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Yet, when it comes to equipping sales teams with relevant knowledge and skills, the ROI of sales training is disappointing. As alarming as those numbers are, they shouldn’t come as a surprise if you consider how sales training is usually conducted. Here are some ways to incorporate better technology into training: Before.
would a postcard or a letter to target customers result in more sales?). “It’s the same core concepts, but now you’re doing it online, in a real-time environment, and on a different scale in terms of number of participants and number of experiments.” Then you can just send out the winning version next time.
Our recent research, for example, showed a 4-to-1 difference between the performance of sales reps who received coaching from their manager and those who did not. We believe that without coaching, reinforcement of any new skill , behavior or methodology becomes very difficult. Three Situations When Managers Should Not Coach.
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