 new users per hour.
Harvard Business
MARCH 8, 2017
There were many “pre-internet” players, for example telecom operators and cable companies trying to provide interactive multimedia over their networks, but none could generate enough traction to create names that you would remember. We may be seeing a similar trend for blockchain technology.
Harvard Business
SEPTEMBER 12, 2018
companies are expected to spend more than $37 billion dollars on social media promotion annually each year by 2020, representing 24% of the economy’s total digital advertising spend. But social media managers face innumerable possibilities for posting content. There is a better way. Putting an Ad Hoc Strategy to the Test.
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