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Making Omnichannel Work for Luxury Retail

Harvard Business

Achieving true omnichannel excellence in luxury retail is a formidable challenge due to the inherent need for high-touch customer experiences and the complexity of managing multiple distribution channels, including e-commerce and third-party resellers.

Retail 225
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How Retailers Became Ad Platforms

Harvard Business

Major retailers are today, most notably Amazon, are creating and operating their own advertising platforms — and they’re making millions doing it. McKinsey estimates that by 2026, retail media will add $1.3 trillion to enterprise values in the U.S. alone, with profit margins between 50% and 70%.

Retail 241
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Research: Smaller, More Precise Discounts Could Increase Your Sales

Harvard Business

Retailers might think that bigger discounts attract more customers. But new research suggests that’s not always true. Sometimes, a smaller discount that looks more precise — say 6.8% as compared to 7% — can make people think the deal won’t last long, and they’ll buy more.

Sales 234
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The Strategic Advantage Omnichannel Retailers Have Over Amazon

Harvard Business

New research suggests that encouraging in-store pickup over home delivery could lead to more profitable sales, higher market shares, and sustainability-performance gains.

Retail 242
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For Better Retail Promotions, Ask These Questions

Harvard Business

Discounts and promotions are at an all-time high, often comprising the single-biggest cost within many retailers’ P&Ls. Yet despite these high stakes, and the growing adoption of sophisticated analytics, many retailers continue to take a broad-brush approach to running promotions that results in missed sales and profits.

Retail 126
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A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works

Harvard Business

Traditional retailers are feeling the heat. Even as competition intensifies , shoppers’ visits to retail stores are declining every year, leading one industry veteran to ominously ask his peers , “Is anyone not seeing large traffic declines?” ” Online retail, on the other hand, is thriving.

Retail 133
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What Luxury Fashion Can Learn from the Wholesale Flower Market

Harvard Business

Retailers can use discounting to generate sales without damaging a brand’s reputation.

Fashion 210