Remove Media Remove Operations Remove ROI
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Social Media Platforms Can Be Built Around Quality, Not Scale

Harvard Business

In the traditional media industry, some outlets differentiate themselves through quality, but social media hasn’t gotten there yet — there is no “ New York Times of social media.” Could specialized social media handle these functions better than the dominant players?

Media 132
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How Harley-Davidson Used Predictive Analytics to Increase New York Sales Leads by 2,930%

Harvard Business

It used the data gathered through these tests to predict which possible headlines and visual combinations – and thousands of other campaign variables – would most likely convert different audience segments through various digital channels (social media, search, display, and email or SMS). Did this spend increase ROI?

Sales 135
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You Can’t Secure 100% of Your Data 100% of the Time

Harvard Business

And that’s not just social media accounts; it’s bank accounts, retailer gift card accounts with cash and credit cards attached, airline loyalty accounts with years of accumulated frequent flyer points, and other accounts with real value. Instead, practical security is about tradeoffs and ROI. Certainly not.

Data 115
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4 golden tickets to capture CX ROI

1 to 1

This article was written as part of a partnership between 1to1 Media and the European Customer Experience Organization. The “Four Gold CX ROI Metrics” webinar was the final episode in the three-part series hosted by ECXO. A 9700% CX ROI? She’s dissected and painstakingly diagrammed each one. Hunsaker gets it. No more layoffs.

ROI 32
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What Creativity in Marketing Looks Like Today

Harvard Business

Each outbound communication is measured individually for immediate ROI. In a fragmented media and social landscape, marketers can no longer reach their goals for awareness and reputation just through paid media and PR. Old Navy has traditionally dedicated their media budget to TV, particularly around back to school.

Marketing 135
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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business

Like digital platforms, social media, martech, fintech, and numerous other innovations, the spoils of blockchain may go to early adopters who commit to ruthless innovation. Remonetizing Media Consumption. Marketers will be paying consumers directly – not the social media middle layer. Related Video. in the next years.

Marketing 131
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A Survey of 3,000 Executives Reveals How Businesses Succeed with AI

Harvard Business

And AI success stories are becoming more numerous and diverse, from Amazon reaping operational efficiencies using its AI-powered Kiva warehouse robots, to GE keeping its industrial equipment running by leveraging AI for predictive maintenance. Investment in AI is growing and is increasingly coming from organizations outside the tech space.

Survey 141