Wakeman Consulting Group: Dave's Blog

APRIL 17, 2023

Sales are falling. There’s a sales bump because demand is pulled forward. The bump in sales is less. Instead of standing strong, you become a “me too” product or service. Dave P.S. I’m doing a FREE ticketing webinar this week to try out some new ideas on sales/marketing/branding. We have to do something!”

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Sales Strategy& Strategy Strategy 59

Tsavo Neal

JANUARY 20, 2022

For me, I can pick up the phone and my sales process from that point onwards is about qualification and some negotiation, but you’ve got to start with lead generation. In fact, my website is my secret 24/7 sales agent. Nigel Green – Sales Consultant Writing is a window to the mind. My site has a lot of videos.

Consulting 167

Consulting Case Study Case Studies Marketing 167

Consulting Success

FEBRUARY 8, 2018

Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields. It’s a sales training organization to creative professionals. With productized, you do it the other way around. What do you mean?

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Consulting Productivity Advertising Training 127

Business Consulting Agency

NOVEMBER 6, 2024

With advancements in technology and shifts in consumer behavior, brands today have a wide range of options to promote their products effectively. Get an overview what opportunities you have advertising skincare product lines. Tutorials, product demonstrations, and customer testimonials work particularly well in video format.

Advertising 52

Advertising Video Media Productivity 52

Women in Consulting

MAY 13, 2014

Or that publicity will automatically generate sales or raise their stock price. Marketers tell us that people go through at least four stages in deciding to buy a product or support a cause: awareness, interest, desire and action. As a consequence they have to “re-introduce” themselves when they have another product to announce.

How To 69

How To Media Productivity Interviews 69

The Fearless Marketer

JUNE 7, 2021

These days, when I want to fill a program, I send an email inviting people on my email list to a webinar. Then after the webinar, I invite those who are interested to meet with me. This is not a “sales letter” but a request to talk and catch up. And I fill my programs every time. Proactive + Experience + Follow-up = New Clients.

Marketing 62

Marketing Meeting Productivity Sales 62

Rick Conlow

MARCH 1, 2023

They are an epidemic killing off employee productivity, loyalty, creativity and company profit. The worst bosses contribute to poor morale and bad attitudes, which lead to poor productivity, indifferent customer service, lower sales, reduced quality, and poorer overall financial results. Gallup says 82% of managers fail.

Leadership 89

Leadership Training Training Development 89

Rick Conlow

AUGUST 5, 2019

They are an epidemic killing off employee productivity, loyalty, creativity and company profit. Interviews in seven hundred companies of 2 million employees suggest that the productivity of employees depends on their relationship to their boss. Poor managers continue to dominate the landscape of corporate world globally. But we can.

eBook 78

eBook Leadership How To Productivity 78

1 to 1

MAY 7, 2013

Sales Effectiveness. Webinars & White Papers. 1to1 Webinars. Sales Effectiveness. Sales & Marketing Effectiveness. Webinars & White Papers. Sales Effectiveness. Customer Loyalty. Customer Service. Customer Strategy. Data Analytics. Emerging Trends. Employee Engagement. Executive Profiles. Newsletters.

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Media Airlines Case Interview Trends 51

Women in Consulting

MAY 4, 2015

Keep in mind that spec sheets, vendor comparisons, and product benefits may be preferred to long technical white papers. Webinars: Webinars are great, but be sure to post the recording since it’s hard for IT buyers to attend the live event if something comes up. Fold messaging into videos, webinars, and events.

Marketing 48

Marketing Video Comparison Media 48

1 to 1

AUGUST 30, 2021

The sales world is forever altered, thanks to pandemic-fueled digital transformation across entire enterprises. In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon.

B2B 29

B2B Sales ROI B2C 29

Chad Barr

JANUARY 13, 2016

Promote your products and services. Offer webinars that convert to sale. Here are some of these ideas: Have a clear definition of the buyers you are trying to attract. Create remarkable content that resolves their challenges and helps transform their success. Offer memberships to exclusive content and access to you.

Marketing 52

Marketing Video Interviews Sales 52

Tsavo Neal

SEPTEMBER 21, 2017

They make a great introductory offer to move your potential clients up your sales ladder. “In business, a white paper is closer to a form of marketing presentation, a tool meant to persuade customers and partners and promote a product or viewpoint.” A webinar is a video presentation or workshop.

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Consulting eBook Education Software 60

Business Consulting Agency

NOVEMBER 25, 2024

Partnering with industry experts provides the support needed to navigate these challenges, enabling dermatologists to focus on creating transformative products. By collaborating with experts in branding, product development, and marketing, they can translate their knowledge into market-ready products that address specific skin concerns.

Operations 52

Operations Productivity Industry Development 52

Tsavo Neal

OCTOBER 19, 2017

You can’t start more sales conversations with your potential clients without building trust — and lead magnets help you generate more trust with your prospects at scale. They make a great introductory offer to move your potential clients up your sales ladder. A webinar is a video presentation or workshop.

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Consulting eBook Education Resources 60

1 to 1

SEPTEMBER 24, 2020

This applies to sales as well as customer service. Inside sales associates are turning to new ways to meet and beat sales targets. One important digital sales tool is speech analytics. The panelists highlighted how speech analytics can empower inside sales associates. Identify top and bottom performers.

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Sales Tools Analysis Data 26

1 to 1

MAY 4, 2020

However, it has not changed the need for sales teams to produce results. On a recent webinar, “How to readjust and future-proof your sales,” sales growth experts from TTEC addressed prevalent questions about selling in today’s new reality and shared proven tactics, tips, and strategies. This is especially true today.

Sales 26

Sales How To Meeting Resources 26

Business Consulting Agency

DECEMBER 9, 2024

Advances in artificial intelligence and machine learning allow businesses to analyze vast amounts of data to deliver highly customized content and product recommendations. AI-driven platforms will enable dynamic website experiences, showing users content or products aligned with their interests.

Marketing 52

Marketing Strategy& Strategy Strategy 52

Harvard Business

SEPTEMBER 25, 2018

The most common ways of doing this are to send executives to build personal relationships with international business partners and to hire local distribution partners — or independent, third-party intermediaries — to represent their products or services overseas.

B2B 48

B2B Education Media B2C 48

Wakeman Consulting Group: Dave's Blog

MAY 26, 2023

Next week, 1 June 2023, I’m doing a FREE webinar with AudienceView about brand management for ticket-selling organizations. P.S. I’m going to start doing a monthly FREE webinar series. Updated sales efforts that include better practices on opportunity creation, customer management, and selling based on value. Don’t miss it!

Sports 52

Sports Retail Film Industry 52

1 to 1

JUNE 13, 2024

The chief customer officer of ClearAction Continuum reveals four — just four — CX ROI benchmarks to prioritize during the “ Four Gold CX ROI Metrics LinkedIn webinar hosted by the European Customer Experience Organization (ECXO) earlier this month. These four ingredients of genuine fitness have counterparts in CX. Inconsequential.

ROI 32

ROI Metrics Sales Benchmarking 32

Harvard Business

SEPTEMBER 12, 2016

They view the process of collecting direct and more frequent feedback from these stakeholders as the first step in supporting sales representatives, account managers, operations teams and service agents in solving customers’ problems and earning more of their business. How is this different from relying on anecdote and myth?

B2B 28

B2B Sales Data Automotive 28

Tsavo Neal

JANUARY 25, 2018

Conducting Webinars or Other Online Educational Events. Conducting Webinars or Other Online Educational Events. Selling productized consulting. As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take.

Consulting 68

Consulting Advertising Case Interview Conference 68

1 to 1

SEPTEMBER 21, 2021

Marketing and sales teams have traditionally had two separate objectives in most organizations: the marketing team works to get leads and fill the top of the funnel, while the sales team focuses on the bottom of the funnel and closing those leads. Lead prioritization is another people-based way brands can boost sales.

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Sales Marketing Balance Sheet Data 26

1 to 1

JUNE 11, 2013

Sales Effectiveness. Webinars & White Papers. 1to1 Webinars. Sales Effectiveness. Sales & Marketing Effectiveness. Such immediate social interactions include asking fans to pick their favorite product in the store, then loading these items onto each customers card for free for immediate redemption in-store.

Media 37

Media Advertising Trends Video 37

Harvard Business

JANUARY 5, 2018

Dar recommends that you use this period to learn “foundational skills,” such as sales, presentations, persuasion, copywriting, and more. In his case, he has one course (on getting promoted faster); he markets it through one channel (webinars); and he identifies webinar opportunities through one mechanism (affiliate partnerships).

How To 57

How To Course Development Engineering 57

The Fearless Marketer

FEBRUARY 25, 2019

Well, lots of ways, of course, including relevant information about how your product or service helps your buyers, information about your expertise, etc. So he got hellishly drunk one evening and sat down and wrote a completely absurd cold sales letter to the senior Marketing Directors of several big brands. But how do you avoid that?

Marketing 86

Marketing Advertising Meeting Course 86

Martinka Consulting

JULY 8, 2020

As I heard on a recent webinar, “Any company can do well in a boom.”. A proprietary product manufacturing company with an 82-year-old owner who is (still) the product designer, especially for the little tweaks each customer wants. A booming manufacturer with 90% of sales to one customer.

Sales 40

Sales Journal Trends Analysis 40

Wakeman Consulting Group: Dave's Blog

JUNE 9, 2023

15th June 2023 at 1 PM Eastern time: we are doing another FREE webinar on brand management for professional services. Streamlined ticketing process: I get this, but I think this is a bit of a red herring argument because even without an exclusive deal, it isn’t likely that a building is going to use 7 different systems for its own on-sales.

Survey 52

Survey Industry Sales Marketing 52

Tsavo Neal

AUGUST 10, 2017

Since your services page naturally leads to your products and services, it can become your highest revenue-generating page if you design it well. His “product ladder” goes from Books -> Training Programs -> 1-on-1 Coaching -> Consulting Services. A seamless experience for his potential clients. UI Breakfast.

Consulting 60

Consulting Productivity Examples Training 60

Jerry Fletcher

DECEMBER 11, 2021

Management doesn’t understand it and more importantly does not understand that tasking sales-people with upkeep is a losing proposition. Keynotes, Breakouts and Trainings for associations and businesses) NEW Products that offer quick and easy branding, positioning and sales development. For the future. And so it goes.

Marketing 40

Marketing Consulting Video Sales 40

Chad Barr

NOVEMBER 25, 2012

Or a small florist promotes her knowledge of flowers through social media and ends up doubling her sales in less than a year. Some people are too quiet about their products and services,” says Chad Barr, author of “Million Dollar Web Presence,” (Entrepreneurs Press, 2012). Don’t be shy about promoting yourself.

Small Business 40

Small Business Media Organizational Development Ethics 40

Tsavo Neal

APRIL 27, 2017

So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” Whether you are selling productized consulting on your website or use it as a way to foster interaction with potential clients, B2B buyers expect to be able to purchase your services.

B2B 60

B2B Marketing Consulting Advertising 60

1 to 1

MAY 20, 2024

This week’s Fast Track CX ROI webinar is the second episode in ECXO’s three-part series of short, practical sessions hosted by Ricardo Saltz Gulko, ECXO co-founder and managing director of Eglobalis , a global adviser in CX, design, and innovation. Removing friction leads to lower costs, higher margins, market share, and sales velocity.

ROI 26

ROI Exercises Media Metrics 26

Women in Consulting

OCTOBER 26, 2015

I need to be constantly developing and marketing differentiated products or services that meet a need, that I can deliver in a quality manner and that people will pay for. A sales trainer told me that he thought women were better salespeople because they engage with the prospect. A side note.

Interviews 48

Interviews Case Interview Consulting Bain 48

Chad Barr

NOVEMBER 23, 2009

Takeaways: Productize my business to complement the concept of the accelerant curve. Manage myself out of the business, increase my virtual team, clone myself as much as possible in sales & marketing, leverage my staff to the highest level possible and hold them accountable for outcomes and results. Productize my business.

Intellectual Property 40

Intellectual Property Case Study Case Studies Groups 40

Wakeman Consulting Group: Dave's Blog

DECEMBER 16, 2022

As the World Cup winds down, 5 ideas on building the brand of MLS further : My webinar this week talked about the streaming wars and Apple’s investment in MLS. I’ve done a bunch of research and work on this and I find that it can take 11 or more touches to make a sale. But make sure to catch up with me and the folks at Booking Protect.

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Sports Marketing Research Strategy& 59