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Set yourself apart in the consulting business by highlighting your specialty through customer stories and whitepapers. Description: There are few people that can consider themselves as great an expert on whitepapers as Gordon Graham. He’s interviewed over 200 C-level executives and written over 170 whitepapers.
Ask team members to identify their development needs around topics such as digital platforms, analytical and customer journey marketing, industry-specific training, leadership skills, presentation skills, and product training. Then ask them to create a personal development plan. Build certification into your training.
Take your website or a piece of long-form content (an ebook, whitepaper, etc) that your company has created. whitepapers, etc – that are fun, human, smart and consistently written in an engaging, helpful way. When it comes to products that are commoditized, the perceived rational benefits are similar.
A lack of engagement produces poorer productivity, morale, and overall business results. This means better customer service, sales, productivity, and profits. See this complimentary whitepaper: 5 Cultural Habits of Customer Driven Companies. However, most companies lack the secret sauce to employee engagement.
They make us more efficient and productive. So consider leaving the latest whitepapers, industry rundowns, and management hot takes at the office. But assumptions are notoriously hard to beat back, and for a very good reason: They’re useful. They provide us with cognitive shortcuts for making sense of the world.
This helps discern where to focus your time, money and efforts and keeps you from being busy but not productive. Bring business cards and eBooks/whitepapers if you have them. Your marketing messages and tactics still need to be grounded on how to offer a solution to THEIR wants and needs.
The most common ways of doing this are to send executives to build personal relationships with international business partners and to hire local distribution partners — or independent, third-party intermediaries — to represent their products or services overseas.
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