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Less Marketing, More Consulting — How To Win Projects Within Your Network with Stuart Friedman: Podcast #19

Consulting Success

This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager. Description: Today I’m excited to be joined by Stuart Friedman from Global Context. Building A Business on Cross-Cultural Communications.

Marketing 202
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6 Steps to Make Your Strategic Plan Really Strategic

Harvard Business

I’ll let you in on the six-step technique I have developed over many years, working with clients and in teaching my public seminars on strategic planning. ” But research showed that “customer service” had additional dimensions in the minds of their customers, namely “technical support pre- and post-sale.”

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ZS Associates Firm Profile

Management Consulted

Today’s emphasis is on ZS Associates (pronounced Zee S in the USA) – a premier boutique firm focused on sales force and marketing optimization. Upon realizing that their findings were highly applicable to the problems of sales force sizing and resource allocation, they decided to investigate further. sales force teams.

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7 Factors of Great Office Design

Harvard Business

It’s one thing to note a person working solo in an otherwise empty seminar room, or a group of people huddling around someone’s desk because a conference room wasn’t available. The New York headquarters housed over a third of its workforce, including developers, the sales team, operations, and leadership.

Exercises 129
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Bad Boss or Good Boss: Who Do Your Work For?

Rick Conlow

The worst bosses contribute to poor morale and bad attitudes, which lead to poor productivity, indifferent customer service, lower sales, reduced quality, and poorer overall financial results. Operates with position power. So, keep learning: read leadership books, attend seminars and webinars, and get a personal coach.

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Charlie the Farmer; Do What You Do Best

Martinka Consulting

They have 10 large greenhouses, acres of crops, and quite a few employees, in their year-round operation. Farmers go to University seminars and those seminars are always three years behind what the farmers are doing every day. If someone asks me to help them improve their factory’s operations, I will politely decline.

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Happy customers are closer than they appear

1 to 1

At the start of the COVID-19 pandemic, automotive sales tumbled in 2020 before surging demand and a global chip shortage sent prices skyrocketing in 2021. And we do that across all departments, whether that’s marketing or technicians or sales. It’s a core tenant of who we are, just like, did we hit our sales objectives?