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In this case, let’s say your metric is the number of visitors who click on the button. To run the test, you show two sets of users (assigned at random when they visit the site) the different versions (where the only thing different is the size of the button) and determine which influenced your success metric the most.
Your controls process must be working well, and your team needs a unified methodology to ensure everyone knows how to translate the metrics and other data coming in from stakeholders. It’s imperative that you have tools in place to identify problems quickly.
These factors often leave your team little time to react and adjust. To overcome time scarcities, your team should maintain good awareness into your project’s status, risk profile, budget, and other key metrics.
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