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Connect Your Learning Programs to Your Company’s Strategy

Harvard Business

Against this backdrop, employee learning and development is more critical than ever yet a recent report from LinkedIn and a series of interviews with 25 CLOs suggest that learning professionals dont always feel aligned with their organizations strategic priorities.

Strategy 228
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5 Strategies for Improving Mental Health at Work

Harvard Business

But employees aren’t reporting a corresponding rise in well-being. Companies are investing in — and talking about — mental health more often these days. The author, who wrote a book on mental health and work last year, explores several key ways organizations haven’t gone far enough in implementing a culture of well-being.

Strategy 251
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Navigating Organizational Politics for Career Advancement

Effective Managers

In this blog, we will explore key strategies for navigating organizational politics, drawn from the expertise available on Effective Managers. Here are some strategies: Networking: Actively engage in networking opportunities within your organization. Take note of their strategies and adapt them to your style.

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ESG Reports Aren’t a Replacement for Real Sustainability

Harvard Business

Five strategies for embedding sustainability into your business — and making it a competitive advantage.

Report 185
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Resource Management Conflicts Caused by Matrix Organizational Structure

Epicflow

A matrix organizational structure means that a companys employees report to multiple managers, e.g., a project (or product) manager and a functional manager. These dual reporting line s lead to misunderstandings, blurred priorities for a team member, and confusion, which negatively impacts overall productivity and efficiency.

Resources 208
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Designing Your Company’s Sustainability Report

Harvard Business

There’s no one-size-fits-all approach. This matrix can help you determine the best option for your organization.

Report 181
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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality?

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The ABM Benchmark Survey

In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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Foundational ABM Building Blocks

Account-based marketing (ABM) is a key strategy for driving sustainable growth. They’ll share what to consider when crafting an ABM strategy, from defining your ideal customer profile to crafting compelling messaging to measuring success. Today, many B2B companies use ABM teams or technologies to make sales.

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ABCs of Data Normalization for B2B Marketers

However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals! Data normalization.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). Reviewing, reporting, and refining for better results. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.