Harvard Business

SEPTEMBER 25, 2018

Influencers are much more than the “Instafamous”: They are diverse individuals with established expertise, expansive platforms, and refined strategies of engaging target audiences and shaping their behavior. Building an Effective Influencer Strategy. For example, consider Dez Blanchfield , whom I interviewed.

B2B 122

B2B Education Media B2C 122

Harvard Business

MAY 30, 2017

Today, Amazon, Facebook, and Google are leading the AI revolution, and that’s given them a huge market advantage over most consumer goods companies and retailers by enabling them to lure customers with highly personalized, targeted advertising, and marketing. Did this spend increase ROI? How did it do that? AI at Work.

Sales 134

Sales Tools ROI Advertising 134

1 to 1

JUNE 13, 2024

When all the Venns, funnels, PowerPoints, histograms, flowcharts, and scatter plots are set aside, however, something remarkable becomes evident: While there are two dozen CX ROI metrics to track, companies need only focus on four. The “Four Gold CX ROI Metrics” webinar was the final episode in the three-part series hosted by ECXO.

ROI 32

ROI Metrics Sales Benchmarking 32

1 to 1

OCTOBER 23, 2013

With their focus geared toward short-term ROI, many were reluctant to spend money on improvements because they neglected to consider sales beyond the brick-and-mortar store or website. Customer Service Customer Strategy Sales Effectiveness contactcenterpreparedness customerloyalty customerservice customersupport retailstrategy'

Retail 48

Retail ROI Sales Training 48

1 to 1

AUGUST 18, 2021

At the 2020 National Retail Federation , on the eve of the pandemic, our writers noted that the future of retail was about removing barriers. Among so much change this much remains true, but how do we make retail experiences as easy and enjoyable as possible in our post-COVID world? Retailers need to remain nimble.

Retail 26

Retail Strategy Strategy Strategy& 26

Harvard Business

OCTOBER 1, 2018

Retailers routinely pay credit card companies 3% payment processing fees, while gas stations pay even more. Every time they open the app and spend at least a minute on it, the retailer can pay them a few cents or loyalty points’ worth of store credit, up to a maximum per day. The Marketing Impact of Near-Zero Transaction Costs.

Marketing 129

Marketing Advertising Media Video 129

Harvard Business

MARCH 22, 2017

Like many retailers, Macy’s has traditionally spent 85% of its marketing budget on driving sales. Each outbound communication is measured individually for immediate ROI. Today, the ability to measure data and adjust strategies in real-time enables marketing to prove its value to the business in entirely new ways.

Marketing 134

Marketing Agile Fashion Sales 134

Harvard Business

MAY 25, 2016

However, looking at the surveys and consulting reports, it is unclear what the precise use cases are that will drive this positive ROI from big data. Presumably, firms are investing in big data infrastructure because they believe that it offers a positive return on investment.

Data 132

Data Advertising Operations Case Study 132

Harvard Business

MAY 7, 2018

How exactly are they doing that, and thereby realizing further gains in ROI? The digital director of the Dutch cosmetics retailer Rituals noted that improving its customer prospecting gives the firm more time to “develop creative and ad messaging that is most true to our brand.” in the longer run.

Marketing 71

Marketing Bain Advertising Data 71

Harvard Business

AUGUST 22, 2016

In one, a star researcher said that he was leaving as there was no space for creativity anymore, as the company squeezed budgets and eliminated roles without a clear ROI. In a recent retreat with the executive team of a retailer that is facing a genuine tangle and trying to get back on track, we kept it simple.

Company 70

Company Sales Retail Engineering 70

Harvard Business

OCTOBER 3, 2018

At one point, the CEO indicated that he would know that the right shift had occurred when the CFO, chief strategy officer, and other C-level leaders were seeking the CMO’s advice on strategic business problems. “I needed to earn the right to be invited into key, firm-level strategic decisions.”

Agile 70

Agile Advertising Marketing Meeting 70

Tom Spencer

AUGUST 17, 2019

We dove into an hour-long Q&A session with three main objectives: To learn how Ricardo found himself in the blockchain world after working at a strategy consulting firm. Objective 1 – To learn how Ricardo found himself in blockchain after working at a strategy consulting firm . All you see is the banana at the store.

Case Interview 60

Case Interview Retail Examples Sales 60

1 to 1

JUNE 1, 2021

Industries that can particularly benefit from automation run the gamut: retail, healthcare, automotive, government, communications, travel and hospitality, financial services, and insurance. When looking at the benefits of attended vs. unattended RPA, consider a strategy that uses – and brings out the best in – both.

Software 26

Software Turnaround Automotive ROI 26

1 to 1

NOVEMBER 22, 2023

CX leaders are grappling with the rapid rise of AI tools, the need to embrace digital while maintaining a human touch, growing associate burnout, and continual pressure to cut costs and demonstrate ROI wherever they can. But it makes sense for brands to prioritize ROI over KPIs, said Denby, speaking as part of a panel.

ROI 26

ROI Automotive Fashion Efficiency 26