LSA Global

APRIL 16, 2021

A Sales Leader’s Dilemma – Top Ways to Grow Revenue There are only so many actions available to a sales leader to profitably grow revenue. The art is identifying, agreeing to, and committing to top ways to grow revenue for you and your sales team. Which sales growth lever should you pull?

Sales 36

Sales B2B Training Training 36

Harvard Business

OCTOBER 10, 2017

Every step of the process was measured, and real-time metrics were easily accessible. Metrics emphasized speed. We asked the management team if we could eliminate the narrow metrics and bonuses, which rewarded only tactical performance, and focus more on the adaptive. Previously, working in the call center was a solo sport.

Metrics 47

Metrics Engineering Operations Sales 47

Harvard Business

MAY 9, 2017

While sports are different from other industries in many respects, baseball makes a good test case for this kind of study for several reasons. And third, MLB players’ compensation is less regulated than in other sports, so we can more readily observe the impact of pay dispersion.).

Data 33

Data Sports Metrics Case Interview 33

Harvard Business

MAY 7, 2018

As a result, the brand substantially increased conversion of searches to sales of its cold medication, building greater brand loyalty at the same time. Yet leading with a promotional message, while it might generate a short-term sales boost, sacrifices building long-term brand value.

Marketing 28

Marketing Bain Advertising Data 28

Harvard Business

AUGUST 1, 2017

Sales isn’t what you do. Get top-level guidance and metrics. What metrics will be used to determine how well your unit is doing at embracing learning and development, and how will that in turn affect your review? Or perhaps they want to jump from engineering to sales. I see this analogy in sports all the time.

How To 29

How To Development Metrics Talent 29

Harvard Business

MARCH 21, 2017

For instance, if they love sports, perhaps you can invite them to join you for a game in the future; if they want to meet more people in the consulting industry, you could loop back next month with an offer to join you and a friend who’s a consultant for lunch.

Meeting 40

Meeting ROI Sports Groups 40

Kates Kesler

JUNE 11, 2014

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? Learning from Big Companies.

Apparel 82

Apparel Healthcare Enterprise Chemicals 82

Harvard Business

MARCH 21, 2018

It’s still too early to tell whether this targeted initiative will translate into increased sales. Instead of thinking of itself merely as a sports apparel manufacturer, the company has purposefully developed a “connected fitness” ecosystem. CVS Pharmacy, the retail pharmacy of CVS Health, offers another example.

Marketing 51

Marketing Apparel Retail Company 51

Harvard Business

MAY 3, 2018

Their relative value is remarkable across a variety of metrics, such as purchases and frequency of use. While cycling as a sport is growing globally, the avid cyclist subcategory is growing even faster. The new sales leads enjoyed a higher success rate because the farmers trusted AgriCo’s customer engagement agent.

Case Interview 28

Case Interview Metrics Operations Groups 28

Harvard Business

SEPTEMBER 12, 2016

The saying “You only have one chance to make a first impression” holds true in many situations, from job interviews to sales calls. If, for instance, colleagues say you are a great people manager, seek out metrics to support that idea. ’ I try to create dialogue, not a sales pitch.” What the Experts Say.

How To 28

How To Case Interview Interviews Meeting 28

Harvard Business

DECEMBER 19, 2017

Indeed, some analysts have gone a step further, declaring that subscription boxes are in the midst of a venture capital-fueled bubble not unlike the flash-sale business craze that ended five years ago. The majority of the disclosures they provided at the time were standard top-down metrics (e.g., that aggregate sales in the U.S.

Methodologies 28

Methodologies How To Metrics Sales 28

Harvard Business

JANUARY 5, 2017

Like marketers, politicians obsess over messaging (what journalists would call “content”) and a few key metrics that historically have determined success: amount of television advertising, number of “foot soldiers,” intensity of get-out-the-vote operations, and voter demographics. Expectations matter. Spillovers.

Media 42

Media Advertising Metrics Productivity 42