ROI Sales Video 
Harvard Business
JUNE 12, 2017
Yet, when it comes to equipping sales teams with relevant knowledge and skills, the ROI of sales training is disappointing. As alarming as those numbers are, they shouldn’t come as a surprise if you consider how sales training is usually conducted. They don’t need to know how to do those jobs.
Harvard Business
MAY 30, 2017
After discussing Jacobi’s sales woes, Shani, suggested he try out Albert, Adgorithm’s AI-driven marketing platform. It was almost twice his all-time summer weekend sales record of eight. In other words, the system allocated resources only to what had been proven to work, thereby increasing digital marketing ROI.
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Harvard Business
MARCH 7, 2017
As we describe in our recent HBR article, “The New Sales Imperative,” the torrents of information, expanding array of options, and growing size and diversity of purchasing groups are leading to a kind of purchase paralysis: Customers are taking longer than ever to make purchases, and abandoning them more often. Related Video.
Harvard Business
SEPTEMBER 25, 2018
They spend their days developing new content — videos, photos, blog posts, and podcasts — and engaging their followers. million RMB (nearly $500,000) in sales of a limited-edition handbag in just six minutes. The rise of social media has created a new type of local partner: local digital influencers.
Harvard Business
MARCH 22, 2017
Brocade, a data and network solutions provider, created a “customer first” program by identifying their top 200 customers, who account for 80% of their sales. Like many retailers, Macy’s has traditionally spent 85% of its marketing budget on driving sales. These members are 2.6 The results?
Harvard Business
AUGUST 29, 2016
However, our research shows that it’s much more valuable to align customer experience investments to those elements shown to drive emotional connection, thus maximizing ROI while minimizing risk. Of course, it’s necessary to provide customers with what they say is important.
Harvard Business
OCTOBER 1, 2018
Related Video. See More Videos > See More Videos > Blockchain’s properties — transparency, immutability, and security — make it reliable and trustworthy for applications such as supply chain management, smart contracts, financial reporting, the Internet of Things, the management of private (e.g.,
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