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Consulting Tip #7: Beware of Other People Using Your Intellectual Property for Their Exposure

Johanna Rothman

For example, I'm doing a webinar on November 30 where the value is primarily promotion for my new book. So the people in the learning/process improvement/agile center of excellence ask me for a free talk. Why should I train their people for free? I declined their offer. This was a one-sided offer of value.