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Displacement can be combatted in a number of ways, from processimprovements to government trade actions, and cost advantages tend to be temporary sources of competitiveness, but disruption presents a more profound challenge. This presents Western companies with a fresh challenge.
In a project for a pharmaceutical company, we were able to isolate the specific information sources that drove positive and negative sentiment toward the client’s brand. Organizations often seem obsessed by measuring fractional shifts in operational performance, capturing data on sales, inventory turns, and manufacturing efficiency.
Multinational companies operating in Mexico are facing a great deal of uncertainty. Companies would like to see processimprovements and better infrastructure at the border to reduce costs to import. Multinationals are heavily pushing for either minor tweaking to the agreement or a modernization of NAFTA.
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