Harvard Business

SEPTEMBER 25, 2018

They build active communities both online (on different platforms) and offline (at events) around seemingly any topic imaginable — everything from beauty to AI to e-sports. million RMB (nearly $500,000) in sales of a limited-edition handbag in just six minutes.

B2B 36

B2B Education Media B2C 36

Harvard Business

MAY 7, 2018

How exactly are they doing that, and thereby realizing further gains in ROI? As a result, the brand substantially increased conversion of searches to sales of its cold medication, building greater brand loyalty at the same time.

Marketing 28

Marketing Bain Advertising Data 28

Harvard Business

MARCH 21, 2017

For instance, if they love sports, perhaps you can invite them to join you for a game in the future; if they want to meet more people in the consulting industry, you could loop back next month with an offer to join you and a friend who’s a consultant for lunch.

Meeting 40

Meeting ROI Sports Groups 40

Harvard Business

AUGUST 1, 2017

Sales isn’t what you do. But those same managers have come to recognize that the ROI for enabling this development is enormous. Or perhaps they want to jump from engineering to sales. I see this analogy in sports all the time. You’re not a data scientist. You’re not cut out for engineering.

How To 29

How To Development Metrics Talent 29

Kates Kesler

JUNE 11, 2014

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? Learning from Big Companies.

Apparel 82

Apparel Healthcare Enterprise Chemicals 82