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4 golden tickets to capture CX ROI

1 to 1

This article was written as part of a partnership between 1to1 Media and the European Customer Experience Organization. The “Four Gold CX ROI Metrics” webinar was the final episode in the three-part series hosted by ECXO. A 9700% CX ROI? She’s dissected and painstakingly diagrammed each one. Hunsaker gets it. No more layoffs.

ROI 32
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Social Media Platforms Can Be Built Around Quality, Not Scale

Harvard Business

In the traditional media industry, some outlets differentiate themselves through quality, but social media hasn’t gotten there yet — there is no “ New York Times of social media.” Could specialized social media handle these functions better than the dominant players?

Media 50
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How Harley-Davidson Used Predictive Analytics to Increase New York Sales Leads by 2,930%

Harvard Business

It used the data gathered through these tests to predict which possible headlines and visual combinations – and thousands of other campaign variables – would most likely convert different audience segments through various digital channels (social media, search, display, and email or SMS). Did this spend increase ROI?

Sales 53
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What Creativity in Marketing Looks Like Today

Harvard Business

Each outbound communication is measured individually for immediate ROI. In a fragmented media and social landscape, marketers can no longer reach their goals for awareness and reputation just through paid media and PR. Old Navy has traditionally dedicated their media budget to TV, particularly around back to school.

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You Can’t Secure 100% of Your Data 100% of the Time

Harvard Business

And that’s not just social media accounts; it’s bank accounts, retailer gift card accounts with cash and credit cards attached, airline loyalty accounts with years of accumulated frequent flyer points, and other accounts with real value. Instead, practical security is about tradeoffs and ROI. Certainly not.

Data 42
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Decoding the Feedback Dilemma: A Strategic Framework for Evaluating Customer Requests

1 to 1

Steps to Evaluate Feasibility: Engage R&D, engineering, and operations teams early to map out potential challenges. ROI Analysis:CalculatingValue Beyond Costs A features return on investment is not limited to direct financial gains. It encompasses customer retention, market competitiveness, and operational efficiency.

ROI 26
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The Scale of the Climate Catastrophe Will Depend on What Businesses Do Over the Next Decade

Harvard Business

The list of actions companies take is well-developed and documented, and most large companies do the following: Slash energy use and emissions in operations. Engage employees, through awards and incentives, to innovate, find operational savings, and develop products that cut customers’ emissions as well. Embrace renewable energy.

Energy 53