Harvard Business
SEPTEMBER 25, 2018
IBM’s influencer relations team actively manages and builds its Futurist community, engaging influencers in different parts of the world to participate in events, coauthor educational white papers specific to the influencer’s expertise, and co-host webinars for local audiences.
Prudent Pedal
MARCH 27, 2020
Write 2 new white papers-I have five white papers swirling around in my mind. Optimize inbound conversion rates on marketing channels-While CRO is a never-ending exercise, this hiatus allows time to experiment more with updated content, the mix, and its messaging. You're in! We respect your privacy.
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Harvard Business
AUGUST 30, 2018
Driving digital transformation really means driving rapid, efficient, and high-ROI responses to those changes. If you want to read the white paper by Harvard Business Review Analytic Services, The New, Lean, Agile Face of Business, which was sponsored by IBM, you can find it at hbr.org. That’s what we help our clients do.
Tsavo Neal
APRIL 27, 2017
96% of B2B small business websites don’t offer guides, white papers, or similar reports on their home pages. Tweet this B2B businesses, in particular, should be offering guides, white papers, or reports on their homepages. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers.
Tsavo Neal
JANUARY 25, 2018
Publishing a white paper. ROI calculator. Publishing a White Paper. A white paper is a report given on a topic in your industry. White Papers are a great lead magnet because they position you as a trusted advisor to your prospect. ROI Calculator. Writing for a trade publication.
Tsavo Neal
SEPTEMBER 21, 2017
This is why email marketing has an average of over 3000% ROI. “In business, a white paper is closer to a form of marketing presentation, a tool meant to persuade customers and partners and promote a product or viewpoint.” You can send both educational content and promotional content to your entire list all at once.
Tsavo Neal
OCTOBER 19, 2017
This is why email marketing has an average of over 3000% ROI. “In business, a white paper is closer to a form of marketing presentation, a tool meant to persuade customers and partners and promote a product or viewpoint.” You can send both educational content and promotional content to your entire list all at once.
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