Harvard Business

SEPTEMBER 23, 2016

While effective metrics are essential for focusing attention and achieving results, they can also overpower better sense. Most industries cower to a few central metrics, the yardsticks that define the winners and losers. Metrics tried and proven over years become a guide to what’s important, driving resource allocation.

Metrics 70

Metrics Retail Sales Automotive 70

Harvard Business

NOVEMBER 7, 2017

The lack of narrative is particularly a problem in the relationship between sales and marketing. This behavior is a result of the underlying mental models of sales and marketing. To a marketer, sales is a channel for reaching their audience. Inevitably, the sales leaders make vital contributions to the conversation.

Strategy 134

Strategy Strategy& Strategy Metrics 134

Chad Barr

FEBRUARY 5, 2025

This allows you to personalize marketing, sales, and service interactions at scale. By applying AI to these touch points, you can free up valuable time to focus on high-impact client relationships and strategy development. Continuously measure the impact of AI on key performance metrics and adjust your strategies accordingly.

Tools 52

Tools Data Ethics Metrics 52