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Talk to someone like Lynn Hunsaker and she’ll tell you there’s some 24 metrics to convey the value of the customer experience. The “Four Gold CX ROI Metrics” webinar was the final episode in the three-part series hosted by ECXO. She’s dissected and painstakingly diagrammed each one.
Customer Satisfaction (CSAT), Customer Effort Score (CES), and Net Promoter Score (NPS) metrics have long been invaluable tools in the industry, but it’s critical to recognize that these metrics on their own cannot improve customer experience. What is a CSAT rating? How to improve CSAT. What is a CES rating? What is an NPS rating?
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I’m doing a webinar with AudienceView about the basics of brand management for ticket sellers. Sales can take place long before the actual sale happens : You can also lose a renewal or a sale before you even realize it. You achieve this with: Brand building Showing the impact on sales/relationships from having tickets.
Conducting Webinars or Other Online Educational Events. Conducting Webinars or Other Online Educational Events. As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. Partnership Marketing. Email Marketing.
This week’s Fast Track CX ROI webinar is the second episode in ECXO’s three-part series of short, practical sessions hosted by Ricardo Saltz Gulko, ECXO co-founder and managing director of Eglobalis , a global adviser in CX, design, and innovation. Removing friction leads to lower costs, higher margins, market share, and sales velocity.
From Idea to Action: Rethink your performance metrics to reflect new priorities. If customer centricity is the goal, your performance measures should not just celebrate sales but also applaud customer satisfaction and engagement. This alignment turns isolated initiatives into a consistent fabric of your organization.
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