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Why Retailers Are Turning to Third-Party Marketplaces

Harvard Business

Some traditional retailers including Walmart, Target, and Best Buy are adopting third-party marketplaces, which connect customers with external sellers and thereby offer customers a much broader selection. Many other traditional retailers are considering whether to follow suit. Making the choice isnt clear-cut.

Retail 227
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How Retailers Became Ad Platforms

Harvard Business

Major retailers are today, most notably Amazon, are creating and operating their own advertising platforms — and they’re making millions doing it. McKinsey estimates that by 2026, retail media will add $1.3 trillion to enterprise values in the U.S. alone, with profit margins between 50% and 70%.

Retail 241
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How Digital Technologies Could Boost Tiny Retailers in Developing Countries

Harvard Business

Micro-retailers are vitally important to the economies of developing countries and to consumer packaged goods companies. But their full potential is not being realized. The adoption of digital technologies could help change that. But for that to happen, obstacles must be overcome. Three strategies can address them.

Retail 247
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A Better Way to Match Supply and Demand in the Retail Supply Chain

Harvard Business

Every organization across the supply chain should rely on retailers’ forecasts of end-customer demand.

Retail 178
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3 Changes Retailers Need to Make to Survive

Harvard Business

Few industries are being disrupted as drastically as the retail industry. More retail purchases are moving online, and a growing number of manufacturers now sell to consumers directly, cutting out retailers entirely. It’s either adapt to the new environment or step aside and make room for a competitor who can.

Retail 127
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A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works

Harvard Business

Traditional retailers are feeling the heat. Even as competition intensifies , shoppers’ visits to retail stores are declining every year, leading one industry veteran to ominously ask his peers , “Is anyone not seeing large traffic declines?” ” Online retail, on the other hand, is thriving.

Retail 133
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How Online Retailers Can Avoid Costly Out-of-Stock Issues

Harvard Business

A/B testing by Instacart suggests that telling customers about stocking times can increase spending and decrease the proportion of items replaced or refunded.

Retail 209