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Write 2 new whitepapers-I have five whitepapers swirling around in my mind. Go deeper on some important marketing areas: SEO: Moz made all their training available at no charge. I hope to complete The Practice Leader’s Guide to Growth and The Prudent Firm’s Guide to Transforming Professional Service Marketing.
This is why email marketing has an average of over 3000% ROI. Consulting, coaching, teaching, and training have a lot of common. You help coach, teach, and train them over a 5 day period. You can send both educational content and promotional content to your entire list all at once. Whitepaper. ” – Wikipedia .
Publishing a whitepaper. ROI calculator. Publishing a WhitePaper. A whitepaper is a report given on a topic in your industry. WhitePapers are a great lead magnet because they position you as a trusted advisor to your prospect. Writing for a trade publication. Guest posting.
This is why email marketing has an average of over 3000% ROI. Consulting, coaching, teaching, and training have a lot of common. You help coach, teach, and train them over a 5 day period. You can send both educational content and promotional content to your entire list all at once. Whitepaper. ” – Wikipedia .
Arguably, it’s hiring and training. And who will do the hiring and training? While the PEO offering includes some level of employment practice liability insurance (to protect themselves as the employer of record), it doesn’t protect you against the errors you might make in hiring, training, or other employee-related actions.
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