Remove Metrics Remove Sales Remove Strategy Development
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Don’t Be Tyrannized by Old Metrics

Harvard Business

While effective metrics are essential for focusing attention and achieving results, they can also overpower better sense. Most industries cower to a few central metrics, the yardsticks that define the winners and losers. Metrics tried and proven over years become a guide to what’s important, driving resource allocation.

Metrics 70
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Is Execution Where Good Strategies Go to Die?

Harvard Business

The lack of narrative is particularly a problem in the relationship between sales and marketing. This behavior is a result of the underlying mental models of sales and marketing. To a marketer, sales is a channel for reaching their audience. Inevitably, the sales leaders make vital contributions to the conversation.

Strategy 133
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Mastering AI: A Strategic Guide for Business Leaders in the Digital Age

Chad Barr

This allows you to personalize marketing, sales, and service interactions at scale. By applying AI to these touch points, you can free up valuable time to focus on high-impact client relationships and strategy development. Continuously measure the impact of AI on key performance metrics and adjust your strategies accordingly.

Tools 52