Harvard Business

OCTOBER 5, 2016

Today’s marketer needs to go well beyond reporting and metrics, and be more proficient in a full range of analytical skills –including knowledge of data management principles and analytical strategies, and an understanding of the role of data quality, the importance of data governance, and the value of data in marketing disciplines.

Marketing 134

Marketing Data Advertising Media 134

Harvard Business

JULY 19, 2017

In many functional areas, such as plant maintenance, purchasing, sales calls, or accounting, more traditional structures and processes likely will deliver lower cost, more repeatable outcomes and more scalable organizations. Amazon makes extensive use of well-researched white papers to help focus the management team on critical decisions.

Agile 72

Agile How To Enterprise Leadership 72

1 to 1

MAY 3, 2013

Sales Effectiveness. Webinars & White Papers. White Papers. Sales Effectiveness. Sales & Marketing Effectiveness. Webinars & White Papers. White Papers. Sales Effectiveness. Customer Service. Customer Strategy. Data Analytics. Emerging Trends. Employee Engagement.

Media 37

Media Metrics Advertising Trends 37

1 to 1

JUNE 11, 2013

Sales Effectiveness. Webinars & White Papers. White Papers. Sales Effectiveness. Sales & Marketing Effectiveness. Webinars & White Papers. White Papers. Sales Effectiveness. Customer Service. Customer Strategy. Data Analytics. Emerging Trends. Employee Engagement.

Media 37

Media Advertising Trends Sales 37

Harvard Business

AUGUST 1, 2017

They treat recommendation engines more as e-commerce sales and marketing gimmicks — another feature to add to the site — than as crucial investments in virtuous cycle platforms. What metric matters more: engagement or inquiry? ”Let’s make search faster and simpler,” they said. ” So they did.

Engineering 75

Engineering Company Data Productivity 75

Tsavo Neal

JANUARY 25, 2018

Publishing a white paper. Publishing a White Paper. A white paper is a report given on a topic in your industry. White Papers are a great lead magnet because they position you as a trusted advisor to your prospect. Further Reading: 6 keys to writing a white paper that generates leads.

Consulting 68

Consulting Advertising Case Interview Conference 68