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Best Practices in Client Relationship Management

Effective Managers

Invest in Relationship-Building Activities Spending time building relationships outside of regular business interactions can strengthen bonds: Client Events: Host events, webinars, or workshops to engage with clients in a more informal setting. Alignment: Ensure that all departments are aligned with the goal of enhancing client relationships.

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Is Execution Where Good Strategies Go to Die?

Harvard Business

Too often, salespeople aren’t involved marketing conversations about messaging and sales enablement strategies. When I conduct workshops with marketing and leadership teams on the design of strategic narratives , I’m often asked, “Should we include the sales teams?” This, too, is a reflection of mental models.

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